Do you know how to scale without failure and avoid investor rejection?
TAILORED
BUSINESS MODEL
For over 12 years, I have been turning ideas into scalable, profitable and fundable businesses
+ 8000 HOURS
OF SPECIFIC EXPERIENCE
+ 200 STARTUP
FOLLOWED
phase 1
EXPLORATION
With my advanced data analysis techniques and exclusive methodology proven on over 200 startups, together we will identify your customers’ crucial problems and develop innovative solutions that will outperform the competition.
phase 2
EXPERIMENTATION
With my advanced feedback-gathering approach and unique methodology tested on over 200 startups, we will validate together your MVP and make precise improvements to fully meet customer needs.
phase 3
VALIDATION
Not sure if your business model is truly data-validated, fully optimized, and ready to scale sustainably?
With my advanced data analysis system and proven methodology applied to over 200 startups successful, we will verify together the validity of your Business Model and prepare it for a sustainable and efficient scalability.
Do you feel stuck with your project and efforts are not bringing concrete results?
B-PLANNOW IS THE SOLUTION
12 YEARS OF EXPERIENCE
I have over 12 years of experience in the startup industry; I have successfully mentored over 200 startups and have over 8,000 hours of customized and on-the-ground consulting
DEDICATED CONSULTING
I don’t do massive consulting: I only work with a limited number of startups to ensure maximum attention and quality
DIRECT MANAGEMENT
I do not use interns: each consultation is handled directly by me to offer you an exclusive and highly specialized service
1 TO 1 CONSULTING
I do not offer generic solutions or pre-packaged approaches, but one-on-one counseling for a minimum of 40 hours
INNOVATIVE METHODS
I use innovative management techniques and proprietary methodologies tested on more than 200 clients
PREDICTIVE MARKETING
I perform predictive analysis of marketing channels (SEO, Google Ads, Social Media)
GROWTH HACKING
I apply Growth Hacking strategies to validate your Business Model and accelerate growth
CONVERSION STRATEGIES
I apply the best conversion strategies (Customer journey, landing page, automated DEM, KPI analysis, etc.)
FUNDING STRATEGIES
I study and devise the best funding strategy for Business Angels, Venture Capital and debt capital
12 YEARS OF EXPERIENCE
I have over 12 years of experience in the startup industry; I have successfully mentored over 200 startups and have over 8,000 hours of customized and on-the-ground consulting
DEDICATED CONSULTING
I don’t do massive consulting: I only work with a limited number of startups to ensure maximum attention and quality
DIRECT MANAGEMENT
I do not use interns: each consultation is handled directly by me to offer you an exclusive and highly specialized service
1 TO 1 CONSULTING
I do not offer generic solutions or pre-packaged approaches, but one-on-one counseling for a minimum of 40 hours
INNOVATIVE METHODS
I use innovative management techniques and proprietary methodologies tested on more than 200 clients
PREDICTIVE MARKETING
I perform predictive analysis of marketing channels (SEO, Google Ads, Social Media)
GROWTH HACKING
I apply Growth Hacking strategies to validate your Business Model and accelerate growth
CONVERSION STRATEGIES
I apply the best conversion strategies (Customer journey, landing page, automated DEM, KPI analysis, etc.)
FUNDING STRATEGIES
I study and devise the best funding strategy for Business Angels, Venture Capital and debt capital

You might have seen me here




























NO NEED TO BELIEVE ME, IT IS ENOUGH TO READ THE WORDS OF MY CLIENTS
- Winning Pitch Deck
- Tailored Business Model
Collaborating with B-Plannow has been a highly rewarding experience. Starting from my initial idea, together with Nicola and his team, we managed to turn it into a concrete and well-structured project. Nicola’s professionalism and helpfulness were constant throughout, making the development process not only effective, but also super enjoyable.
We worked intensively on different aspects of the project. In particular, B-Plannow provided a detailed break-even point and fixed cost analysis, which was essential for the financial planning of the project. They also produced an SEO-SEA-SOCIAL forecast, essential for planning digital marketing strategies, and a detailed action plan that guided each operational phase.
B-Plannow’s approach was highly customized, with a strong focus on the specific needs of my project. The work on the “Value Proposition” was flawless, clearly highlighting how my project could solve concrete problems and offer tangible benefits to potential clients. In addition, the customer segmentation and customer journey were developed with precision, ensuring that every aspect of the project was aligned with the goals of growth and social impact.
Nicola’s passion and experience were reflected in every detail of the work performed.
In conclusion, I highly recommend B-Plannow to anyone looking for a professional, knowledgeable, and passionate partner to have by their side at the starting blocks of their startup, and beyond. Thanks to their dedication and support, my project took shape and gained significant value. Many thanks to the entire B-Plannow team for their incredible work together!
- Winning Pitch Deck
- Tailored Business Model
It was an exceptionally positive experience, thanks to the founder’s competence, honesty, candor and friendliness. His ability to offer a comprehensive and varied overview of available options enabled me to navigate my business decisions with confidence. Not only did he demonstrate a deep knowledge of the industry, but he was also able to provide valuable contacts, opening doors that otherwise would have remained inaccessible. This approach has made my path much smoother and more professional. I highly recommend BPlanNow to anyone seeking guidance and clarity in the complicated world of business.

- Strategic Funding Plan
- Winning Pitch Deck
- Tailored Business Model
After listening to false promises from other agencies and wasting time and money, finally through B-plannow I was able to develop my idea, they guided me step by step through my journey with patience and precision, paying attention to every single aspect of the project.
They allowed me to solve all the doubts and problems I was experiencing in the development of my start-up!
Effective, comprehensive and professional.
There are, then, people who are part of a network of consultants who work permanently with me, to give that continuity of operational service that a single professional, however vertical, cannot offer; consultants who specialize in:
- Naming
- Brand identity
- Copywriting
- Video Editing
- UX/UI
- Programming
- Apps
- SEO
- Social
- Ads
- Marketing Automation
- DEM
- CRO
- E-commerce
- Trademarks and Patents
- Tax issues
- Call for tenders
- Subsidized finance
I DON’T FOLLOW ALL STARTUPS
I don’t believe in consultants who claim to know how to do everything;
I focus exclusively on following startups in industries:
DIGITAL
- Fight invisibility online: build a winning digital strategy that puts you front and center.
- Stop before wasting budget on ineffective marketing: optimize your campaigns with hard data and precise analytics.
- Avoid the risk of an inefficient sales funnel: refine every step of the customer journey with cutting-edge tools and strategies.
- Don't let your customers bounce: improve the user experience to increase conversions.
- End traffic stagnation: leverage advanced SEO techniques and content marketing strategies to scale sustainably.
Tech
- Don't waste time with vague ideas: refine your technology product with a tested and scalable Business Model.
- Avoid MVP failure: quickly validate the market with my practical, data-driven approach.
- Fight customer inertia: define a compelling value proposition that captures the right target audience.
- Save on costly and ineffective developments: plan each development phase with precise and adaptable roadmaps.
- Abandon strategic confusion: build a clear vision and sustainable growth strategy for your tech product.
SAAS
- Stop burning money to acquire customers: optimize your Customer Acquisition Cost (CAC) with targeted marketing strategies.
- Escape the churn rate trap: retain your customers with personalized experiences and valuable services.
- Maximize subscription revenue: implement pricing and upselling strategies to scale recurring revenue.
- Forget stagnant sales: transform your conversion funnel with data-driven SaaS solutions.
- Don't let competitors get ahead of you: stay ahead of the curve with ongoing innovations and strategic updates.
E-commerce
- Stop before you lose customers in checkout: optimize the purchase path to reduce cart abandonment.
- Don't get crushed by competitors: differentiate yourself with unique branding strategies and value propositions.
- Don't navigate in the dark without market analysis: leverage data to quickly adapt your offering and grow.
- Escape the “stagnant sales” syndrome: redesign your approach to digital marketing to increase revenue.
- Reduce customer acquisition costs: use effective remarketing strategies and personalization to retain customers.
Industrial
- Escape outdated processes: let's innovate together with automation and digitization solutions.
- Avoid out-of-control production costs: optimize operations with lean strategies and advanced technology.
- Don't lose ground to global competitors: create a competitive advantage with innovation and sustainable growth.
- Eliminate inefficient production flows: implement smart technologies to improve productivity and quality.
- Leverage data for strategic decisions: use data analysis to improve resource management and reduce costs.
Lifestyle
- Stop chasing trends without strategy: create products that align with consumers' real needs.
- Avoid low customer loyalty: build a loyal community around your lifestyle brand.
- Don't lose visibility in the crowded wellness market: stand out with clear and engaging communication.
- Don't underestimate the importance of emotional branding: let's create a brand together that truly resonates with your audience.
- Avoid seasonal sales stagnation: adopt a diversified product strategy to ensure continued growth.
Digital
- Fight invisibility online: build a winning digital strategy that puts you front and center.
- Stop before wasting budget on ineffective marketing: optimize your campaigns with hard data and precise analytics.
- Avoid the risk of an inefficient sales funnel: refine every step of the customer journey with cutting-edge tools and strategies.
- Don't let your customers bounce: improve the user experience to increase conversions.
- End traffic stagnation: leverage advanced SEO techniques and content marketing strategies to scale sustainably.
Tech
- Don't waste time with vague ideas: refine your technology product with a tested and scalable Business Model.
- Avoid MVP failure: quickly validate the market with my practical, data-driven approach.
- Fight customer inertia: define a compelling value proposition that captures the right target audience.
- Save on costly and ineffective developments: plan each development phase with precise and adaptable roadmaps.
- Abandon strategic confusion: build a clear vision and sustainable growth strategy for your tech product.
SAAS
- Stop burning money to acquire customers: optimize your Customer Acquisition Cost (CAC) with targeted marketing strategies.
- Escape the churn rate trap: retain your customers with personalized experiences and valuable services.
- Maximize subscription revenue: implement pricing and upselling strategies to scale recurring revenue.
- Forget stagnant sales: transform your conversion funnel with data-driven SaaS solutions.
- Don't let competitors get ahead of you: stay ahead of the curve with ongoing innovations and strategic updates.
E-commerce
- Stop before you lose customers in checkout: optimize the purchase path to reduce cart abandonment.
- Don't get crushed by competitors: differentiate yourself with unique branding strategies and value propositions.
- Don't navigate in the dark without market analysis: leverage data to quickly adapt your offering and grow.
- Escape the “stagnant sales” syndrome: redesign your approach to digital marketing to increase revenue.
- Reduce customer acquisition costs: use effective remarketing strategies and personalization to retain customers.
Industrial
- Escape outdated processes: let's innovate together with automation and digitization solutions.
- Avoid out-of-control production costs: optimize operations with lean strategies and advanced technology.
- Don't lose ground to global competitors: create a competitive advantage with innovation and sustainable growth.
- Eliminate inefficient production flows: implement smart technologies to improve productivity and quality.
- Leverage data for strategic decisions: use data analysis to improve resource management and reduce costs.
Lifestyle
- Stop chasing trends without strategy: create products that align with consumers' real needs.
- Avoid low customer loyalty: build a loyal community around your lifestyle brand.
- Don't lose visibility in the crowded wellness market: stand out with clear and engaging communication.
- Don't underestimate the importance of emotional branding: let's create a brand together that truly resonates with your audience.
- Avoid seasonal sales stagnation: adopt a diversified product strategy to ensure continued growth.
*except for supply for equity
If you are really interested in scaling your startup I recommend that you contact me now to avoid waiting.
HOW MUCH DOES B-PLANNOW COST?
I have been involved in startups for over 12 years.
Whether you have just an idea or an established startup if you want to get results, I am the best solution.
TAILORED
BUSINESS MODEL
- Tailored strategy: Build a unique, scalable Business Model aligned with your vision.
- Direct, personalized consulting: 40 hours of intensive, side-by-side support with an expert to design your growth.
- Operational Action Plan: Receive a detailed action plan and comprehensive blueprint on Miro.com to guide every decision.
- Marketing Process Optimization: Customer Journey, DEM automation, strategic KPIs, and predictive analysis of digital channels.
WINNING
PITCH DECK
- TAILORED BUSINESS MODEL
- Compelling presentation: Capture investors' attention with a professional and strategic Pitch Deck.
- Powerful Persuasion Tool: Perfect synthesis of data, strategies, and vision to convince investors and partners.
- Comprehensive Preparation: Prepare thoroughly with a strategic Pitch Deck that enhances your project and your team.
- AS A GIFT FOR YOU
- “Startup Fundamentals” book
- “Continuous Growth” package
EFFECTIVE
BUSINESS PLAN
- TAILORED BUSINESS MODEL
- Detailed and visionary planning: A 200+ page document that guides your company to success.
- Deep analysis and concrete outlook: Comprehensive coverage of every business, financial and market aspect to plan every move.
- Essential tool for investors and management: Attract capital and guide your growth with a structured and professional plan.
- AS A GIFT FOR YOU
- “Startup Fundamentals” book
- “Continuous Growth” package
“STARTUP FUNDAMENTALS” Book
Startup Fundamentals is the essential guide to turning an idea into a successful business by tackling startup challenges with proven strategies. Learn about the ScaleUp Method and practical tools for every stage of the entrepreneurial journey, from idea validation to funding.


The 20-hour annual “Continuous Growth” package provides ongoing strategic support to adapt your Business Model, experiment with new growth strategies, and keep your company competitive and innovative over time.


I DON’T MAKE PITCH DECKS OR BUSINESS PLANS WITHOUT FIRST CREATING YOUR BUSINESS MODEL TOGETHER
12 years with Business Angels, Venture Capital and Banks teach: without a solid Business Model, Pitch Deck and Business Plan don’t work!
In order to get results, you have to give it your all, so you need to devote the right amount of time, study and attention.That is why I only accept 3 new clients each month.
During some periods a small waiting list may form, making me unsuitable for those in a hurry. If you want to get ahead, I recommend scheduling the free consultation call now.
Want to know more? start here
Fill out the form, and you will receive the blueprint with prices, roadmap and ways to collaborate.
On the next pages you will be able to schedule a 1-1 consultation with Nicola Zanetti
Fill out the form to download the blueprint that explains the method, cost and timeframe for getting your business off the ground
Then you can schedule a call directly with
Nicola Zanetti

OTHER FEEDBACK
FROM MY CUSTOMERS
- Strategic Funding Plan
- Winning Pitch Deck
- Tailored Business Model
Nicola is an expert in startup marketing and acceleration. Able to develop innovative and results-oriented strategies. He stands out for his personalized approach, deep industry knowledge, and attention to detail. Collaborating with him has been effective and inspiring, thanks to his helpfulness and strategic vision. Recommended for those seeking concrete results in startup marketing.
- Strategic Funding Plan
- Effective Business Plan
- Tailored Business Model
Nicola accompanied me on the path of birth and development of my start-up.
Nicola is not only a capable and competent professional, but he has the ability to live the projects he works on as if they were his own. This allows him to analyze the dynamics behind the very idea of the project, accompanying the client in finding the best direction to take. For me, he has not only been a professional, but a true mentor, who with dedication has taught me how to grow as an entrepreneur. I am certain that without his support I would have overlooked aspects that were critical to the success of my start-up!
GUIDE
Read specialized guide and delve into each service I offer to take your startup to the next level. From designing a Business Model, to creating a Pitch Deck, to a Business Plan and Funding Plan. Each guide is designed to give you a thorough and practical understanding of how to use my services to maximize your growth potential and attract investors.
Start your journey with me and discover how to transform your vision
Business Model
Learn how a well-structured Business Model can turn your idea into a successful venture. My guide delves into the essential components of an effective Business Model and offers practical examples to help you choose the right strategy for your startup. Don’t miss the opportunity to gain the knowledge you need to stand out in today’s competitive marketplace.
THEY SAY ABOUT ME
TELL ME ABOUT YOUR BUSINESS
AND REQUEST A FREE CONSULTATION
Do you want to learn more about my method?
STARTUP FUNDAMENTALS
- Face your fears and overcome failure
- Learn the ScaleUp Method for growing your startup
- Practical tools for market analysis and strategy
- Comprehensive guide to funding your business
- A travel companion to the startup world
Nicola Zanetti

I am Nicola Zanetti, founder of B-PlanNow and a pioneer in business acceleration and entrepreneurial innovation.
My career is a journey full of entrepreneurial adventures, taking me from Italy, to China, Egypt and Switzerland, enriching my global vision.
I lead a startup accelerator with a personalized and collaborative approach, dedicating myself to stimulating exponential growth in startups. I offer tailored consulting, access to funding and comprehensive support in their development. As a Mentor, Angel investor and author of the bestselling “Startup Fundamentals,” I am committed to inspiring future generations of entrepreneurs.
SPAM DOESN’T LIKE INFORMATION DOES!
blog
Stay up-to-date with the latest news from the startup world through my blog. Here, I share not only my editorial plan, but also articles, trend analysis, case studies and more to keep you up to date with the evolution of the industry
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Smoke Test is used to validate a business idea quickly and inexpensively, but not only that In this guide you...
The Minimum Viable Product, also known by the acronym MVP, is typically the first version of a product or service...
If you want to launch an innovative business with little money while lowering risks, you absolutely must know the Lean...
What color is the ocean? The question may seem trivial, but you may be surprised to learn that there are...
The BCG matrix, also known as the Boston Consulting Group matrix or Growth-Share matrix, is a tool that can be...
Market Share is a very useful indicator for startups and companies. Knowing it allows you, for example, to have idea...
TAM SAM SOM. No, this is not a tongue twister nor is it a dance or the beginning of a...
Access the Free Resources section for practical tools and guides from over 12 years of experience designed to support your startup’s growth
Turning night into day: this was the Value Proposition of one of the inventions that made human history, Thomas Edison’s...
When you have to launch a startup and validate your business idea, there are two things you may not have:...
Are entrepreneurs born or become? An answer to this question was provided by the EU in 2016, creating EntreComp. For...
About 30 percent of the cerebral cortex is dedicated to processing visual information, compared with 8 percent dedicated to hearing...
In Italy, more than a third of recipients open the emails they receive! Our Nation It is in the global...
“If you can’t measure it, you can’t improve it.” Lord William Thomson Kelvin, 19th century British physicist and engineer. Measuring...
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Competitor analysis is crucial for any startup that wants to succeed. Like many entrepreneurs, you would do anything to excel...
A/B Testing solutions facilitate rapid experiments to determine the most effective strategies. Below, we present a set of tools to...
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