In Italy, more than a third of recipients open the emails they receive!
Our Nation It is in the global top 10 for average national results related to email marketing with an average total open rate of 31.86% (GetResponse 2024 Email Marketing Benchmark).
This open rate number proves that email marketing is alive and well. That’s why there are now hundreds of tools online that allow you to create, send and manage a newsletter , but they are not all the same.
First of all there are easy to use beginner tools, where there is usually a drag & drop editor that makes it really easy to add and modify blocks within predefined and customizable templates.
Then we find more difficult tools for professionals, which require more time to acquire familiarity and learn to use them fully. They are more complex, in practice, but certainly more complete and professional. In fact, they usually integrate many other features for 360° marketing automation activities.
Finally, let’s not forget that there are also tools for newsletters and nothing else, that is, tools that are specific and focused on the creation and management of email campaigns. These tools usually do not give access to other features other than those related to emails.
In any case, you will often find a double possibility:
- create a free account with various limits (usually a maximum number of shipments and/or recipients for all shipments);
- purchase a Pro plan with a monthly/annual subscription (which gives access to more complete formulas).
Are you looking for the newsletter tool that best suits your skills and/or your project? Here is a complete list of the best tools on the market !
The best Newsletter Tools for beginners
MailChimp
Mailchimp is perhaps one of the most well-known all -in-one email marketing and marketing automation platforms in Italy. It helps businesses create, send, and manage effective email campaigns.
With this tool you can upload a database of contacts to which you can send a newsletter or start from scratch. To create the email you can use one of the templates available (limited in the free version) or upload a personal customized template (for the paid version).
Thanks to the drag-and-drop editor you can create and edit a newsletter in just a few steps, choose blocks and actions and decide to send a newsletter immediately or schedule it (only with the paid plan).
It also integrates other features, such as the creation of landing pages connected to a database (whoever leaves contact automatically ends up in a list), websites, surveys, Google ads or social posts.
Overall, Mailchimp is a powerful and versatile email marketing tool and is a good choice for businesses of all sizes. It is easy to use and offers a wide range of features to help you create, send, and manage effective email marketing campaigns.
AWeber
AWeber is an email marketing tool that helps businesses create, send, and manage effective campaigns. It offers an intuitive drag-and-drop editor and a wide range of customizable templates to help you create beautiful, engaging emails.
You can segment your email lists based on a variety of criteria, such as demographics, interests, and past behavior, to send targeted communications to the right audience.
Additionally, you can automate your email marketing campaigns to automatically send emails based on specific triggers, such as when someone signs up for your list or makes a purchase.
In addition to creating newsletters, AWeber offers a drag-and-drop landing page builder to help you create high-converting pages to collect email signups . You can also create opt-in forms to collect email signups on your website and social media.
Brevo
Brevo, formerly known as SendinBlue, is an all -in-one relationship marketing suite that offers a suite of tools for email marketing, SMS marketing, marketing automation, CRM, live chat, and landing pages. It’s a great option for beginners and professionals alike, with free and paid plans to suit different needs.
It offers a suite of tools to create, send and manage effective email marketing campaigns, with advanced features to meet the needs of expert users. The intuitive interface allows you to create eye-catching emails without HTML skills, using a simple drag-and-drop module system. You can take advantage of a large library of pre-built templates that are easily customizable in logo, colors and content.
Brevo lets you create automated email sequences based on specific triggers, such as a list sign-up or cart abandonment, and automate them based on contact actions, such as opening an email or clicking a link.
4DEM
With 4DEM you can do email marketing and relational marketing in a complete and versatile way and it is a solution aimed at small and medium-sized businesses and marketing professionals. It offers a suite of tools to create, send, manage and automate effective email marketing campaigns, with advanced features to meet the needs of expert users.
With this tool you can create emails via an intuitive drag-and-drop editor by choosing from a large library of customizable templates. You can create monthly newsletters and send them to your database, with or without segments, or send transactional emails such as order confirmations, invoices, and password resets.
4DEM goes beyond email marketing, offering tools for SMS marketing, landing pages, marketing automation and CRM and you can count on support in Italian.
Mailup
MailUp is a complete marketing tool that offers the tools needed to create, manage and optimize marketing campaigns across multiple channels, including email , SMS, landing pages and web push notifications.
With the drag-and-drop editor, creating professional-looking emails is quick and easy. You can choose from a wide range of customizable templates, adapt the design to your brand , and insert dynamic content for a personalized touch that captures the attention of your recipients.
With MailUp you can segment your contacts based on personalized criteria, such as demographics, interests or behavior. In this way, you have the possibility of sending targeted and relevant communications to each segment, increasing engagement and conversions.
Finally, you can create automated workflows based on specific triggers, such as newsletter signups or cart abandonment. This way, you can send welcome emails , abandoned cart recovery or nurturing series automatically, optimizing your time and maximizing the effectiveness of your campaigns.
The best newsletter tools for professionals
GetResponse
In the Italian digital marketing landscape, GetResponse positions itself as a complete and versatile email marketing platform, designed to meet the needs of professionals and companies of all sizes.
With its suite of powerful and intuitive tools, it allows you to create, manage and optimize successful email marketing campaigns, reaching your customers and obtaining the results you want.
With its drag-and-drop editor, users can create professional-looking communications very quickly by choosing from a wide range of customizable templates. And if you want to go further, it allows you to create AMP versions of your emails for optimal viewing on mobile devices, ensuring a smooth user experience on any screen.
With this tool, you can automate your marketing workflows to save time and increase the efficiency of your campaigns. In fact, you can create automatic email sequences based on specific triggers, such as newsletter subscriptions or cart abandonment.
Finally, it offers you advanced segmentation tools to divide contacts based on custom criteria, such as demographics, interests, behavior and other personalized data. This way, you can send targeted and relevant emails to each segment, increasing engagement, conversions and return on investment (ROI).
ActiveCampaign
ActiveCampaign is a complete and advanced email marketing tool, with a suite of powerful and versatile tools to create, manage, automate and optimize successful email marketing campaigns. Unlike simpler solutions suitable for beginners, it is aimed at professionals who already have a solid base of email marketing knowledge and want a tool that offers advanced features to maximize the return on investment (ROI) of their campaigns.
This tool offers a wide range of enterprise -level marketing automation features, enabling professionals to create complex and automated marketing workflows.
ActiveCampaign’s advanced segmentation and targeting capabilities allow marketers to divide their contacts into highly granular segments based on a wide range of criteria, including demographics, interests, behavior, purchase history, and even website activity.
Drip
Drip is an advanced email marketing solution designed specifically for experienced professionals who want to maximize the automation, personalization, and analytics of their campaigns.
Offering a comprehensive and robust suite of tools, it enables professionals to create highly customized and automated workflows, driven by data and optimized to achieve specific business goals.
Drip stands out for its powerful marketing automation functionality event-based, which allows professionals to create highly personalized and automated email marketing workflows triggered by specific events.
Tools that only deal with newsletters
Benchmark
Benchmark is an email marketing platform focused exclusively on sending email, offering a suite of intuitive tools designed to make it easy to create, send, and track effective marketing campaigns.
Unlike more comprehensive solutions that offer a wider range of marketing features, it focuses specifically on email , allowing you to:
- create eye-catching emails without HTML skills
- segment your contacts for targeted campaigns
- automate your email marketing campaigns
- monitor your campaigns and optimize results
- send transactional emails
An intuitive interface and drag-and-drop editor let you create eye-catching communications without HTML skills, while the vast library of customizable templates gives you an ideal starting point for your communications.
Substack
Substack stands out as a unique channel dedicated to creating and publishing email newsletters. Offering a simple and intuitive experience, Substack allows anyone from journalists to influencers, writers to experts in any field, to share their ideas, knowledge, and passions with an audience of engaged subscribers.
Unlike generic email marketing platforms, the tool focuses specifically on creating high-quality newsletters using a minimalist editor, with which you can customize the newsletter design.
Substack is the ideal choice for those who want to create high-quality newsletters with a focus on text and build a community of loyal and engaged readers.
CakeMail
CakeMail is a newsletter tool with a complete suite of tools that you can use to:
- create complex, automated email marketing workflows based on specific triggers;
- send personalized emails based on the behavior, demographics and interests of your contacts;
- automate advanced lead nurturing campaigns to guide prospects through the sales funnel .
Newsletters are customizable and you can create dynamic content that updates automatically based on contact actions.
MailerLite
MailerLite is a user-friendly and accessible email marketing platform for creating and managing email marketing campaigns. With its intuitive interface, comprehensive features and affordable pricing, MailerLite makes it easy for anyone to get started in email marketing without having to spend a lot of money.
It stands out for its clean and easy-to-use interface, even for those who have no experience with email marketing tools. The drag-and-drop editor allows you to create responsive communications without HTML skills and the large library of customizable templates responds to different design needs.
MailerLite It integrates with various marketing and CRM platforms to centralize data and includes various eCommerce integrations to automate abandoned cart emails and run targeted promotions.
