How to find the perfect name for your company
The company name is, almost always, the first aspect a customer or potential customer notices when approaching a brand. For this reason, choosing the right name for your business is critical. But what, in this case, does "right" mean? Before knowing
Working with friends and family: a nice opportunity (that needs to be managed)
Being able to run a successful business working side by side with family members or friends who share the same desires and vision as you is a nice possibility, but it is very important to be able to manage well
Work life balance: how to find your harmony between work and private life
Being able to combine work and private life, nowadays, is a very important need, able to decisively affect professional choices. Perhaps you have heard of "work life balance", a concept that, in recent times, has acquired more and more centrality:
Outsourcing: what is externalization of tasks and when it is needed
If you run your own business or are thinking of starting your own business, knowing what outsourcing is could be a real breakthrough for you. It is certainly not a new concept, since externalization is a process that many companies
How to find suppliers for your business
Finding good, reliable and affordable suppliers is something that plays a key role in the success of your business model. It is important that you know very well, therefore, how and where to source the materials that will then give
Choosing commercial premises: another crucial step for your business
Mistaking the choice of location in which to conduct business can be a move that can sink your entrepreneurial venture and your business model . Indeed, this decision has an impact on the costs you will have to bear, but
From traditional physical location to coworking: advantages (and disadvantages) of each type of location
You may not have thought about it yet, but starting a new business venture not only involves finding and validating the right business model, it also means deciding where to locate the corporate headquarters and, more generally, choosing the right
From potential demand to market penetration: what you need to know about your business
Even if you believe you have a definitely winning business idea and a viable business model, before you make your entry into a market it is good that you take the time to perform a fundamental task: you need to
Buyer persona: who is (what it is) and why it is important to define
Starting a business model without knowing who you are targeting is a serious mistake that you absolutely must not make. Knowing who your customers are, their needs and desires, the way they think, and the motivations that drive their buying
Identifying your target audience: methods and examples
Many entrepreneurs start a business trusting that someone, sooner or later, will be interested in their products or services. There is also often a belief that targeting a large audience of potential customers is the best way to secure a
