Manager: what it is, what it does, how much it earns and when it is needed
To achieve success, every company (startups included) cannot do without proper and efficient business management. If you feel today that you have all the time and skills your startup needs, know that this may change in the future. As a business
How to conduct an effective job interview
Surrounding oneself with capable, as well as trustworthy, people is critical to the success of any entrepreneurial activity. Proceeding to select the best candidates, however, is a complex and delicate process. Joe Kraus, founder (among other companies) of Excite and president
How to search for staff: how to select the best candidates
Having a work team composed of talented and competent people is one of the main indicators of success for any company. Steve Jobs, after all, teaches: "Great things in business are never accomplished by one person. They are accomplished by a
Creating and organizing a Work Team: strategies and tips
If you want to achieve success with your startup you need to be clear on two firm points: first, no one has ever succeeded in revolutionizing a business alone. Step 2: The first step for any startup (innovative or not)
Corporate data protection: how to ensure information security
If you have just founded a startup or are thinking of starting one, there is one subject in particular that you simply cannot afford not to know in depth: it is the subject of data security. Digitization offers businesses many opportunities
Complete Guide to Email Marketing: how to leverage it for your business
Those who found a startup have many marketing tools and channels at their disposal to promote it, and this "wealth" of means has now led many to underestimate the power of traditional emails. Don't make this mistake yourself. If you think
Social Media Marketing: what it is, strategies and benefits
Having designed and created an amazing product or service is not enough to achieve success with your startup. In fact, people must be aware of it and, most importantly, they must clearly perceive a desire or need to use that
SEA: the ultimate guide to your startup’s online success
SEA, SEO, SEM are not the words of a tongue twister, but fundamental activities for those who want to increase the visibility of a website within search engines. In this guide that will lead you to success with your startup we
SEO optimization: what it is and how it works
Starting a startup means dreaming big but not always, especially at the beginning of a new entrepreneurial venture, the resources available are as great as the dream itself. If you, too, do not have a large initial budget but want to
Attracting potential customers to the site: here’s how to do it!
Having a website, no matter how aesthetically pleasing and informativeally complete it may be, is useless if no one knows it exists. If you want your online storefront to truly prove a value-add to your business, you need to put
