Competitive analysis: what it is, how to do it and why
Competitor analysis is a key activity for any business, and your startup is certainly no exception. Remember this phrase: there are no startups without competitors. When done properly, competitor analysis allows you to gather a wealth of useful information to identify
How to create an ecommerce: from planning to the first sale
Opening an eCommerce, today, can be an excellent investment. The market, after all, is expanding (in Italy as well as globally), also aided by the Covid-19 pandemic that has redefined and, at times, revolutionized consumer buying habits. The numbers speak for
How to create a website: guide for beginners
Having a website, for a startup , is today an almost indispensable requirement. For this resource to truly prove to be a value-added asset, however, it must have certain specific characteristics, chief among them being the ability to capture the
Website design: the stages for step-by-step implementation
Being present online nowadays is a prerequisite for any company. This is even more true for an innovative startup, which, precisely through the Net, can find its way to success. Being present, however, is not enough: a company's website must
Organizing office workspace: what do I really need to take into account?
Office organization is one of the most important contributors to an efficient and comfortable work environment. Despite this, it is also an aspect that is still too often underestimated by entrepreneurs and startuppers. Perhaps not everyone knows that, net of
Consumer rights: what are they and how are they regulated?
The moment you decide to start a new business you should be well aware that you have and will have legal obligations to your customers. In fact, the law protects consumer rights with specific local, national or international regulations. That
How to develop an effective business action plan
Any business idea, in order to achieve success, must translate into concrete action (or, rather, a series of concrete actions). Planning, from this perspective, is crucial because in order to implement a business strategy effectively and profitably, it is absolutely
How to draft a business plan: the ultimate guide
If you are thinking of starting a startup you have two distinct options in front of you: you can either jump headlong into this new venture, counting on learning how to get going without committing missteps along the way, or
Corporate social responsibility: burdens and benefits of ethical management
In recent years, we often hear about corporate social responsibility, and the debate around the concept of ethical business is as relevant today as ever. It is, however, a very broad topic and not always entirely clear, to consumers as
Green Economy: some tips for sustainable business
Getting a startup to be born and carried out in full respect of the environment is a categorical imperative nowadays, where attention to sustainability is at its highest, both among consumers and investors. That is why you absolutely must know
