“The best ideas do not come from reason, but from a lucid, visionary madness”
Erasmo da Rotterdam
Every startup starts with a big dream and we hope that our contribution can help you realize yours: start a successful business!
Every year more and more visionaries decide to go on their own to open their startup and today, thanks to continuous innovations and technological processes, the possibilities of finding information, talents, materials, products and services have greatly expanded. In fact, there are many innovative business ideas that find fertile ground in the great desire to set up on their own to make a dream come true, to have more independence, to invent a job that they would otherwise struggle to find.
Therefore, if there is no shortage of ideas, the challenge is not to make false steps and concretely understand how to create a startup that becomes a successful scaleup.
Being your own boss, in fact, is both difficult and rewarding, so before starting, you will need to gather all the information and knowledge possible on the problems you may encounter and on the possible solutions.
B-PLANNOW® has decided to share its experience, providing you with the tools that will help you build a successful startup through a weekly editorial plan consisting of over a hundred articles.
We will start from what you need to know before starting, from the embryonic idea to its validation, passing through the analysis of business models, the market and buyer personas, up to the choice of the best possible structure; we will examine the steps to take to start your business between corporate identity, marketing, administration and finance; we will describe the management techniques to start and launch your business from the team organization to the search for talent; we will explain everything you need to know about the management of a startup from customers to suppliers, from employees to the control of KPIs and finally we will teach you the expansion and growth strategies up to the possible exit.
If you are thinking of starting a startup you must follow us on this journey. From taking the plunge to the exit, the road is long but if you want, you can take it with us from today!
Take the plunge
Going on your own: evaluating the pros and cons of a great lifestyle choice
Professional self-assessment: analyzing strengths and weaknesses with practical examples
How to find innovative ideas for startups
Better to sell services or products? Tips for a new business
Market niche: what it is and how to find the most profitable
Create a competitive advantage and stand out from the competition
Unique Value Proposition: how to define your unique value proposition
Finding value propositions with the Value Proposition Canvas
Vision, mission and company values: what they are and how to define them
Corporate forms: what they are and how to choose the most suitable for you
Family business: when it is convenient and how to start it
Transforming an idea into franchising: what are the operations to be carried out?
Non-profit associations: how it works and create one
Planning a good business strategy: The first step to success
How to choose the right business model
Business Model Canvas: what it is and how to use it for your startup
Lean Canvas: Complete Guide to the Business Model for Startups
Lean Startup: the method to innovate and grow
Market analysis: what it is, what it is for and how to do it
TAM SAM SOM: assess your startup’s market potential
What is Market Share? Definition, Formula and Practical Examples
SWOT analysis: what it is and how to do it with practical examples
Porter’s model: what it is and how to use it to evaluate one’s position with respect to competitors
PESTEL analysis: know the factors that you cannot influence and react with ad hoc strategies
Identifying your target audience: methods and examples
Buyer persona: who is (what it is) and why it is important to define
How to validate a business idea: strategies and tools for startups
MVP or Minimum Viable Product: what it is and how to use it to validate your startup
Smoke Test: what it is and how it helps startups validate business ideas
From potential demand to market penetration: what you need to know about your business
Choosing commercial premises: another crucial step for your business
How to find suppliers for your business
Outsourcing: what is externalization of tasks and when it is needed
Work life balance: how to find your harmony between work and private life
Working with friends and family: a nice opportunity (that needs to be managed)
Marital enterprise: comprehensive guide for couples in business
Take the first steps
How to find the perfect name for your company
How to create a successful brand from scratch
Storytelling: how to do it and how it can improve your business
What is the Marketing Mix? Definitions and examples
How to create a sales process and make it effective
How to sell online: tips, ideas and the best platforms
How to sell services online: learn by testing
Accepting payments online: available solutions and the most secure methods
E-commerce business model: the B-PlanNow Board eCommerce®
Fulfilling an order: tips and strategies for managing the flow
Warehouse picking: effective methods and technologies
Order Fulfillment: strategies for winning E-Commerce
What are the costs of starting a company?
How much does it cost to start a startup
Innovative startup: definition, requirements, advantages and examples
How to set sales goals for your business
Financing a startup: 10+1 ways to find funding and investors
Starting a business with few resources thanks to Bootstrapping
Family, Friends and Fools: complete guide to funding startups with the 3F method
How to seek investors for your startup
What is debt capital and how it is calculated
What is Venture Capital and how it works
Work for Equity: how it works and why it is profitable for startups
Startup accelerators and incubators: what they are and what are their differences
How to submit a Start Up Project: the B-PLANNOW PITCH®
Business accounting management: what it is and how to do it right
Opening a business bank account: when, how and what is needed
Protecting the business: conducting a business risk assessment
Protecting intellectual property: how and why?
Being safe in the workplace: italian regulations and how to keep up to date
Green Economy: some tips for sustainable business
Corporate social responsibility: burdens and benefits of ethical management
How to draft a business plan: the ultimate guide
How to develop an effective business action plan
Consumer rights: what are they and how are they regulated?
How to start a startup
Organizing office workspace: what do I really need to take into account?
Website design: the stages for step-by-step implementation
How to create a website: guide for beginners
How to create an ecommerce: from planning to the first sale
Competitive analysis: what it is, how to do it and why
Attracting potential customers to the site: here’s how to do it!
SEO optimization: what it is and how it works
SEA: the ultimate guide to your startup’s online success
Social Media Marketing: what it is, strategies and benefits
Complete Guide to Email Marketing: how to leverage it for your business
Corporate data protection: how to ensure information security
Creating and organizing a Work Team: strategies and tips
How to search for staff: how to select the best candidates
How to conduct an effective job interview
Manager: what it is, what it does, how much it earns and when it is needed
10 Essential Books for Startups and Entrepreneurs: Your Guide to Success
Diversity and inclusion in your company: 5 Innovative ways to integrate them
Using a CRM management system for customer data: the complete guide
Product test: how to prepare for the launch
Advertising (almost) for free: 10 Low-cost marketing strategies to get your startup off the ground
PR strategy: the essential steps for your brand’s success
How to advertise your business?
Social media advertising: communicating “face to face” with the customer
Guide to Promoting Your Startup on Facebook and Instagram
How to promote your startup on LinkedIn: a guide to best practices
Effective strategies for promoting your startup on TikTok
How to promote your startup on YouTube: tips and strategies
What is networking and how can it help your business?
How to grow a startup
Why build customer loyalty to ensure the growth of your business
Managing customer relationships: techniques and tips
Corporate partnerships: how to create winning synergies
Business KPIs: the essential guide
Marketing KPIs: your compass for a winning strategy
Growth Hacking: acquire as many customers while spending as little as possible
7 essential tips to support business growth
Financial management, the complete guide: strategies and tips
Advanced strategies for cash budget management
What are cash flows and how to calculate them
Building a winning corporate culture: guidance and practical tips
Business management: techniques and tips to best optimize it
Fundamental guide to managing work teams
Employee retention: what it is and how to improve it
How to motivate a team to maximize business productivity
How to create a healthy and productive work environment
Effective strategies for managing conflict in the workplace
Personnel appraisal: comprehensive guide to improving business performance
Business Process Management: definition, analysis and useful tips
Supply Chain Management: how to think about and manage the supply chain
Creating a corporate operations manual: the key to efficiency
Corporate crisis management: strategies and practical examples
The Impact of Technological Innovation on Business Growth
The fundamental pillars for a company’s growth
Guide to business expansion: opportunities and challenges
Ansoff Matrix: what it is used for in your marketing strategy
Effective strategies for acquiring new customers
Customer retention: meaning and strategies for customer retention
Diversification strategy: why and when it is needed
Managing Change: strategies and models of change management
Licensing for startups and enterprises: opportunities and growth strategies
Selling your business: strategies, steps and tips for a successful divestment
Business transfer: planning and strategies
30 innovative business ideas to be launched in 2025
The Rogers Curve: a guide to the diffusion of innovation in the marketplace
Flywheel Model: what it is and how it can increase your startup’s revenue
Businesses that know no crisis: the best opportunities for 2025
Customer Centricity: what it is and how to adopt a customer-centric model
BCG Matrix: optimize product portfolio with Relative Market Share analysis
Blue Ocean Strategy: creating value in unexplored markets
Bottom-Up Innovation: what it is and how to implement it in the company
Customer Journey: the customer journey from discovery to retention
