Mistaking the choice of location in which to conduct business can be a move that can sink your entrepreneurial venture and your business model . Indeed, this decision has an impact on the costs you will have to bear, but also on the number and type of customers you will be able to attract. Fear not: you are about to find out now what are the requirements of a business premises that you should consider in order not to make mistakes.
It is first of all necessary to point out that while there are several factors to examine, the choice depends first and foremost, of course, on the type of business you are about to start. In some cases, such as in the event that you will be operating from home and/or your sales will be made mostly online, this aspect may appear less relevant: be careful, however, not to underestimate the needs (and expenses) related to renting, storing and transporting goods.
It is the type of business you are about to launch that will, therefore, establish the basic criteria that will guide your choice. Before you throw yourself headlong into your search for a business premises, however, you would do well to ask yourself a number of questions.
Do you really need a venue?
We have mentioned it before: you may not need a physical location for your business. If you can run your business from home and operate online, buying or renting business premises may prove to be an unnecessary expense, although you may still need premises for storing goods.
Remember to weigh all the factors involved, including and especially the legal aspects: you may need to change the space in your home, and if so, you will have to comply with what is stated in the local zoning regulations. Keep in mind, too, that there are specific health and safety regulations and certain sanitation requirements for those who intend to cook food at home and then sell it.
Requirements for a business premises or venue
That the cost required to buy or rent business premises for your business is low and profitable is only one of the requirements to be considered. We have already emphasized several times that it must be the nature of your business that guides your thinking about the requirements that a business premises must have in order to prove suitable for your specific business.
In fact, the type of business you are about to start and your target clientele requires you to pay attention to a few aspects in particular: do you need ample space for storing goods? The business premises you choose, in this case, should be sufficiently large and, if necessary, include the possibility of further increasing the space available.
Another useful question is: Is your business based on visits from clients and customers? It may be necessary, then, for the location you choose to be close to the station, as well as consistent with the style of your business. One tip, in this regard, is to look at the location through the eyes of your customers-types and prevent any possible obstacles to success. Remember the words of Larry Page:
“Always do more than what others expect of you”.
We will deal more extensively later on with the issue related to choosing the best location for your business premises. At this time, in fact, it may be more useful to dwell on another aspect in particular, which is more “technical” and no less important.
The intended use
The commercial premises that you choose for your business must also have a whole series of technical requirements necessary to be able to conduct your business activity inside it. The intended use of a property, identified on the basis of cadastral categories, is what clarifies whether or not a room is suitable for conducting a particular economic activity.
It may happen, then, that the business premises you have identified, although having all the perfect features for your business, does not have a suitable use for your chosen business activity. What can you do in this case? Consider applying for a change of use, a procedure that, to be fair, does not always prove easy and inexpensive.
The following are the intended uses in Italy with coefficients for calculating value for IMU (Single Municipal Tax) purposes
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Buying or renting
Another very important question you need to ask yourself when reflecting on the requirements of a business premises is: how much is the budget for this expense item? Keep in mind that the cost of your business premises is a fixed cost and will remain so both when business is booming and in the event that it proceeds less expeditiously. It is important, therefore, that you go about calculating your budget with a long-term perspective, based on realistic estimates and also taking into consideration the future needs associated with your business.
Buying the business premises is not always the best solution. On the contrary, most entrepreneurs opt for renting or leasing. If you, too, are thinking of opting for this option, you need to know some basics: for example, “lease term” means the minimum term of the contract, while the “security deposit” is the amount that the “lessee” (i.e., the user) pays to the “lessor” (the owner of the premises) at the time of signing and which is returned once the contract is over.
Evaluate the cost/benefit ratio carefully, and keep in mind that a long contract means extensive constraints and obligations, but also reflect on the fact that a short contract might indicate the risk of having to move out at short notice, with all that entails in terms of expenses and organizational problems. In this regard, you should check early on for renewal options within the contract, to ascertain when and under what conditions the agreement can possibly be extended. The willingness and responsiveness of the business premises owner to respond to your possible maintenance or modification requests is another aspect you need to consider.
Where to open a store: the importance of location
The time has come to return to an aspect already mentioned a few lines above: being in a good location is one of the main requirements of a business premises. But what does good location mean?
There are many criteria to consider when evaluating the location, starting with accessibility and parking availability. When reviewing an area for your business premises, check for any new business facilitation or development plans that could redevelop or, conversely, jeopardize the area. Also, make sure that there are no particular restrictive regulations that could jeopardize the success of your business.
As always, you need to put your business and your target clientele at the center of any consideration: a particular location may be a winner for one business, but prove to be a failure for another type of business. Don’t be superficial in your considerations: is it better to have a downtown location or a suburban one? The answer to this question is less trivial than you might think.
City senter or suburbs?
It tends to be the case that a commercial establishment located in the city center has a better chance of success than one in the suburbs. However, this is not always the case; what is certain, however, is that regardless of revenues, a commercial venue in the suburbs works with different dynamics and caters to a different clientele than a commercial venue downtown.
Even a commercial space in the historic center can fail. This depends on a number of parameters that, for obvious reasons, you have to keep in mind. Accessibility and availability of parking, as already pointed out, are very important criteria: even the best-looking commercial premises, with the best products for sale at super bargain prices, risks remaining empty if customers, in order to access it, have to waste an hour parking or, worse, risk a hefty fine. Pay attention to the possible presence of restricted traffic zones, assess traffic levels in the area, and make sure there is enough parking nearby (in case there is no parking reserved for your customers).
Other possible reasons why choosing a commercial space in a downtown area may not be a good idea are related to rents that are too high and the presence of any regulations that restrict activity in the name of greater protection of public order in that area of the city.
The type of stores in the vicinity is another aspect to consider: it is advisable to choose an area where nearby stores do not conflict with your business and, conversely, it is advisable to consider whether nearby stores can provide you with help in increasing your customer base.
Once again it is worth reiterating that the best choice is the one made with your business and target audience in mind. For a point of sale or a business that relies on passersby, it is important that the location be on a busy street, whereas if it is a professional studio or the like, it might “suffice” that the chosen location is in an area that is conveniently accessible even from the station and not degraded. Remember that consistency between the area identified and the style of your business, as mentioned above, is very important.
Seasonal activities
Have you decided to start a seasonal business? In this case (but also in the event that your business depends on trends and tastes that change rapidly over time) you’ll need to do some further thinking: most leases or leases are valid for a minimum of one year, but to get around this problem, you could opt for a short-term leasing solution or a “pop-up” service (i.e., a temporary commercial space, usually set up in areas that stand out for a high flow of possible customers). The latter option is widely used in recent times by those who sell products and want, for example, to celebrate a special event or launch a new line.
Evaluate the different options
Everything we have said up to this point has general validity but, we reiterate again, it is important that you apply these tips to your specific case. Take into consideration all the options available to you and choose the one that best suits your needs, even if it is not strictly conventional: in addition to the pop-up stores just mentioned, mobile venues are also gaining popularity in recent times, especially in the field of catering. It may be worth repeating: buying or renting a venue is not always the best solution.
What you can’t give up
Having reached the final considerations, it is time to give you some bad news: finding the perfect venue, in the ideal location and at an affordable price is not easy. In fact, it is very difficult. Be prepared, then, to have to compromise, at least on some of the requirements of a commercial venue. Again, however, there is a tip for you: make a list of the aspects you cannot give up and divide the list between those that are concrete needs and those that, on the other hand, are “only” your desires.
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