Mapping the Customer Journey allows a company to optimize its interactions with customers, improving their overall experience and conversions. But...
Bottom-Up innovation is a particular strategic-organizational approach that stimulates creativity and input from all levels of the company (and beyond)...
Validating the business idea is the first step you need to take when you have an intuition that you think...
If you want to launch an innovative business with little money while lowering risks, you absolutely must know the Lean...
What color is the ocean? The question may seem trivial, but you may be surprised to learn that there are...
The BCG matrix, also known as the Boston Consulting Group matrix or Growth-Share matrix, is a tool that can be...
Market Share is a very useful indicator for startups and companies. Knowing it allows you, for example, to have idea...
TAM SAM SOM. No, this is not a tongue twister nor is it a dance or the beginning of a...
That of Customer Centricity is as timely and essential a concept as ever for a company to achieve success. In...
In the digital age, there is a new framework, called Flywheel Marketing, useful to better represent and optimize the Customer...
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