Author: Nicola Zanetti

Before starting a startup you need to know, with absolute certainty, what you want to achieve from your new entrepreneurial adventure. To trace the route you will have to follow to achieve all the results you have set for yourself

In identifying the right business model for a startup, one of the most complex and difficult parts to obtain is also the most crucial one: the value proposition, i.e. the promise of value that a company makes to the market,

The presence of more or less intense and fierce competition can make the difference for the success of your new business. When you find yourself clashing with different competitors, to attract new clients and customers it is essential to stand

Whether you have chosen to sell a product or a service to your customers, you must remember that your new business, to achieve success, must necessarily have a market. Does not exist? Create your market niche! The challenge is exciting (but

Knowing precisely what you want and can offer to your customers is one of the fundamental prerequisites for starting a startup capable of generating a profit. Some companies sell both products and services, but it is important that you know

Have you decided to go on your own and, now that you have completed the self-assessment process, have you come to the conclusion that this is the right time to change your life? Now you just have to find the

If you have decided to go on your own or are oriented to do so, you must know that there is a fundamental preliminary step to ensure the success of your new personal business: it is the so-called self-assessment. Only once

Never before has the world of work been in constant evolution. For this reason, in order to avoid missteps that could compromise your career path, it is very important that you carefully evaluate all the alternatives available, including the possibility