What color is the ocean? The question may seem trivial, but you may be surprised to learn that there are...
The BCG matrix, also known as the Boston Consulting Group matrix or Growth-Share matrix, is a tool that can be...
Market Share is a very useful indicator for startups and companies. Knowing it allows you, for example, to have idea...
TAM SAM SOM. No, this is not a tongue twister nor is it a dance or the beginning of a...
That of Customer Centricity is as timely and essential a concept as ever for a company to achieve success. In...
While it is true that the startup is by definition scalable, there are also linear businesses to focus on, so-called...
In the digital age, there is a new framework, called Flywheel Marketing, useful to better represent and optimize the Customer...
Are you about to launch an innovative business idea or are you planning to? If you don’t know what the...
If you are thinking about going on your own and starting your business you should know, that in 2025, some...
If you want to stand out from the competition, and outperform it, you must be able to best define your...
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