Mapping the Customer Journey allows a company to optimize its interactions with customers, improving their overall experience and conversions. But...
Bottom-Up innovation is a particular strategic-organizational approach that stimulates creativity and input from all levels of the company (and beyond)...
Validating the business idea is the first step you need to take when you have an intuition that you think...
Smoke Test is used to validate a business idea quickly and inexpensively, but not only that In this guide you...
The Minimum Viable Product, also known by the acronym MVP, is typically the first version of a product or service...
If you want to launch an innovative business with little money while lowering risks, you absolutely must know the Lean...
What color is the ocean? The question may seem trivial, but you may be surprised to learn that there are...
The BCG matrix, also known as the Boston Consulting Group matrix or Growth-Share matrix, is a tool that can be...
Market Share is a very useful indicator for startups and companies. Knowing it allows you, for example, to have idea...
TAM SAM SOM. No, this is not a tongue twister nor is it a dance or the beginning of a...
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