Smoke Test is used to validate a business idea quickly and inexpensively, but not only that In this guide you...
The Minimum Viable Product, also known by the acronym MVP, is typically the first version of a product or service...
If you want to launch an innovative business with little money while lowering risks, you absolutely must know the Lean...
What color is the ocean? The question may seem trivial, but you may be surprised to learn that there are...
The BCG matrix, also known as the Boston Consulting Group matrix or Growth-Share matrix, is a tool that can be...
Market Share is a very useful indicator for startups and companies. Knowing it allows you, for example, to have idea...
TAM SAM SOM. No, this is not a tongue twister nor is it a dance or the beginning of a...
That of Customer Centricity is as timely and essential a concept as ever for a company to achieve success. In...
While it is true that the startup is by definition scalable, there are also linear businesses to focus on, so-called...
In the digital age, there is a new framework, called Flywheel Marketing, useful to better represent and optimize the Customer...
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