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Startup Italy 2023 Funding and Trend Analysis
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Updated 29 January 2024

Startup Italy 2023: funding analysis and trends

In 2023, the Italian startup ecosystem encountered a crucial phase. The total investments in equity reached 1.13 billion euros, marking a 39 percent decrease compared to 2022. This change, along with the halving of international investment, has posed new challenges but also opportunities for the sector. This article offers an in-depth analysis of the current state of startups in Italy, exploring the dynamics behind the decline in investment, the role of key players, and future strategies to keep the ecosystem robust and growing.


Overview of the startup market in 2023

2023 was a year of transition for Italian startups, with significantly reduced investment compared to previous years. Despite this contraction, the sector showed remarkable resilience, maintaining an investment flow of more than €1 billion, a threshold crossed for the first time in 2021.


Trends and key statistics

The year’s data highlighted some crucial trends. First, there was a notable absence of large funding rounds, previously a mainstay of the industry. In addition, the decline in investment was not an isolated phenomenon in Italy, but was part of a global slowdown. Politecnico di Milano’s Hi-tech Startup Observatory, in collaboration with InnovUp – Italian Innovation & Startup Ecosystem, pointed out that the Italian startup ecosystem has been robust in the face of these challenges, maintaining a solid investment base despite adverse conditions.


Causes of declining investment

The decline in investment in the startup sector in Italy in 2023 can be attributed to a number of complex and interconnected factors that have had a significant impact on investor behavior and capital availability.


Macroeconomic and geopolitical impact

The macroeconomic and geopolitical environment played a key role. Geopolitical instability, rising interest rates, and rising inflation have created an environment of uncertainty and caution. These factors have caused investors to reconsider their strategies, shifting their focus to safer assets and reducing their appetite for the risks associated with investing in startups. The 49 percent decline in the value of the European venture capital market in the first nine months of 2023, as noted by the Observatory, reflects this general trend.


The role of formal and informal investors

The year 2023 saw a significant change in the way investors, both formally structured and informal, approached the startup sector.


Changes in types of financing

Formal investors, including independent Venture Capital funds, corporate Corporate Venture Capital funds, and government funds, have limited their decrease to 14 percent from 2022. This figure confirms the key role these entities continue to play in the startup ecosystem, providing a support structure even in uncertain times. On the other hand, funding from informal actors, such as Venture Incubators, Family Offices, and Equity Crowdfunding platforms, experienced a more significant contraction, about 43%. This decrease reflects the increased perception of risk and reluctance to invest in high-risk areas during a period of economic uncertainty.


The impact on startups and the economy

Despite declining investment, Italian startups continue to play a vital role in the country’s economy, serving as an engine of economic growth and innovation.


Future prospects and challenges

The year 2023 ended with a chiaroscuro picture for Italian startups. On the one hand, the reduction in investment was a challenge, but on the other hand, the ecosystem crossed the psychological threshold of the billion investment mark. The entry of new players into the market and the holding of seed rounds indicate potential for future growth and development. A positive aspect has been the initiation of a virtuous circle between successful founders and new business ventures, where the former support the latter. This indicates that, despite the difficulties, the Italian startup ecosystem has the ability to adapt and evolve in response to challenges.


Policies and strategies for the future

2023 highlighted the need for targeted policies and strategies to support and stimulate the Italian startup ecosystem.


Plans for revitalization and development

To address current challenges and promote future growth, a sustained commitment from policymakers, corporations, and national institutions is crucial. Initiatives such as the Startup Act 2.0 and the activities of CdP Venture Capital are crucial steps toward revitalizing the ecosystem. Working to update the regulatory framework and incentives can create more favorable conditions for startups, helping to narrow the gap with other European ecosystems and strengthening the sector as a whole.



The year 2023 represented a significant year for Italian startups, marked by challenges but also significant opportunities for growth and development. The detailed analysis of the past year not only highlights areas of vulnerability but also the untapped potential of the Italian startup ecosystem. Looking to the future, it is clear that adaptability, innovation and strategic support will be crucial to navigating a constantly changing economic landscape and taking advantage of the opportunities that arise.

Nicola Zanetti

Founder B-PlanNow® | Startup mentor | Startup consulting & marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Professional trainer | Book writer

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