The GE McKinsey Matrix can be an invaluable tool for your startup, and in this guide we will explain why....
Customer reviews, nowadays, play a decisive role in improving a brand’s reputation and increasing its sales. But why are they...
Using chatbots can improve the customer experience and increase your startup’s conversions. In fact, tools of this type automate customer...
If I tell you AIDA, do you know what we are talking about? No, the famous opera in four acts...
Monitoring landing page kpi allows you to increase your conversion rate with targeted data-driven strategies. To achieve this goal, you...
The landing page is a very useful and valuable tool because it allows you to capture consumers’ attention, clearly and...
The FCB Grid is a tool that can help you understand consumer behavior and, based on that, develop more effective...
Mapping the Customer Journey allows a company to optimize its interactions with customers, improving their overall experience and conversions. But...
Bottom-Up innovation is a particular strategic-organizational approach that stimulates creativity and input from all levels of the company (and beyond)...
Validating the business idea is the first step you need to take when you have an intuition that you think...
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