{"id":23423,"date":"2026-03-30T11:28:11","date_gmt":"2026-03-30T09:28:11","guid":{"rendered":"https:\/\/b-plannow.com\/?p=23423"},"modified":"2026-03-30T11:28:11","modified_gmt":"2026-03-30T09:28:11","slug":"sustainable-business-model-from-strategy-to-operational-canvas","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/","title":{"rendered":"Sustainable business model: from strategy to operational canvas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Sustainable-business-model-what-it-is-and-why-it-matters\" >Sustainable business model: what it is and why it matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Definition-and-meaning-of-Sustainable-Business-Model\" >Definition and meaning of Sustainable Business Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#The-three-dimensions-people-planet-profit-3P\" >The three dimensions: people, planet, profit (3P)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#From-classic-canvas-to-sustainability-business-model-canvas\" >From classic canvas to sustainability business model canvas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Integration-of-impacts-and-SDGs-in-canvas-blocks\" >Integration of impacts and SDGs in canvas blocks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Sustainable-business-model-innovation\" >Sustainable business model innovation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Phases-assessment-objectives-prototyping-validation-scaling\" >Phases: assessment, objectives, prototyping, validation, scaling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Governance-and-anti-greenwashing-policy-along-the-value-chain\" >Governance and anti-greenwashing policy along the value chain<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Sustainable-business-models-types-and-levers\" >Sustainable business models: types and levers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Circular-economy-reuse-recycling-product-as-a-service\" >Circular economy: reuse, recycling, product-as-a-service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Sharing-and-rental-as-impact-reduction\" >Sharing and rental as impact reduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Social-inclusion-and-responsible-supply-chains-stakeholders-communities\" >Social inclusion and responsible supply chains (stakeholders &amp; communities)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Sustainability-model-for-business-tools-and-KPIs\" >Sustainability model for business: tools and KPIs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Environmental-social-and-economic-KPIs-ESG\" >Environmental, social, and economic KPIs (ESG)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Value-capture-model-costs-revenues-pricing-and-risks\" >Value capture model: costs, revenues, pricing, and risks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Benefits-and-risks-for-the-company\" >Benefits and risks for the company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Advantages-innovation-long-term-competitiveness-reputation\" >Advantages: innovation, long-term competitiveness, reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Risks-data-quality-transition-costs-greenwashing-accusations\" >Risks: data quality, transition costs, greenwashing accusations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Examples-and-use-cases\" >Examples and use cases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Circular-fashion\" >Circular fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/b-plannow.com\/en\/sustainable-business-model-from-strategy-to-operational-canvas\/#Fashion-rental\" >Fashion rental<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Integrating sustainable practices into the business model can be an excellent solution nowadays. But what exactly is meant by <strong>sustainable business model<\/strong>? Starting from the definition of Sustainable Business Model, this guide will lead you step by step to discover how to integrate sustainability into your company, transforming it from a cost to added value.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sustainable-business-model-what-it-is-and-why-it-matters\"><\/span>Sustainable business model: what it is and why it matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first stop on this journey to discover the sustainable business model and its advantages, as mentioned, takes us straight to its definition.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definition-and-meaning-of-Sustainable-Business-Model\"><\/span>Definition and meaning of Sustainable Business Model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compared to a <a href=\"https:\/\/b-plannow.com\/en\/business-model\/\">traditional business model<\/a>, a model is considered sustainable if it allows the startup or company to correctly integrate sustainability in every area of its action, starting from the definition of objectives and at any time when it finds itself carrying out its daily activities.<\/p>\n<p>You must take into account that sustainability is understood here in its <strong>three dimensions<\/strong>: <strong>social<\/strong>, <strong>environmental<\/strong>, and <strong>economic<\/strong>. Let&#8217;s get to know them better.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-three-dimensions-people-planet-profit-3P\"><\/span>The three dimensions: people, planet, profit (3P)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong>three principles<\/strong> of sustainable business are: <strong>people<\/strong>, <strong>planet<\/strong>, and <strong>profit<\/strong>. These are elements that must necessarily coexist for a business model to be sustainable and successful.<\/p>\n<p>The principle concerning people is related to the responsibility that startups and companies have in society and, more specifically, to the awareness that companies must have regarding the effects they can generate on individuals involved in their operations, both directly (such as employees) and indirectly.<\/p>\n<p>The second &#8220;P,&#8221; that is, the one indicating the planet, refers to environmental protection and companies&#8217; ability to embrace the <a href=\"https:\/\/b-plannow.com\/en\/green-economy-some-tips-for-sustainable-business\/\">green economy<\/a> by adopting low-impact practices capable of promoting regeneration and circularity and eliminating waste. In this regard, remember the words of <strong>David Brower<\/strong>:<\/p>\n<blockquote><p>&#8220;There is no business to be done on a dead planet.&#8221;<\/p><\/blockquote>\n<p>Profit, finally, refers to the economic orientation of startups and companies: the challenge, in this sense, is to succeed in being sustainable and, simultaneously, in earning.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"From-classic-canvas-to-sustainability-business-model-canvas\"><\/span>From classic canvas to sustainability business model canvas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To define and visualize their business model, companies usually adopt tools called <strong>canvas<\/strong>. There are several of them and some of them are particularly suitable for describing sustainable business models.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration-of-impacts-and-SDGs-in-canvas-blocks\"><\/span>Integration of impacts and SDGs in canvas blocks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong><a href=\"https:\/\/b-plannow.com\/en\/business-model-canvas-what-it-is-and-how-to-use-it-for-your-startup\/\">classic Business Model Canvas<\/a><\/strong> is a visual scheme in which companies merge the salient features of their business model. The structure is based on <strong>9 elements<\/strong>:<\/p>\n<ul>\n<li>value proposition;<\/li>\n<li>customer segments;<\/li>\n<li>distribution channels;<\/li>\n<li>customer relationships;<\/li>\n<li>revenue streams;<\/li>\n<li>key partnerships;<\/li>\n<li>key activities;<\/li>\n<li>key resources;<\/li>\n<li>cost structure.<\/li>\n<\/ul>\n<figure id=\"attachment_23428\" aria-describedby=\"caption-attachment-23428\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23428 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-structure-of-the-Business-Model-Canvas.png\" alt=\"The structure of the Business Model Canvas\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-structure-of-the-Business-Model-Canvas.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-structure-of-the-Business-Model-Canvas-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-structure-of-the-Business-Model-Canvas-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-structure-of-the-Business-Model-Canvas-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-23428\" class=\"wp-caption-text\">The structure of the Business Model Canvas<\/figcaption><\/figure>\n<p>The <strong><a href=\"https:\/\/b-plannow.com\/en\/lean-canvas-complete-guide-to-the-business-model-for-startups\/\">Lean Model Canvas<\/a><\/strong> is a framework that, while having the same structure as the Business Model Canvas, presents some different items, since it&#8217;s focused on visualizing the needs and problems of consumers that companies can intercept. Its 9 elements are:<\/p>\n<ul>\n<li>problem;<\/li>\n<li>customer segments;<\/li>\n<li>solution;<\/li>\n<li>value proposition;<\/li>\n<li>revenue streams;<\/li>\n<li>competitive advantage;<\/li>\n<li>channels;<\/li>\n<li>key metrics;<\/li>\n<li>costs.<\/li>\n<\/ul>\n<figure id=\"attachment_23426\" aria-describedby=\"caption-attachment-23426\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23426 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/How-the-Lean-Canvas-is-structured.png\" alt=\"How the Lean Canvas is structured\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/How-the-Lean-Canvas-is-structured.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/How-the-Lean-Canvas-is-structured-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/How-the-Lean-Canvas-is-structured-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/How-the-Lean-Canvas-is-structured-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-23426\" class=\"wp-caption-text\">How the Lean Canvas is structured<\/figcaption><\/figure>\n<p>However, the <strong>Sustainability Business Model Canvas<\/strong> is the most valid tool for defining and visualizing sustainable business models: this tool, in fact, integrates the Lean Model Canvas with the analysis of companies&#8217; impact in relation to the three dimensions mentioned earlier.<\/p>\n<figure id=\"attachment_23424\" aria-describedby=\"caption-attachment-23424\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23424 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-Sustainability-Business-Model-Canvas.png\" alt=\"The Sustainability Business Model Canvas\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-Sustainability-Business-Model-Canvas.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-Sustainability-Business-Model-Canvas-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-Sustainability-Business-Model-Canvas-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/03\/The-Sustainability-Business-Model-Canvas-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-23424\" class=\"wp-caption-text\">The Sustainability Business Model Canvas<\/figcaption><\/figure>\n<p>The structure, therefore, includes 12 blocks: the 9 of the Lean model plus the 3 related to social, environmental, and economic impact. In these 3 last areas, the evaluation is carried out through some internationally recognized parameters, such as the <strong>SDGs<\/strong> (<strong>Sustainable Development Goals<\/strong>, the <strong>Sustainable Development Goals<\/strong>) of the UN.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sustainable-business-model-innovation\"><\/span>Sustainable business model innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The process of creating a sustainable business model for an <a href=\"https:\/\/b-plannow.com\/en\/innovative-startup-definition-requirements-advantages-and-examples\/\">innovative startup<\/a> involves five different phases.<\/p>\n<p>Il processo di creazione di un business model sostenibile per una <a href=\"https:\/\/b-plannow.com\/en\/innovative-startup-definition-requirements-advantages-and-examples\/\">startup innovativa<\/a> prevede cinque diverse fasi.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phases-assessment-objectives-prototyping-validation-scaling\"><\/span>Phases: assessment, objectives, prototyping, validation, scaling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first phase is the one commonly called <strong>assessment<\/strong> and includes the analysis of the internal and external context of the company, its business objectives, risks and opportunities, as well as the identification of impacts at environmental, social, and governance levels.<\/p>\n<p>The second phase is the one in which <strong>clear and measurable sustainability objectives<\/strong> are established in environmental, social, and economic areas.<\/p>\n<p>By <strong>prototyping<\/strong> we mean the creation of an initial business model, which will then have to be subjected to <strong>validation<\/strong> through the analysis of specific KPIs and stakeholder feedback.<\/p>\n<p>The fifth and final phase is the one concerning <strong>scalability<\/strong> and involves the implementation and expansion of the sustainable business model on a large scale.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Governance-and-anti-greenwashing-policy-along-the-value-chain\"><\/span>Governance and anti-greenwashing policy along the value chain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a sustainable business model (following the 5 phases previously listed) won&#8217;t lead you to success if you don&#8217;t also plan the implementation of <strong>bodies, rules, and processes<\/strong> that can allow your startup to manage its environmental, social, and economic impact in a conscious (and more effective) way, intercepting and analyzing opportunities and risks and aligning company operations with them.<\/p>\n<p>For example, it&#8217;s necessary to adopt <strong>&#8220;anti-greenwashing&#8221; policies<\/strong> (we&#8217;ll analyze this term better in a moment), which in practical terms translate, for example, into avoiding generic and unverifiable statements and maintaining a direct and continuous communication channel with all stakeholders, based on correctness and transparency.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sustainable-business-models-types-and-levers\"><\/span>Sustainable business models: types and levers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you decide to create a sustainable business model, you have several options at your disposal.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Circular-economy-reuse-recycling-product-as-a-service\"><\/span>Circular economy: reuse, recycling, product-as-a-service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That of <strong>circular economy<\/strong> is a sustainable business model that applies the concept of product reuse and recycling in order to reduce waste and scrap.<\/p>\n<p>Within this area, the logic of <strong>product-as-a-service<\/strong> sees the product as a service, which remains the property of the producer but which can be used by the consumer in exchange for the payment of a subscription.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sharing-and-rental-as-impact-reduction\"><\/span>Sharing and rental as impact reduction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other sustainable models are those focused on <strong>sharing<\/strong> and <strong>rental<\/strong>: just think of the car sharing phenomenon, which reduces environmental impact by reducing the number of vehicles on the road and, consequently, CO\u2082 emissions and air pollution, as well as traffic.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social-inclusion-and-responsible-supply-chains-stakeholders-communities\"><\/span>Social inclusion and responsible supply chains (stakeholders &amp; communities)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sustainability \u2013 by now it will be clear to you \u2013 doesn&#8217;t only concern the environment, but also people and communities. <strong>Social sustainability<\/strong> involves building a fair and inclusive model, capable of guaranteeing workers rights and decent working conditions and promoting access to work also for the most disadvantaged categories. Not only that: social sustainability also means creating initiatives, projects, and collaborations to operate in harmony with local communities and contribute to their development.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sustainability-model-for-business-tools-and-KPIs\"><\/span>Sustainability model for business: tools and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve already highlighted the importance of measuring performance and monitoring key performance indicators. Let&#8217;s see what the main environmental, social, and economic KPIs are and the metrics to keep under observation to measure a company&#8217;s progress and its impact from a sustainability perspective.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Environmental-social-and-economic-KPIs-ESG\"><\/span>Environmental, social, and economic KPIs (ESG)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Environmental KPIs<\/strong> generally concern energy consumption and emissions. Among environmental sustainability indicators stands out, in this sense, the Carbon footprint, which estimates the amount of carbon emitted by an activity, service, or product throughout its entire life cycle. As for waste management, instead, among the main <a href=\"https:\/\/b-plannow.com\/en\/marketing-kpis-your-compass-for-a-winning-strategy\/\">marketing KPIs<\/a> are the percentage of waste recycled or reused and, more generally, recycling rates.<\/p>\n<p><strong>Social KPIs<\/strong>, in reference to employees, mainly concern the employee satisfaction index and attrition rate (or employee turnover rate), but also more specific aspects such as the workplace accident rate. As for the community, instead, indicators generally relate activities implemented and total investment in such projects.<\/p>\n<p><strong>Economic KPIs<\/strong> mainly refer to financial performance related to investments and initiatives in the area of sustainability and ESG risk management, measuring their returns. Another aspect to consider is the company&#8217;s competitive position: to measure a company&#8217;s success, it&#8217;s useful to monitor the percentage of products that meet sustainability criteria and the number of consumers who purchase such products.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Value-capture-model-costs-revenues-pricing-and-risks\"><\/span>Value capture model: costs, revenues, pricing, and risks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To understand how your startup creates and collects value, you can use the <strong>value capture<\/strong> model, which focuses on costs incurred to produce a product\/service, revenues generated from sales, pricing strategy to set prices, and associated risks. A model of this type allows you to balance costs and define a price that allows you to remain competitive while minimizing risks.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-and-risks-for-the-company\"><\/span>Benefits and risks for the company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before deciding to focus on a sustainable business model, you should know, in addition to the <strong>advantages<\/strong>, the <strong>risks<\/strong>. Let&#8217;s start with the former.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages-innovation-long-term-competitiveness-reputation\"><\/span>Advantages: innovation, long-term competitiveness, reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the main benefits ensured by a sustainable business model is related to the fact that adopting a sustainable approach allows seizing expansion and progress possibilities sooner and better. In simpler terms, sustainability is distinguished by its strong propensity for <strong>innovation<\/strong> and greater capacity to adapt to change, both within markets and in reference to laws.<\/p>\n<p>An approach of this kind, moreover, allows proposing offers always in line with consumers&#8217; new needs and therefore guarantees high <strong>long-term competitiveness<\/strong>.<\/p>\n<p>Last, but certainly not least in importance, there&#8217;s the advantage of being able to benefit from better <strong>corporate reputation<\/strong>. Nowadays, more and more consumers (and more and more investors) choose companies that show a marked attention to the theme of sustainability and a concrete commitment to integrating environmental, social, and governance principles within their business decisions.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Risks-data-quality-transition-costs-greenwashing-accusations\"><\/span>Risks: data quality, transition costs, greenwashing accusations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the main limits of sustainable business models is related to <strong>data quality<\/strong> and the consequent risk of adopting \u2013 in the absence of a precise and complete analysis \u2013 erroneous and expensive strategic decisions.<\/p>\n<p><strong>Transition costs<\/strong>, moreover, in a business model of this type, can be very high.<\/p>\n<p>The third risk not to be underestimated is the one concerning possible accusations of doing <strong>greenwashing<\/strong>: with this term we mean the deceptive practice that certain companies implement to show an environmental commitment and attention to sustainability that, in reality, don&#8217;t correspond to the truth and o<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples-and-use-cases\"><\/span>Examples and use cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s one last element to consider before putting the final word on this guide dedicated to creating a sustainable business model and it&#8217;s the example of those who preceded you in this adventure.<\/p>\n<p>We chose to focus on two <strong>success cases<\/strong> in the fashion field: those of <strong>Napapijri Circular Series<\/strong> and <strong>H&amp;M<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Circular-fashion\"><\/span>Circular fashion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That of <strong>Napapijri Circular Series<\/strong> is a success example of <strong>circular fashion<\/strong>: the company decided to launch jackets with a design adapted to the circular economy on the market and also associate a take-back program with this. The jackets \u2013 fully recyclable, as well as durable and high-performing \u2013 are made with a single material, Nylon 6, obtained through the recycling of fishing nets and other waste materials.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fashion-rental\"><\/span>Fashion rental<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>H&amp;M<\/strong> instead decided to move in the direction of <strong>Fashion rental<\/strong>, launching starting in 2019 from a Stockholm store a rental service for some items from its collections, in line with the brand&#8217;s sustainability strategy that aims to reduce its emissions to zero by 2040.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Integrating sustainable practices into the business model can be an excellent solution nowadays. But what exactly is meant by sustainable business model? Starting from the definition of Sustainable Business Model, this guide will lead you step by step to discover how to integrate sustainability into your company, transforming it from a cost to added value. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[74],"class_list":["post-23423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable business model: definition, canvas, and examples | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Sustainable business model: what it is, how to build it, and which models to use. 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Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.","sameAs":["https:\/\/b-plannow.com"],"url":"https:\/\/b-plannow.com\/en\/author\/nicolazanetti\/"}]}},"_links":{"self":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/23423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/comments?post=23423"}],"version-history":[{"count":1,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/23423\/revisions"}],"predecessor-version":[{"id":23432,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/23423\/revisions\/23432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media\/23430"}],"wp:attachment":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media?parent=23423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/categories?post=23423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/tags?post=23423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}