{"id":22441,"date":"2026-01-26T16:40:45","date_gmt":"2026-01-26T15:40:45","guid":{"rendered":"https:\/\/b-plannow.com\/?p=22441"},"modified":"2026-01-26T16:40:45","modified_gmt":"2026-01-26T15:40:45","slug":"data-monetization-from-data-to-value-models-and-use-cases","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/","title":{"rendered":"Data monetization: from data to value, models and use cases"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-monetization-what-it-is-definition-and-meaning\" >Data monetization what it is: definition and meaning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-monetization-definition-internal-vs-external\" >Data monetization definition: internal vs external<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Why-now-big-data-monetization-and-company-maturity\" >Why now: big data monetization and company maturity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-monetization-business-model\" >Data monetization business model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Direct-models-data-selling-licenses-data-as-a-service-DaaS\" >Direct models: data selling, licenses, data-as-a-service (DaaS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Indirect-models-product-wrapping-and-insight-driven-decisions\" >Indirect models: product wrapping and insight-driven decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Ecosystems-and-partnerships-for-data-exchangesharing\" >Ecosystems and partnerships for data exchange\/sharing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-monetization-the-phases-from-discovery-to-scalability\" >Data monetization, the phases: from discovery to scalability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-identification\" >Data identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-evaluation\" >Data evaluation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Define-the-business-model\" >Define the business model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Manage-data\" >Manage data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Monitor-results\" >Monitor results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-monetization-examples-and-real-cases\" >Data monetization: examples and real cases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Telco-and-mobility-geospatial-datasets-and-smart-cities\" >Telco and mobility: geospatial datasets and smart cities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Cloud-provider-pay-as-you-go-for-datasetanalytics-embedded\" >Cloud provider: pay-as-you-go for dataset\/analytics embedded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#RetailFinance-data-sharing-with-partners-for-new-revenues\" >Retail\/Finance: data sharing with partners for new revenues<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Benefits-risks-and-barriers-to-adoption\" >Benefits, risks and barriers to adoption<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Competitive-advantage-and-new-revenue-lines\" >Competitive advantage and new revenue lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Risks-data-quality-trust-compliance-cannibalization\" >Risks: data quality, trust, compliance, cannibalization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Technologies-and-emerging-trends\" >Technologies and emerging trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#Data-as-product-DaaP-and-MDM-for-support\" >Data as product (DaaP) and MDM for support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/b-plannow.com\/en\/data-monetization-from-data-to-value-models-and-use-cases\/#AI-for-monetization-from-%E2%80%9Craw%E2%80%9D-data-to-contextual-answers\" >AI for monetization: from &#8220;raw&#8221; data to contextual answers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Perhaps you don&#8217;t know it, but with your company or startup you can monetize data collected from customers and processes and create new income streams. This guide dedicated to <strong>data monetization<\/strong> will help you do so.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data-monetization-what-it-is-definition-and-meaning\"><\/span>Data monetization what it is: definition and meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s start from <strong>what data monetization is<\/strong>: the first step to discover how to best exploit this practice, in fact, is to start from its definition.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-monetization-definition-internal-vs-external\"><\/span>Data monetization definition: internal vs external<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The term data monetization refers to the possibility of <strong>transforming customer data into revenue for the company<\/strong>. This possibility can translate into reality in two contexts, one <strong>&#8220;internal&#8221;<\/strong> and one <strong>&#8220;external&#8221;<\/strong>: in the first case this happens through the development of Data Analytics projects, while monetizing data externally means in practical terms selling, exchanging, or sharing data with external subjects to the company.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why-now-big-data-monetization-and-company-maturity\"><\/span>Why now: big data monetization and company maturity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;Internal&#8221; data monetization is a practice already widely spread among companies while the second area is less mature, although the opportunities, even in this second case, are multiple.<\/p>\n<p>In this regard, it&#8217;s good that you know that not only the classic Information Providers can sell, exchange, or share data. On the contrary: companies with even very different core businesses can exploit this possibility to seize new market opportunities.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data-monetization-business-model\"><\/span>Data monetization business model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In concrete terms, data monetization can translate into more than one <a href=\"https:\/\/b-plannow.com\/en\/business-model\/\">business model<\/a>.<\/p>\n<figure id=\"attachment_22444\" aria-describedby=\"caption-attachment-22444\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-22444 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Data-monetization-business-model-1.png\" alt=\"Data monetization business model\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Data-monetization-business-model-1.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Data-monetization-business-model-1-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Data-monetization-business-model-1-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-22444\" class=\"wp-caption-text\">Data monetization business model<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Direct-models-data-selling-licenses-data-as-a-service-DaaS\"><\/span>Direct models: data selling, licenses, data-as-a-service (DaaS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Among <strong>direct data monetization models<\/strong> is included, obviously, the <strong>direct<\/strong> <strong>selling<\/strong> of them. But that&#8217;s not all: it&#8217;s also possible to sell <strong>licenses<\/strong> (that is, authorize the use of data or software).<\/p>\n<p>Another possibility is the so-called <strong>Data-as-a-service (DaaS)<\/strong>, which provides the supply of data and related analyses in on-demand and cloud-based mode and which therefore allows companies to access this information without the need for complex infrastructures or particularly extensive internal data management.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indirect-models-product-wrapping-and-insight-driven-decisions\"><\/span>Indirect models: product wrapping and insight-driven decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Indirect data monetization models<\/strong> use data collected by the company to improve internal efficiency and profitability and thus obtain a competitive advantage.<\/p>\n<p>A concrete example is <strong>product wrapping<\/strong>, which consists of integrating information and analyses into products and services offered to customers, so as to improve their purchasing experience and give life to new revenue streams.<\/p>\n<p>To improve business processes through data monetization, it&#8217;s then possible to adopt <strong>insight-driven decisions<\/strong>, that is, guided by data analysis for the development and innovation of products and services.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ecosystems-and-partnerships-for-data-exchangesharing\"><\/span>Ecosystems and partnerships for data exchange\/sharing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to direct and indirect models, the third way is represented by the <strong>creation of ecosystems<\/strong> and forms of <a href=\"https:\/\/b-plannow.com\/en\/corporate-partnerships-how-to-create-winning-synergies\/\">business partnerships<\/a> for the exchange and sharing of data in order to achieve common goals, such as the creation of new products or services or the improvement of operational efficiency.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data-monetization-the-phases-from-discovery-to-scalability\"><\/span>Data monetization, the phases: from discovery to scalability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The data monetization process consists of multiple <strong>phases<\/strong>. Let&#8217;s discover them together.<\/p>\n<figure id=\"attachment_22452\" aria-describedby=\"caption-attachment-22452\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22452 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/The-stages-of-data-monetization-1.png\" alt=\"The stages of data monetization\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/The-stages-of-data-monetization-1.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/The-stages-of-data-monetization-1-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/The-stages-of-data-monetization-1-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-22452\" class=\"wp-caption-text\">The stages of data monetization<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-identification\"><\/span>Data identification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first phase of the process is the one in which to <strong>identify valuable data<\/strong>, that is, those that \u2013 whether internal or external \u2013 can be used to generate economic benefits based on expectations and needs.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-evaluation\"><\/span>Data evaluation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the second phase, you must <strong>evaluate data quality<\/strong>: in particular, you must take into account their completeness and consistency, without neglecting however the aspect related to security and compliance. You can apply specific techniques to clean, integrate, and protect the data at your disposal.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define-the-business-model\"><\/span>Define the business model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another fundamental step is the one concerning the <strong>definition of the business model<\/strong>, based on the characteristics of the data and the market, between demand, competition, and added value that you can bring. Among the aspects you must define in this phase is <a href=\"https:\/\/b-plannow.com\/en\/how-to-calculate-pricing-practical-guide-to-setting-the-right-price\/\">calculating the selling price<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage-data\"><\/span>Manage data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To <strong>manage data<\/strong> that your startup has access to, you must develop the right skills and technologies, but also use the most appropriate platforms and tools. Remember the words of <strong>Ronald H. Coase<\/strong>:<\/p>\n<blockquote><p>&#8220;Torture the data long enough and they will confess anything.&#8221;<\/p><\/blockquote>\n<p>Among the resources at your disposal, it&#8217;s possible to mention the already cited <strong>cloud computing<\/strong>, but also <strong>machine learning<\/strong> and <strong>APIs<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitor-results\"><\/span>Monitor results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last phase is the one dedicated to monitoring and <strong>measuring results<\/strong>, through the identification of the right <a href=\"https:\/\/b-plannow.com\/en\/marketing-kpis-your-compass-for-a-winning-strategy\/\">marketing KPIs<\/a>, but also based on customer and partner feedback and market analyses.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data-monetization-examples-and-real-cases\"><\/span>Data monetization: examples and real cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the previous paragraph we started to approach the data monetization process in a more practical way. Some <strong>examples and real cases of data monetization<\/strong> can help you understand even more concretely what we&#8217;re talking about.<\/p>\n<figure id=\"attachment_22446\" aria-describedby=\"caption-attachment-22446\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22446 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Examples-and-real-cases-of-data-monetization.png\" alt=\"Examples and real cases of data monetization\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Examples-and-real-cases-of-data-monetization.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Examples-and-real-cases-of-data-monetization-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2026\/01\/Examples-and-real-cases-of-data-monetization-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-22446\" class=\"wp-caption-text\">Examples and real cases of data monetization<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Telco-and-mobility-geospatial-datasets-and-smart-cities\"><\/span>Telco and mobility: geospatial datasets and smart cities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can find various examples of data monetization in the <strong>telco and mobility<\/strong> fields. As for the first case, keep in mind that telecommunications providers have the possibility to access a large amount of data thanks to their networks. Among these stand out <strong>geospatial data<\/strong>, whose analysis allows \u2013 among various opportunities \u2013 to identify areas where there is more demand for services.<\/p>\n<p>As for the mobility sector, instead, a particular mention is deserved by <strong>smart cities<\/strong>, which exploit data to improve the offer of services to citizens, support public policy decisions, and perfect the functioning of internal processes.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cloud-provider-pay-as-you-go-for-datasetanalytics-embedded\"><\/span>Cloud provider: pay-as-you-go for dataset\/analytics embedded<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most interesting innovations in the field of data management is the one concerning the so-called <strong>embedded analytics<\/strong>, which allow companies to make data accessible and usable at any time, in cloud mode, by all business levels. Business intelligence tools are integrated directly within software applications, so as to avoid the need to change platform to access data reports and analytical features.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"RetailFinance-data-sharing-with-partners-for-new-revenues\"><\/span>Retail\/Finance: data sharing with partners for new revenues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data sharing with partner companies allows obtaining new revenues in various areas, among which <strong>Retail and Finance<\/strong> stand out.<\/p>\n<p>In the first case, a retailer who shares data with brands and marketplaces can, for example, better understand customer behavior and offer personalized shopping experiences.<\/p>\n<p>In the second case, data sharing \u2013 among other things \u2013 facilitates the creation of diversified and personalized products and services and also allows improving so-called financial inclusion.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-risks-and-barriers-to-adoption\"><\/span>Benefits, risks and barriers to adoption<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand even better the <strong>opportunities<\/strong> and <strong>risks<\/strong> related to the adoption of data monetization, it&#8217;s appropriate to focus now on the <strong>advantages<\/strong> and <strong>limits<\/strong> of this approach.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive-advantage-and-new-revenue-lines\"><\/span>Competitive advantage and new revenue lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The benefits that data monetization offers to companies are related, first of all, to the <strong>creation of new revenue lines<\/strong>, through direct data selling or their integration into products or services. With it, it&#8217;s possible to <strong>optimize internal processes<\/strong>, enrich the offer and, in this way, ensure a <a href=\"https:\/\/b-plannow.com\/en\/create-a-competitive-advantage-and-stand-out-from-the-competition\/\">competitive advantage<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Risks-data-quality-trust-compliance-cannibalization\"><\/span>Risks: data quality, trust, compliance, cannibalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main limits of data monetization are related, first of all, to <strong>data quality<\/strong> but also (and, in some cases, especially) to <strong>regulatory compliance<\/strong>: companies must comply with stringent regulations regarding personal data protection. Improper use of data, in addition to exposing the company to legal risks, undermines the trust that customers place in it.<\/p>\n<p>Another risk is related to so-called <strong>digital cannibalism<\/strong>: collecting data in a traditional way requires complex and long work and it&#8217;s for this reason that, in the very last years, the practice of creating (and selling) &#8220;artificial&#8221; data created by algorithms, on which other data are then built, has spread.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technologies-and-emerging-trends\"><\/span>Technologies and emerging trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before concluding this guide, it&#8217;s appropriate to take a look at <strong>technologies<\/strong> and <strong>emerging trends<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data-as-product-DaaP-and-MDM-for-support\"><\/span>Data as product (DaaP) and MDM for support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>DaaP<\/strong> (<strong>Data as a Product<\/strong>, <strong>data as product<\/strong>) is a modern approach to data management and analysis in which datasets are considered autonomous products and are created and managed with end users in mind.<\/p>\n<p><strong>Master Data Management<\/strong> (<strong>MDM<\/strong>) is a discipline that has the purpose of providing the company with a single reliable, complete, and coherent version of the most important data at its disposal, eliminating incorrect or redundant data and thus improving operational efficiency.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI-for-monetization-from-%E2%80%9Craw%E2%80%9D-data-to-contextual-answers\"><\/span>AI for monetization: from &#8220;raw&#8221; data to contextual answers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Artificial Intelligence<\/strong> has also found fertile ground in data monetization: in this field, AI can be of great help by transforming raw data into more valuable information and giving the possibility to quickly discover hidden patterns in the large amount of available data.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps you don&#8217;t know it, but with your company or startup you can monetize data collected from customers and processes and create new income streams. This guide dedicated to data monetization will help you do so. &nbsp; Data monetization what it is: definition and meaning Let&#8217;s start from what data monetization is: the first step [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[87,74],"class_list":["post-22441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-digital-marketing-en","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data monetization: business models, phases, and examples | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Data monetization: what it is, definition, phases, and models. 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