{"id":21860,"date":"2025-09-08T11:06:03","date_gmt":"2025-09-08T09:06:03","guid":{"rendered":"https:\/\/b-plannow.com\/?p=21860"},"modified":"2025-09-08T11:06:03","modified_gmt":"2025-09-08T09:06:03","slug":"go-to-market-strategy-how-to-launch-a-product-successfully","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/","title":{"rendered":"Go-to-market strategy: how to launch a product successfully"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#What-is-a-Go-to-Market-Strategy\" >What is a Go-to-Market Strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Definition-and-objectives\" >Definition and objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#What-it-is-for-and-when-to-apply-it\" >What it is for and when to apply it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Why-a-Go-To-Market-strategy-is-important\" >Why a Go To Market strategy is important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#The-advantages-for-companies-and-startups\" >The advantages for companies and startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Differences-from-a-traditional-marketing-strategy\" >Differences from a traditional marketing strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#The-main-types-of-Go-To-Market-Strategy\" >The main types of Go To Market Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Product-driven-strategy\" >Product-driven strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Sales-driven-strategy\" >Sales-driven strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#How-to-create-an-effective-Go-To-Market-Strategy\" >How to create an effective Go To Market Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#1-Analyze-the-market-and-target-audience\" >1. Analyze the market and target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#2-Define-your-value-proposition\" >2. Define your value proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#3-Establish-pricing-and-positioning\" >3. Establish pricing and positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#4-Choose-sales-and-distribution-channels\" >4. Choose sales and distribution channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#5-Plan-your-timing-budget-and-resources\" >5. Plan your timing, budget, and resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#6-Build-a-coherent-marketing-plan\" >6. Build a coherent marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#7-Set-KPIs-and-measurable-goals\" >7. Set KPIs and measurable goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#8-Monitor-results-and-adapt-your-strategy\" >8. Monitor results and adapt your strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Go-to-market-strategy-for-startups-practical-advice\" >Go-to-market strategy for startups: practical advice<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#How-to-test-before-launch\" >How to test before launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Useful-tools-for-GTM-in-the-early-stages\" >Useful tools for GTM in the early stages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Practical-example-of-a-Go-To-Market-strategy\" >Practical example of a Go To Market strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Lessons-from-real-cases\" >Lessons from real cases<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/b-plannow.com\/en\/go-to-market-strategy-how-to-launch-a-product-successfully\/#Why-invest-in-a-Go-to-Market-Strategy\" >Why invest in a Go-to-Market Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you are about to launch your product or service on the market, you absolutely must first develop a <strong>Go To Market <\/strong>Strategy. Do you know what we are talking about? This guide explains step by step how to build an effective and competitive <strong>market entry <\/strong>strategy to reach your target audience. The first step, of course, is to clarify what a Go To Market Strategy is, starting with its definition.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-a-Go-to-Market-Strategy\"><\/span>What is a Go-to-Market Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every time you launch a product or service on the market, you need to develop and follow a strategy. This strategy is called a Go-to-Market Strategy. Let&#8217;s define it better.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definition-and-objectives\"><\/span>Definition and objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Go To Market Strategy, also known by the acronym GTM, is the strategy that startups and companies adopt to launch their products or services on the market and reach their target audience.<\/p>\n<p>Its objective is to highlight the needs and preferences of the customer segment being targeted and to enable the design of offers that can satisfy those needs and desires. To achieve this objective, this strategy involves market research and sales and marketing plans, as well as considerations related to pricing and sales channels.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-it-is-for-and-when-to-apply-it\"><\/span>What it is for and when to apply it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Go To Market Strategy helps to clarify ideas about the market, the positioning of the product or service within it, competitors, and prices.<\/p>\n<p>More specifically, it allows you to understand what works and what doesn&#8217;t, to identify the path to take by optimizing resources and reducing costs, and, last but not least, to increase sales while also improving the customer experience.<\/p>\n<p>There is another aspect to clarify: so far, we have talked about Go To Market Strategy in relation to when you need <strong>to launch a new product or service on the market<\/strong>. However, it is also very useful when you need <strong>to launch an existing product or service in a new market <\/strong>or when you need <strong>to rebrand<\/strong>.<\/p>\n<p>That&#8217;s not all: you should know that this strategy can be applied at any time. When a startup is launched, it is likely that a Go To Market strategy has already been defined, because it is thanks to this strategy that all activities can be organized. However, when a new product or service needs to be introduced (or when expansion into new markets is necessary), it will most likely be necessary to study and adopt another strategy.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-a-Go-To-Market-strategy-is-important\"><\/span>Why a Go To Market strategy is important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the previous lines, we have mentioned several times what a Go To Market strategy is for, but it is necessary to explore the topic in greater depth, clarifying once and for all why it is important to adopt such a strategy when planning <a href=\"https:\/\/b-plannow.com\/en\/better-to-sell-services-or-products-tips-for-a-new-business\/\">to sell goods or services<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-advantages-for-companies-and-startups\"><\/span>The advantages for companies and startups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Below is a list of <strong>the main advantages <\/strong>that a Go To Market strategy can offer companies and startups.<\/p>\n<figure id=\"attachment_21864\" aria-describedby=\"caption-attachment-21864\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21864 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/Benefits-of-a-Go-to-Market-strategy.png\" alt=\"Benefits of a Go to Market strategy\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/Benefits-of-a-Go-to-Market-strategy.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/Benefits-of-a-Go-to-Market-strategy-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/Benefits-of-a-Go-to-Market-strategy-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21864\" class=\"wp-caption-text\">Benefits of a Go to Market strategy<\/figcaption><\/figure>\n<ul>\n<li><strong>Identification of needs <\/strong>and <strong>alignment with the market <\/strong>(a GTM strategy allows you to identify customer needs and desires and ensures that the product or service is better aligned with market demand, thus increasing the likelihood that it will be accepted by the target audience)<\/li>\n<li><strong>Resource optimization<\/strong>, <strong>cost reduction<\/strong>, and <strong>risk mitigation <\/strong>(a well-defined plan allows for better allocation of available resources, anticipation of potential problems, and reduction of risks associated with introducing a product or service to the market)<\/li>\n<li><strong>Brand development <\/strong>and <strong>improved positioning <\/strong>(thanks to the Go To Market strategy, companies and startups can better develop their brand and, by focusing on their distinctive features, are able to achieve more effective market positioning and gain market share by outperforming the competition)<\/li>\n<li><strong>Acceleration of revenues <\/strong>and <strong>increase in sales <\/strong>(launching a product or service on the market after studying a GTM strategy means that it is adopted more quickly and sales targets are achieved sooner and more easily)<\/li>\n<li><strong>Targeted messaging <\/strong>and <strong>improved customer experience <\/strong>(a Go To Market strategy involves creating targeted messages and building a positive customer experience, leading to increased loyalty and generating positive word of mouth).<\/li>\n<li><strong>Strategic learning <\/strong>(a Go To Market strategy is also effective because it allows you to gather feedback from customers and competitors and adapt your approach based on the information collected).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differences-from-a-traditional-marketing-strategy\"><\/span>Differences from a traditional marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is time to clarify the <strong>difference between a Go To Market strategy and a traditional marketing strategy<\/strong>. Or, rather, the differences.<\/p>\n<p>Both affect the success of the product or service and, in practical terms, tend to overlap, but while the GTM strategy describes the process by which the product or service is introduced to the market and into the hands of the end customer, a traditional marketing strategy focuses &#8220;only&#8221; on how the product or service is communicated and perceived.<\/p>\n<p>In practical terms, therefore, the marketing strategy represents a sort of subset of the Go To Market strategy, focused on creating demand through communication and branding. To put it another way, the marketing strategy focuses on &#8220;who&#8221; and &#8220;why&#8221; wants the product or service, while the GTM strategy focuses on &#8220;where&#8221; and &#8220;how&#8221; it will be sold and distributed.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-main-types-of-Go-To-Market-Strategy\"><\/span>The main types of Go To Market Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So far, we have talked about Go To Market strategy, but you should know that there are <strong>different types<\/strong>. There are two main types: <strong>product-driven GTM strategy <\/strong>and <strong>sales-driven GTM<\/strong> strategy.<\/p>\n<figure id=\"attachment_21862\" aria-describedby=\"caption-attachment-21862\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21862 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/The-main-types-of-Go-To-Market-Strategy.png\" alt=\"The main types of Go To Market Strategy\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/The-main-types-of-Go-To-Market-Strategy.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/The-main-types-of-Go-To-Market-Strategy-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/The-main-types-of-Go-To-Market-Strategy-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21862\" class=\"wp-caption-text\">The main types of Go To Market Strategy<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product-driven-strategy\"><\/span>Product-driven strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The product-driven strategy is based on the assumption that the product (or service) has the ability to sell itself and induce the customer to buy it. An example of this type of strategy is when a company offers &#8220;basic&#8221; products for free and then offers upgraded versions for purchase.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales-driven-strategy\"><\/span>Sales-driven strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The sales-driven strategy, on the other hand, is based on someone&#8217;s ability to sell the product or service through demonstrations and marketing campaigns aimed at highlighting the benefits it offers to those who purchase it.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-create-an-effective-Go-To-Market-Strategy\"><\/span>How to create an effective Go To Market Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here we go: you are about to discover <strong>how you can create an <\/strong>effective <strong>Go To Market Strategy in 8 simple steps<\/strong>.<\/p>\n<figure id=\"attachment_21866\" aria-describedby=\"caption-attachment-21866\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21866 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/How-to-create-an-effective-Go-To-Market-Strategy.png\" alt=\"How to create an effective Go To Market Strategy\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/How-to-create-an-effective-Go-To-Market-Strategy.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/How-to-create-an-effective-Go-To-Market-Strategy-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/09\/How-to-create-an-effective-Go-To-Market-Strategy-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21866\" class=\"wp-caption-text\">How to create an effective Go To Market Strategy<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Analyze-the-market-and-target-audience\"><\/span>1. Analyze the market and target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step you need to take to define your Go To Market strategy is to perform <a href=\"https:\/\/b-plannow.com\/en\/market-analysis-what-it-is-what-it-is-for-and-how-to-do-it\/\">a market analysis<\/a> to identify trends, opportunities, and challenges, as well as the positioning of your startup.<\/p>\n<p>Your research should also focus on <strong>your target audience<\/strong>: a valuable tool at your disposal in this regard is <a href=\"https:\/\/b-plannow.com\/en\/buyer-persona-who-is-what-it-is-and-why-it-is-important-to-define\/\">buyer personas<\/a>, i.e., archetypes of your customers. The first questions you need to ask yourself are: what are the demographics of these people? What are their interests and values? What needs and desires can I fulfill for them?<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Define-your-value-proposition\"><\/span>2. Define your value proposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next step is to define your <a href=\"https:\/\/b-plannow.com\/en\/finding-value-propositions-with-the-value-proposition-canvas\/\">value proposition<\/a>, which is a brief statement that allows you to communicate why your customers should choose your product or service over those of your competitors.<\/p>\n<p>To define your <strong>value proposition<\/strong>, you must first <a href=\"https:\/\/b-plannow.com\/en\/competitive-analysis-what-it-is-how-to-do-it-and-why\/\">analyze the competition<\/a> to understand who is already selling something similar to your product or service and what their sales strategy is.<\/p>\n<p>Then, focus on your product or service to understand what makes it better than others. Start with your target audience and find out what you can offer that is unique compared to your competitors.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Establish-pricing-and-positioning\"><\/span>3. Establish pricing and positioning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the third step, you need to think about <a href=\"https:\/\/b-plannow.com\/en\/how-to-calculate-pricing-practical-guide-to-setting-the-right-price\/\"><strong>how to calculate the selling price<\/strong><\/a>. To establish the <strong>pricing <\/strong>(and positioning of your product or service), you need to consider the production costs and how much customers are willing to spend to purchase your product or service, also based on the prices charged by competing companies.<\/p>\n<p>Remember that the price set at the time of the product or service launch can be changed at a later date.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Choose-sales-and-distribution-channels\"><\/span>4. Choose sales and distribution channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have now reached point 4 of our guide on how to create an effective Go To Market strategy, which is where <strong>sales and distribution channels<\/strong> come into play. The question that everything must revolve around is: what is the best way to reach your target customers and make yourself visible to them? Evaluate different sales and distribution methods if you want to increase your chances of success.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Plan-your-timing-budget-and-resources\"><\/span>5. Plan your timing, budget, and resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pl<strong>anning time, budget, and resources <\/strong>is another fundamental step that you must not ignore if you want to create a truly winning Go To Market Strategy. Only in this way can you understand how much money you have and what you need to effectively promote your product or service.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Build-a-coherent-marketing-plan\"><\/span>6. Build a coherent marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember the difference between a Go To Market strategy and a marketing strategy? The sixth step is about defining a <a href=\"https:\/\/b-plannow.com\/en\/marketing-plan\/\">marketing plan<\/a>, which should be as detailed as possible and contain your key message (your unique value proposition) and the marketing channels you have chosen to promote your product or service.<\/p>\n<p>Don&#8217;t forget to establish who will be responsible for your marketing strategy, so that everyone involved is accountable and nothing is left to chance.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Set-KPIs-and-measurable-goals\"><\/span>7. Set KPIs and measurable goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Measuring performance is essential: to do this, you need to <strong>set clear <\/strong>(in line with your startup&#8217;s goals) and <strong>measurable objectives <\/strong>and set <strong>precise <\/strong><a href=\"https:\/\/b-plannow.com\/en\/marketing-kpis-your-compass-for-a-winning-strategy\/\"><strong>marketing KPIs<\/strong><\/a>, such as customer acquisition cost, conversion rate, and retention rate.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Monitor-results-and-adapt-your-strategy\"><\/span>8. Monitor results and adapt your strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting measurable goals and precise KPIs allows you to <strong>monitor the results <\/strong>of your Go To Market strategy, understand what is not working, and <strong>make the <\/strong>most appropriate <strong>changes <\/strong>based on clear and unambiguous data and numbers.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Go-to-market-strategy-for-startups-practical-advice\"><\/span>Go-to-market strategy for startups: practical advice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below you will find some <strong>practical tips <\/strong>for building a winning Go To Market strategy for your startup.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-to-test-before-launch\"><\/span>How to test before launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before launching on the market, you can <a href=\"https:\/\/b-plannow.com\/en\/product-test-how-to-prepare-for-the-launch\/\"><strong>test your product<\/strong><\/a> and offer it to a sample group of target consumers so that they can use it and evaluate its qualities.<\/p>\n<p>This analysis phase allows you to investigate various aspects, from price to more &#8220;emotional&#8221; factors (such as the alignment of the product with the values of target customers), and enables you to collect quantitative and qualitative data on the basis of which you can then modify the entire strategic approach or just certain components of the product.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Useful-tools-for-GTM-in-the-early-stages\"><\/span>Useful tools for GTM in the early stages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the early stages of a Go To Market strategy, you can use some useful <strong>competitive analysis tools for social media<\/strong>, such as Sprout Social, and <strong>for SEO<\/strong>, such as SEMRush. You should also know that there are <strong>competitive analysis tools based on Artificial Intelligence<\/strong>, such as Kompyte and Crayon.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Practical-example-of-a-Go-To-Market-strategy\"><\/span>Practical example of a Go To Market strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We are about to tell you a story that will help you understand that even the most prestigious brands need to develop a Go To Market strategy. This story, which is a practical example of the application of a Go To Market Strategy, is about <strong>Starbucks <\/strong>and how, in 1999, it managed to expand into China.<\/p>\n<p>At the time, many within the company feared it would be a flop, since coffee was not as popular in China as tea. The Starbucks team spent several months studying the characteristics of the new customer base and the internal differences between the various regions of China.<\/p>\n<p>In the end, the brand decided to open its first stores in metropolitan areas with the highest concentration of tourists, so that those who were already familiar with the brand could promote it in the new market. Not only that, but Starbucks also modified its menu, adding several tea-based products.<\/p>\n<p>Thanks to a precise and effective Go To Market strategy, Starbucks&#8217; launch in China proved to be an absolute success.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lessons-from-real-cases\"><\/span>Lessons from real cases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What do real-life Go To Market Strategy cases (such as the Starbucks case mentioned above) teach us? Two things: the first is that even big brands need to develop a well-calibrated strategy to enter unexplored markets or launch new products or services. The second is that, as already pointed out (and as just mentioned), a Go To Market strategy should be studied not only when launching a new product or service in a market, but also when planning to expand into other markets, different from those already &#8220;covered&#8221; previously.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-invest-in-a-Go-to-Market-Strategy\"><\/span>Why invest in a Go-to-Market Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have come to the end of this guide and, given the advantages, it should now be clear to you <strong>why you should invest in a Go To Market Strategy<\/strong>. If not, a famous quote by <strong>Dwight D. Eisenhower <\/strong>may clarify your ideas:<\/p>\n<blockquote><p>&#8220;<em>In preparing for battle, I have always found that plans are useless, but planning is indispensable<\/em>.&#8221;<\/p><\/blockquote>\n<p>In our case, planning through a Go To Market Strategy is &#8220;essential&#8221; to better understand the needs and desires of target customers and offer them what they want most, optimizing available resources and reducing costs and risks.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>If you are about to launch your product or service on the market, you absolutely must first develop a Go To Market Strategy. Do you know what we are talking about? This guide explains step by step how to build an effective and competitive market entry strategy to reach your target audience. The first step, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[74],"class_list":["post-21860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go-to-market strategy: meaning, advantages, and how to apply it | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Find out what a Go To Market Strategy is, why it is useful, and how to build one to launch a product or service effectively and competitively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Zanetti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","caption":"Nicola Zanetti"},"description":"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. 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