{"id":21602,"date":"2025-06-23T09:17:28","date_gmt":"2025-06-23T07:17:28","guid":{"rendered":"https:\/\/b-plannow.com\/?p=21602"},"modified":"2025-06-23T09:17:28","modified_gmt":"2025-06-23T07:17:28","slug":"chatbot-the-future-of-automation-for-service-and-sales","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/","title":{"rendered":"Chatbot: the future of automation for service and sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Chatbot-definition\" >Chatbot: definition<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Evolution-of-chatbots-over-time\" >Evolution of chatbots over time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#How-chatbots-work\" >How chatbots work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Differences-between-rule-based-and-AI-powered-chatbots\" >Differences between rule-based and AI-powered chatbots<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Benefits-of-chatbots-for-businesses\" >Benefits of chatbots for businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Customer-service-automation\" >Customer service automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Reduced-response-time-and-247-availability\" >Reduced response time and 24\/7 availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Improving-the-customer-experience\" >Improving the customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Personalized-and-immediate-interactions\" >Personalized and immediate interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Guide-the-user-through-complex-processes\" >Guide the user through complex processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Increased-conversions\" >Increased conversions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Chatbots-and-Startups-a-winning-combination\" >Chatbots and Startups: a winning combination<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Operational-efficiency-low-cost-without-sacrificing-quality\" >Operational efficiency: low cost without sacrificing quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Scalability\" >Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Innovation-and-Brand-Image\" >Innovation and Brand Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Examples-of-successful-implementation\" >Examples of successful implementation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Chatbots-in-e-Commerce\" >Chatbots in e-Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Understanding-Natural-Language\" >Understanding Natural Language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Integration-with-existing-systems\" >Integration with existing systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Chatbot-privacy-and-security\" >Chatbot: privacy and security<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Secure-management-of-sensitive-data-and-compliance-with-privacy-regulations\" >Secure management of sensitive data and compliance with privacy regulations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Future-of-chatbots-in-marketing-and-customer-service\" >Future of chatbots in marketing and customer service<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Evolution-toward-advanced-virtual-assistants\" >Evolution toward advanced virtual assistants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/b-plannow.com\/en\/chatbot-the-future-of-automation-for-service-and-sales\/#Integration-with-other-emerging-technologies-such-as-augmented-and-virtual-reality\" >Integration with other emerging technologies, such as augmented and virtual reality<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Using <strong>chatbots <\/strong>can improve the customer experience and increase your startup&#8217;s conversions. In fact, tools of this type automate customer service and all sales interactions, allowing you to respond more quickly to consumer questions. Let&#8217;s get to know them better.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbot-definition\"><\/span>Chatbot: definition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first person to talk about chatbots, or <strong>chatterbots<\/strong>, was in 1994 computer scientist <strong>Michael Mauldin<\/strong>, inventor of the Chatbot Verbot and one of the first search engines in Web history, Lycos.<\/p>\n<p>To trace the meaning of chatbot and understand what exactly it is, however, it is necessary to break down the word, which comes from the union of the two English terms <strong>chat <\/strong>(<strong>conversation<\/strong>) and <strong>bot (robot<\/strong>). A chatbot, in fact, is a particular type of software capable of simulating a human conversation with a user in natural language through writing or voice.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evolution-of-chatbots-over-time\"><\/span>Evolution of chatbots over time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In practical terms, although it can take many forms, the chatbot generally presents itself as a <strong>virtual assistant <\/strong>capable of responding appropriately, in the context of a realistic interaction characterized by natural language, to the various questions posed by users, offering them accurate, relevant, personalized and, above all, fast information.<\/p>\n<p>Over the years, software of this kind has found multiple application possibilities, and more and more companies have decided to adopt them in their customer interaction processes. In more recent times, the development of <strong>Artificial Intelligence <\/strong>has helped redefine the very concept of chatbots, in essence and in form.<\/p>\n<p>We will elaborate more on this in the next few lines.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-chatbots-work\"><\/span>How chatbots work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nowadays, in light of the aforementioned development of Artificial Intelligence, it is possible to distinguish between <strong>two types of chatbots<\/strong>, which differ from each other in the <strong>way they operate<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differences-between-rule-based-and-AI-powered-chatbots\"><\/span>Differences between rule-based and AI-powered chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_21603\" aria-describedby=\"caption-attachment-21603\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21603 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Differences-between-chatbots.png\" alt=\"Differences between chatbots\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Differences-between-chatbots.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Differences-between-chatbots-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Differences-between-chatbots-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21603\" class=\"wp-caption-text\">Differences between chatbots<\/figcaption><\/figure>\n<p>In more traditional and &#8220;simple&#8221; systems, chatbots operate according to a <strong>set of predefined rules <\/strong>and a <strong>programmed pattern<\/strong>, through which they are able to recognize specific keywords or phrases used by users and answer their questions, as if they were search engines.<\/p>\n<p>More advanced AI-based chatbot systems, on the other hand, recognize users&#8217; requests by analyzing <strong>natural language <\/strong>in order to understand the context and their intentions, and provide responses through <strong>predictive learning <\/strong>from previous interactions.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-of-chatbots-for-businesses\"><\/span>Benefits of chatbots for businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is now time to understand why and how to use chatbots, exploring, one by one, the main <strong>benefits <\/strong>they can offer companies.<\/p>\n<figure id=\"attachment_21605\" aria-describedby=\"caption-attachment-21605\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21605 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Benefits-of-chatbots-for-businesses.png\" alt=\"Benefits of chatbots for businesses\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Benefits-of-chatbots-for-businesses.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Benefits-of-chatbots-for-businesses-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/Benefits-of-chatbots-for-businesses-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21605\" class=\"wp-caption-text\">Benefits of chatbots for businesses<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer-service-automation\"><\/span>Customer service automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From a <a href=\"https:\/\/b-plannow.com\/en\/customer-centricity-what-it-is-and-how-to-adopt-a-customer-centric-model\/\">Customer Centricity <\/a>perspective, the use of enterprise chatbots enables the <strong>automation of repetitive actions <\/strong>in customer service.<\/p>\n<p>You have probably realized that most users ask the same questions. With software of this type there is no need to answer each one manually, with the immediate benefit of reducing the workload of the employee in charge of this task. The benefits, however, are also others.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reduced-response-time-and-247-availability\"><\/span>Reduced response time and 24\/7 availability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots are present 24\/7 to answer questions from an unlimited number of users. In this way, they <strong>make<\/strong> it possible <strong>to minimize the wait for a human operator to respond<\/strong>.<\/p>\n<p>In this regard, however, it is important for you to reflect on one aspect, best summarized by this sentence from <strong>Matt Schlicht<\/strong>:<\/p>\n<blockquote><p><em>&#8220;A good chatbot should be like a good waiter: always there when you need it, but never too intrusive.&#8221;<\/em><\/p><\/blockquote>\n<p><em>\u00a0<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improving-the-customer-experience\"><\/span>Improving the customer experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots are able to answer specific user questions with accurate and relevant information. This can optimize the <a href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/\">customer relationship<\/a> and <strong>improve the customer experience<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized-and-immediate-interactions\"><\/span>Personalized and immediate interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It will not surprise you to learn that the more attention a customer receives, the more willing they will be to buy (and return to buy) the company&#8217;s products or services. The ability to collect and analyze behavioral data and <strong>offer personalized and immediate interactions <\/strong>based on the specific needs of the audience is therefore a great opportunity.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guide-the-user-through-complex-processes\"><\/span>Guide the user through complex processes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots, as already extensively emphasized, optimize interactions between company and customer and in this way make even the most complex processes simpler: thanks to these tools, in fact, it is possible to <strong>guide the user on his or her path to purchase<\/strong>, eliminating any possible slowdown or interruption.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased-conversions\"><\/span>Increased conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the benefits just mentioned are realized in the most concrete and obvious benefit: <strong>increased conversions<\/strong>. This is also made possible by the fact that, through chatbots, it is possible (in an automated way) to <strong>recommend the purchase of products or services <\/strong>based on previous conversations and <strong>to let users know about <\/strong>active <strong>promotions and offers <\/strong>that they might find interesting.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbots-and-Startups-a-winning-combination\"><\/span>Chatbots and Startups: a winning combination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The one between chatbots and <strong>startups <\/strong>is a winning combination, and the tangible benefits that this particular type of companies can achieve by integrating such software into their strategy are proof of this. Let&#8217;s proceed in order.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Operational-efficiency-low-cost-without-sacrificing-quality\"><\/span>Operational efficiency: low cost without sacrificing quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots are nowadays increasingly sophisticated tools, capable of automating repetitive tasks and processes with minimal margin for error when compared to human activity. This also translates into obvious savings in terms of less manpower to hire.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalability\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots are tools that can handle a very large number of interactions simultaneously. Managing the same number of operations with human staff would be, for a startup, much more expensive and difficult.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Innovation-and-Brand-Image\"><\/span>Innovation and Brand Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The decision to adopt chatbots can also prove successful for a startup because it signals <strong>innovation <\/strong>and <strong>adaptability <\/strong>on the part of the company, which in this way can increase its competitiveness in the market and benefit in terms of <strong>Brand Image<\/strong>, nationally and internationally.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Examples-of-successful-implementation\"><\/span>Examples of successful implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have already said it: chatbots can be used in a great many ways, in even very different areas and for a wide variety of purposes, as evidenced by the <strong>successful practical examples <\/strong>we are about to mention.<\/p>\n<p>Erica, <strong>Bank of America<\/strong>&#8216;s intelligent chatbot, is designed to provide the bank&#8217;s customers with a tailored financial guide capable of assisting them in every step, from managing bank accounts to monitoring expenses and paying bills.<\/p>\n<p><strong>Marriott<\/strong>, a well-known company in the hotel industry, uses chatbots as virtual concierges. With this technology, guests can request hotel services more conveniently (using simple text messages) and hotels can speed up the delivery of those services.<\/p>\n<p>Mya, <strong>L&#8217;Oreal<\/strong>&#8216;s AI assistant, on the other hand, has the express purpose of streamlining new employee recruitment processes. It is capable of efficiently handling large numbers of applications, allowing recruiters and hiring managers to focus their attentions and efforts on interviewing and closing deals.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbots-in-e-Commerce\"><\/span>Chatbots in e-Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chatbots prove particularly useful for <strong>e-Commerce sites<\/strong>: software of this type, in fact, as already pointed out, can guide the user&#8217;s journey with timely and targeted information, improve the user&#8217;s shopping experience by collecting feedback and data on user behavior, and finally, increase the chances of increasing sales, including through up-sellng and cross-selling strategies.<\/p>\n<p>If you need <a href=\"https:\/\/b-plannow.com\/en\/e-commerce-consultancy\/\">e-Commerce advice<\/a>, please do not hesitate to contact us. For now, it&#8217;s helpful for you to know that among the information chatbots can provide to users in an automated, real-time manner are details on shipping methods and payment options, as well as how to fill out payment forms, order confirmation notifications, and delivery status updates.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding-Natural-Language\"><\/span>Understanding Natural Language<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order for a chatbot to be truly effective, it is essential that it be designed so that it can accurately understand the requests made by users and offer accurate, relevant and complete answers using language that is as natural as possible.<\/p>\n<p>The <strong>natural language processing process of chatbots <\/strong>consists of several steps, ranging from Tokenization (i.e., breaking down language into tokens, i.e., words, spaces, punctuation, etc.) to lexical and morphological analysis. Crucial, of course, is testing the chatbots and refining their use so as to standardize and refine the dialogue experience for users.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integration-with-existing-systems\"><\/span>Integration with existing systems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main challenges you will face if you decide to implement chatbots in your startup&#8217;s marketing strategy lies in the need to <strong>integrate <\/strong>(including from a technical standpoint) these particular types of software <strong>with your existing IT infrastructure<\/strong>.<\/p>\n<p>Nowadays, technology has made great strides, perfecting and facilitating the execution of multiple complex operations simultaneously, in part through the use of <a href=\"https:\/\/b-plannow.com\/en\/using-a-crm-management-system-for-customer-data-the-complete-guide\/\">CRM-type management <\/a>software, which incorporates all customer relationships (potential and actual) throughout the entire sales cycle into a single environment.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbot-privacy-and-security\"><\/span>Chatbot: privacy and security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another challenge is related to privacy and security. Do not underestimate this aspect and read the next lines carefully.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Secure-management-of-sensitive-data-and-compliance-with-privacy-regulations\"><\/span>Secure management of sensitive data and compliance with privacy regulations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots, because of their conversational nature, have the potential to collect an enormous amount of personal data, including text, voice, device information, or user location.<\/p>\n<p>For this reason, it is essential to pay special attention to the<strong> management of sensitive data<\/strong>, which must be 100% secure, and to <strong>compliance with regulations dedicated to privacy<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future-of-chatbots-in-marketing-and-customer-service\"><\/span>Future of chatbots in marketing and customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As has already been widely pointed out, chatbots have become absolutely central tools in companies&#8217; marketing and customer service management. And they will be increasingly so.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evolution-toward-advanced-virtual-assistants\"><\/span>Evolution toward advanced virtual assistants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chatbots have long been able to automate the simplest tasks, such as answering users&#8217; most frequently asked questions or providing them with information about products and services, thus giving them the ability to free up some employees&#8217; time to enable them to do more complex and more valuable work.<\/p>\n<p>The evolution toward <strong>chatbots as advanced virtual assistants <\/strong>is already underway: the challenge here is to focus on the aspects that generate the most frustration in users, such as unsatisfactory interactions with brands and negative experiences that affect consumer choices.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration-with-other-emerging-technologies-such-as-augmented-and-virtual-reality\"><\/span>Integration with other emerging technologies, such as augmented and virtual reality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There&#8217;s one last piece of advice for you: if you want to harness the full incredible potential of chatbots, you need to integrate them as well as possible with both existing technologies (from social networks to messaging apps) and emerging ones (such as <strong>augmented and virtual reality<\/strong>), so that you can always offer your customers the right answer at the right time, in every situation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Using chatbots can improve the customer experience and increase your startup&#8217;s conversions. In fact, tools of this type automate customer service and all sales interactions, allowing you to respond more quickly to consumer questions. Let&#8217;s get to know them better. &nbsp; Chatbot: definition The first person to talk about chatbots, or chatterbots, was in 1994 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[87,84],"class_list":["post-21602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-digital-marketing-en","tag-monitoring-and-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbot: what it is, how it works and why it is indispensable | BPlan-Now<\/title>\n<meta name=\"description\" content=\"From automated messages to 24\/7 support, chatbots enable improved customer service and increased sales. 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