{"id":21562,"date":"2025-06-16T10:35:31","date_gmt":"2025-06-16T08:35:31","guid":{"rendered":"https:\/\/b-plannow.com\/?p=21562"},"modified":"2025-06-16T10:35:31","modified_gmt":"2025-06-16T08:35:31","slug":"aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/","title":{"rendered":"AIDA model: what it is and how to apply it to increase conversions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#AIDA-model-origins-and-applications-in-the-modern-context\" >AIDA model: origins and applications in the modern context<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Attention\" >Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Interest\" >Interest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Desire\" >Desire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Action\" >Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#The-New-AITDA-Model-introduction-of-the-Trust\" >The New AITDA Model: introduction of the Trust<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#The-crucial-role-of-Trust-in-consumer-decision-making\" >The crucial role of Trust in consumer decision making<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#AITDA-model-strategies-and-practical-examples\" >AITDA model: strategies and practical examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Strategies-to-instill-Confidence-testimonials-reviews-and-transparency\" >Strategies to instill Confidence: testimonials, reviews and transparency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Examples-of-effective-communication\" >Examples of effective communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#AIDA-model-vs-AITDA-model-in-startups\" >AIDA model vs. AITDA model in startups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Challenges-for-Startups\" >Challenges for Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/aida-model-what-it-is-and-how-to-apply-it-to-increase-conversions\/#Include-Consumer-Confidence-as-one-of-the-key-variables\" >Include Consumer Confidence as one of the key variables<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>If I tell you AIDA, do you know what we are talking about? No, the famous opera in four acts by Giuseppe Verdi has nothing to do with it. In this guide we talk about the <strong>AIDA <\/strong>model, that is, that particular marketing model, which, by harnessing the power of persuasive communication, can help you increase the conversions of your startup. If you do not want to miss this opportunity, sit back and read the next few lines carefully.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AIDA-model-origins-and-applications-in-the-modern-context\"><\/span>AIDA model: origins and applications in the modern context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in finding out what the AIDA model is, of course, is to trace its origins and then proceed to the present day to learn about its possible applications in today&#8217;s context.<\/p>\n<p>The first person to theorize the AIDA model, also known as the <strong>AIDA<\/strong> <strong>formula <\/strong>or the <strong>AIDA principle<\/strong>, was back in 1898 <strong>Elias St. Elmo Lewis<\/strong>, one of America&#8217;s earliest and most prominent advocates of the importance of advertising and a member of the Advertising Hall of Fame.<\/p>\n<p>AIDA stands for &#8220;<strong>Attention, Interest, Desire, and Action<\/strong>,&#8221; and this formula originally stood for how advertising communications can succeed in engaging consumers and based on what criteria they distinguish different brands before coming to make the final purchase decision.<\/p>\n<p>Although it was created in the late 1800s, the AIDA model (which has been subject to criticism, modification, and additions over time) is still successfully applied today in digital marketing, an area in which it is particularly difficult to get the attention of consumers, who are now constantly receiving messages from all directions.<\/p>\n<p>So you, too, can successfully take advantage of the AIDA formula, which consists of four basic steps. You are about to learn about them in detail in the next few lines but, first, it is important that you take a few seconds to reflect on a phrase that has become famous uttered by <strong>Philip Kotler<\/strong>:<\/p>\n<blockquote><p><em>&#8220;Purchasing decisions are the result of a transformed state of mind.&#8221;<\/em><\/p><\/blockquote>\n<p>Done? You are ready, then, to discover the four basic steps of the AIDA model.<\/p>\n<figure id=\"attachment_21565\" aria-describedby=\"caption-attachment-21565\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21565 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AIDA-Model.png\" alt=\"The AIDA Model\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AIDA-Model.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AIDA-Model-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AIDA-Model-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21565\" class=\"wp-caption-text\">The AIDA Model<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attention\"><\/span>Attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To be effective, an advertising communication must first capture the <strong>attention <\/strong>of its <a href=\"https:\/\/b-plannow.com\/en\/identifying-your-target-audience-methods-and-examples\/\">target audience <\/a>by offering something original compared to competitors.<\/p>\n<p>Fundamental, of course, is to know your target audience well: analysis of the keywords used by your target can be very helpful in this regard. Keep in mind, then, that the means through which to capture the audience&#8217;s attention are varied: you could use images or (better yet) high-impact videos or catchphrases.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interest\"><\/span>Interest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have captured the attention of your target audience, you need to keep it alive and turn it into a genuine <strong>interest <\/strong>in a specific offer. <a href=\"https:\/\/b-plannow.com\/en\/storytelling-how-to-do-it-and-how-it-can-improve-your-business\/\">Storytelling <\/a>can help you achieve your goal, which, in more concrete terms, is to be able to get your potential customer to perceive the urgency of the problem facing them and the need to find a permanent solution to it.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desire\"><\/span>Desire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The third step in the AIDA model is that of<strong> desire<\/strong>. In this step you need to make the consumer understand that the proposed product or service is the ideal solution to their problem. To succeed in accomplishing this mission, you can use testimonials and reviews, so as to highlight well the benefits you are able to offer.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Action\"><\/span>Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The highlight is the moment of <strong>action<\/strong>, which can be either the actual purchase of the product or service offered or a more &#8220;simple&#8221; request for information or a click on a Call-to-Action. Whatever the action requested, the CTA must be direct and persuasive, and the process leading to the completion of the action must proceed smoothly or slow down.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-New-AITDA-Model-introduction-of-the-Trust\"><\/span>The New AITDA Model: introduction of the Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As noted above, the AIDA model has undergone corrections and additions over the years. One in particular emphasizes the fundamental role that the customer plays today in the strategies of companies, which are increasingly oriented toward adopting models centered on <a href=\"https:\/\/b-plannow.com\/en\/customer-centricity-what-it-is-and-how-to-adopt-a-customer-centric-model\/\">customer centricity<\/a>, but also (and above all) the importance of <strong>trust <\/strong>in the consumer decision-making process that leads to the final purchase of a product or service.<\/p>\n<figure id=\"attachment_21563\" aria-describedby=\"caption-attachment-21563\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-21563 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AITDA-Model.png\" alt=\"The AITDA Model\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AITDA-Model.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AITDA-Model-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/06\/The-AITDA-Model-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21563\" class=\"wp-caption-text\">The AITDA Model<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-crucial-role-of-Trust-in-consumer-decision-making\"><\/span>The crucial role of Trust in consumer decision making<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The traditional AIDA model, according to critics, underestimates certain aspects and, in particular, the fact that the consumer must be satisfied with the product or service he or she buys, because only in this way can a fiduciary relationship be established between him or her and the company and lay the foundation for further purchases in the future.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AITDA-model-strategies-and-practical-examples\"><\/span>AITDA model: strategies and practical examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To effectively adopt the AIDA model and its integrated version <strong>AITDA<\/strong>, you need to know that, in practical application, the different phases tend to overlap and merge with each other.<\/p>\n<p>There is another aspect, then, that you need to consider: these models describe theoretical purchasing paths that are successfully completed, but hiccups may occur in the process that force the consumer (and, consequently, the company) to take different directions.<\/p>\n<p>Let us now see, in more concrete terms, what are the <strong>best strategies to instill confidence in consumers<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategies-to-instill-Confidence-testimonials-reviews-and-transparency\"><\/span>Strategies to instill Confidence: testimonials, reviews and transparency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As noted earlier, <strong>testimonials <\/strong>and <strong>reviews <\/strong>can be of great help in enticing consumers to proceed with a purchase. Social proof, after all, is an absolutely central concept in today&#8217;s marketing: you will not be surprised to learn that people tend to accept and consider behaviors shared by a large number of people as more worthy of approval.<\/p>\n<p>Aiming for complete <strong>transparency <\/strong>is another great way to instill trust and improve the <a href=\"https:\/\/b-plannow.com\/en\/why-build-customer-loyalty-to-ensure-the-growth-of-your-business\/\">customer loyalty <\/a>process. Being transparent means communicating your brand and brand identity authentically, clearly, and humbly so that consumers can understand your soul in just a few clicks and begin to trust you.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Examples-of-effective-communication\"><\/span>Examples of effective communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Among the examples of effective communication regarding the above, a special mention goes to <strong>Iliad<\/strong>, which uses several channels, including social networks, to communicate its offerings to the public.<\/p>\n<p>The copy used is minimal, clear and simple, all focused on the features that make the offer special.<\/p>\n<p>Iliad&#8217;s chosen way of attracting attention is precisely the massive advertising campaign, on social media and beyond.<\/p>\n<p>Interest is generated by the advantageous terms of the offer, while desire and trust are instilled with the phrase &#8220;Forever, for real,&#8221; which summarizes the company&#8217;s mission in a market, that of telephone operators, of which consumers generally tend to be wary.<\/p>\n<p>Having reached this point, then, all that consumers have to do is click on the image shown by Iliad to land on the site (where the offer is again proposed along with the registration procedures) and complete the purchase.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AIDA-model-vs-AITDA-model-in-startups\"><\/span>AIDA model vs. AITDA model in startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This guide dedicated to the AIDA model can only conclude with a deeper look at the world of <strong>startups<\/strong>, which, as is often the case, also face some particular challenges.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenges-for-Startups\"><\/span>Challenges for Startups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To acquire new customers, a startup must <strong>identify and reach the right target audience<\/strong>. In practical terms, the &#8220;secret&#8221; is to <strong>find out how customers find you and why they buy from you<\/strong>, so that you can optimize this process and extend it to other consumers.<\/p>\n<p>Even today, many startuppers (and many entrepreneurs in general) consider new customer acquisition a matter of luck. In reality, it is a highly <strong>plannable <\/strong>and <strong>predictable <\/strong>process, based on market research, <a href=\"https:\/\/b-plannow.com\/en\/buyer-persona-who-is-what-it-is-and-why-it-is-important-to-define\/\">buyer personas <\/a>and possible touch points with customers.<\/p>\n<p>This is where the AIDA model comes in, which describes precisely how, by going through the four stages Attention, Interest, Desire and Action, an unaware consumer becomes a potential customer.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include-Consumer-Confidence-as-one-of-the-key-variables\"><\/span>Include Consumer Confidence as one of the key variables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nowadays, however, as mentioned, it is necessary to include another parameter within the AIDA model, which is that of trust in the product or service or, more generally, in the brand.<\/p>\n<p>Indeed, it is at this stage that the real turning point lies, enabling the consumer to take the decisive step toward purchase and thus ensure not only conversion, but also a lasting relationship over time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>If I tell you AIDA, do you know what we are talking about? No, the famous opera in four acts by Giuseppe Verdi has nothing to do with it. In this guide we talk about the AIDA model, that is, that particular marketing model, which, by harnessing the power of persuasive communication, can help you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[74,70],"class_list":["post-21562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-strategy","tag-useful-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AIDA model: what it is, how it works and practical examples | B-PlanNow<\/title>\n<meta name=\"description\" content=\"The AIDA model is the foundation of persuasive communication. 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