{"id":20182,"date":"2025-02-10T10:41:11","date_gmt":"2025-02-10T09:41:11","guid":{"rendered":"https:\/\/b-plannow.com\/?p=20182"},"modified":"2025-03-03T10:42:03","modified_gmt":"2025-03-03T09:42:03","slug":"flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/","title":{"rendered":"Flywheel Model: what it is and how it can increase your startup&#8217;s revenue"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#What-is-Flywheel-Marketing-and-how-it-works\" >What is Flywheel Marketing and how it works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#From-the-Funnel-to-the-Flywheel-why-its-a-revolution-in-marketing\" >From the Funnel to the Flywheel: why it&#8217;s a revolution in marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#How-the-Flywheel-Model-can-grow-your-startup\" >How the Flywheel Model can grow your startup<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Creating-sustainable-efficiency-through-the-Flywheel\" >Creating sustainable efficiency through the Flywheel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#The-3-Stages-of-the-Flywheel-Model\" >The 3 Stages of the Flywheel Model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Attract-how-to-acquire-customers-and-increase-Brand-Awareness\" >Attract: how to acquire customers and increase Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Engage-converting-and-valuing-the-customer\" >Engage: converting and valuing the customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Delight-customer-retention-as-a-business-driving-force\" >Delight: customer retention as a business driving force<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Tools-for-applying-the-Flywheel-in-startup-marketing\" >Tools for applying the Flywheel in startup marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Integration-of-CRM-and-marketing-automation\" >Integration of CRM and marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#Leveraging-customer-feedback-to-increase-momentum\" >Leveraging customer feedback to increase momentum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/flywheel-model-what-it-is-and-how-it-can-increase-your-startups-revenue\/#The-future-of-the-Flywheel-an-evolving-model\" >The future of the Flywheel: an evolving model<\/a><\/li><\/ul><\/nav><\/div>\n<p>In the digital age, there is a new framework, called <strong>Flywheel Marketing<\/strong>, useful to better represent and optimize the Customer Experience. By adopting this particular model, you can get better results with your startup through a more innovative business growth approach.<\/p>\n<p>You will find out in the next few lines, in more detail, what Flywheel Marketing means and how it works.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-Flywheel-Marketing-and-how-it-works\"><\/span>What is Flywheel Marketing and how it works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Flywheel Marketing is a model introduced by Hubspot to overcome the limitations of traditional Funnel marketing.<\/p>\n<p>Entirely user-centered, the Flywheel (translatable as &#8220;Flywheel&#8221;) starts from the basic assumption that satisfied customers can become the best promoters of your business and thereby help generate growth.<\/p>\n<p>The <strong>3 key steps <\/strong>of Flywheel Marketing that you need to focus on are:<\/p>\n<ul>\n<li><strong>Attraction<\/strong><\/li>\n<li><strong>Involvement<\/strong><\/li>\n<li><strong>Satisfaction<\/strong><\/li>\n<\/ul>\n<p>We will talk more in depth about these three phases in a few lines; for now, to better understand how Flywheel Marketing works, you need to think of this <a href=\"https:\/\/b-plannow.com\/en\/business-model\/\">business model<\/a> as if it were a <strong>wheel<\/strong>, capable of ensuring a continuous and virtuous cycle. The amount of energy it takes to create this continuous and virtuous cycle depends on <strong>3 variables<\/strong>:<\/p>\n<ul>\n<li><strong>the speed of the wheel rotation<\/strong><\/li>\n<li><strong>the presence of friction<\/strong><\/li>\n<li><strong>the size of the wheel<\/strong>.<\/li>\n<\/ul>\n<p>To increase speed, you must optimize the stage at which you attract customers, engage them effectively, and provide them with a high level of service, increasing their level of satisfaction.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"From-the-Funnel-to-the-Flywheel-why-its-a-revolution-in-marketing\"><\/span>From the Funnel to the Flywheel: why it&#8217;s a revolution in marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_20185\" aria-describedby=\"caption-attachment-20185\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-20185 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/From-Funnel-to-Flywhell.png\" alt=\"From Funnel to Flywhell\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/From-Funnel-to-Flywhell.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/From-Funnel-to-Flywhell-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/From-Funnel-to-Flywhell-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-20185\" class=\"wp-caption-text\">From Funnel to Flywhell<\/figcaption><\/figure>\n<p>The main difference between Funnel and Flywheel Marketing lies in the fact that, in the former model, the customer is not considered a growth factor, while, in the latter, the starting idea is precisely that the customer, at the center of the wheel, can be the driving force behind the wheel itself by becoming a promoter of the company, recommending the brand and its products to others.<\/p>\n<p>One of the moments that is most explicative of the <strong>difference between Funnel and Flywheel Marketing <\/strong>is the <strong>post-sale <\/strong>moment: in the former case it is seen as a simple additional service, while in the latter it is considered a decisive phase in which the customer, precisely, can assume the role of brand promoter.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-the-Flywheel-Model-can-grow-your-startup\"><\/span>How the Flywheel Model can grow your startup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know what the Flywheel model is and how it works, it is time for you to understand how, more concretely, this framework can grow your startup.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating-sustainable-efficiency-through-the-Flywheel\"><\/span>Creating sustainable efficiency through the Flywheel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have already clarified the fact that in Flywheel Marketing the customer is at the center of the wheel and, therefore, at the center of the activities of each area of the company; in this scenario, each area does not represent a watertight compartment, but works together with the others to increase customer satisfaction.<\/p>\n<p>At the center, however, is not only the customer, but also <strong>revenue<\/strong>.You can ensure, therefore, sustainable growth only if every area, from the marketing team to customer service via the sales force, acts considering the impact on customer satisfaction and contribution to revenue growth.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-3-Stages-of-the-Flywheel-Model\"><\/span>The 3 Stages of the Flywheel Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When discussing what Flywheel Marketing is and how it works, we mentioned the 3 key phases of this particular model.<\/p>\n<figure id=\"attachment_20183\" aria-describedby=\"caption-attachment-20183\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20183 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/The-Il-Flywhell-Model.png\" alt=\"The Flywhell Model\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/The-Il-Flywhell-Model.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/The-Il-Flywhell-Model-300x212.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2025\/02\/The-Il-Flywhell-Model-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-20183\" class=\"wp-caption-text\">The Flywhell Model<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Attract-how-to-acquire-customers-and-increase-Brand-Awareness\"><\/span>Attract: how to acquire customers and increase Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first phase is <strong>Attraction<\/strong>: this is when your main goal should be to <a href=\"https:\/\/b-plannow.com\/en\/effective-strategies-for-acquiring-new-customers\/\">acquire customers<\/a> and increase your <strong>Brand Awareness<\/strong>. You can do this through <strong>Inbound Marketing<\/strong>, creating quality content that can bring real value to your audience.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engage-converting-and-valuing-the-customer\"><\/span>Engage: converting and valuing the customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong>Engagement <\/strong>phase is where you have to convert and enhance the customer who, from potential, has now become actual. The customer must be involved and positively stimulated on an ongoing basis so that he can continue his search. You could, for example, offer him an <strong>initial discount <\/strong>on his first purchase or give him the opportunity to benefit from a <strong>free trial period<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Delight-customer-retention-as-a-business-driving-force\"><\/span>Delight: customer retention as a business driving force<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The third and final phase of Flywheel Marketing is the <strong>Delight <\/strong>phase: through <a href=\"https:\/\/b-plannow.com\/en\/customer-retention-meaning-and-strategies-for-customer-retention\/\">Customer Retention<\/a> strategies (for example, you might offer <strong>free customer service<\/strong>) you need to ensure that the customer experience continues in a positive way after the purchase so that, as a satisfied and happy customer, they can help you promote your products or services by becoming ambassadors of your startup.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools-for-applying-the-Flywheel-in-startup-marketing\"><\/span>Tools for applying the Flywheel in startup marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s time to move from theory to practice, and in this regard, you should know that you can apply the Flywheel model in marketing your startup by making use of some <strong>tools <\/strong>that can offer you all the support you need to achieve success.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration-of-CRM-and-marketing-automation\"><\/span>Integration of CRM and marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the Flywheel model, <strong>CRM <\/strong>(<strong>Customer Relationship Management<\/strong>) is at the center. In both <strong>Inbound Marketing <\/strong>and <strong>Marketing Automation<\/strong>, <strong>customer relationship management <\/strong>therefore becomes a key activity: a <a href=\"https:\/\/b-plannow.com\/en\/using-a-crm-management-system-for-customer-data-the-complete-guide\/\">CRM management <\/a>software allows you to better create and nurture these relationships, enabling you to build personalized identity cards for each of your customers and keep track of their behaviors and data within one space.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging-customer-feedback-to-increase-momentum\"><\/span>Leveraging customer feedback to increase momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the customer is at the center of the Flywheel model, it goes without saying that every action you take cannot be separated from the <strong>feedback <\/strong>the customers themselves give you.<\/p>\n<p>To enhance the value of so-called Customer Feedback you must, first of all, identify the most effective feedback channels. You can use <strong>surveys<\/strong>, <strong>questionnaires<\/strong>, <strong>call centers<\/strong>, <strong>face-to-face meetings<\/strong>, software and <strong>social listening <\/strong>platforms to gather the information you need. The next step is to analyze and interpret this data so you can use it to implement strategic actions aimed at increasing your startup&#8217;s momentum.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-future-of-the-Flywheel-an-evolving-model\"><\/span>The future of the Flywheel: an evolving model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Flywheel Marketing has several <strong>advantages<\/strong>: chief among them is the fact that this model is not geared toward short-term gains; rather, it relies on the ability to build steady momentum over time that can secure new revenue without the need for continuous input.<\/p>\n<p>Flywheel Marketing also allows continuous improvement due to the fact that the company, at each stage of the process, collects data that can be used to make more informed strategic decisions about areas and activities to be improved. Beware of underestimating this aspect because, as <strong>Aeschylus <\/strong>already argued,<\/p>\n<blockquote><p>&#8220;<em>perseverance is the mother of success<\/em>.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>In the digital age, there is a new framework, called Flywheel Marketing, useful to better represent and optimize the Customer Experience. By adopting this particular model, you can get better results with your startup through a more innovative business growth approach. You will find out in the next few lines, in more detail, what Flywheel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[74,70],"class_list":["post-20182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-strategy","tag-useful-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flywheel model: what it is how to use it for your startup | B-Plan Now<\/title>\n<meta name=\"description\" content=\"Learn about the Flywheel model, the marketing strategy that transforms customer acquisition and retention, and how startups can leverage it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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