{"id":18136,"date":"2024-11-27T13:59:49","date_gmt":"2024-11-27T12:59:49","guid":{"rendered":"https:\/\/b-plannow.com\/value-proposition-canvas-cose-e-come-usarlo-al-meglio-con-esempio\/"},"modified":"2025-03-03T10:47:25","modified_gmt":"2025-03-03T09:47:25","slug":"value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/","title":{"rendered":"Value Proposition Canvas: what it is and how best to use it with example"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#What-is-the-Value-Proposition-Canvas\" >What is the Value Proposition Canvas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#Benefits-of-the-Value-Proposition-Canvas\" >Benefits of the Value Proposition Canvas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#How-to-fill-out-the-Value-Proposition-Canvas-correctly\" >How to fill out the Value Proposition Canvas correctly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#The-customer-profile\" >The customer profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#The-value-map\" >The value map<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#Value-Proposition-Canvas-example\" >Value Proposition Canvas example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#The-Value-Proposition-Canvas-Template-in-pdf\" >The Value Proposition Canvas Template in pdf.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#Value-Proposition-Canvas-and-Business-Model-Canvas-differences\" >Value Proposition Canvas and Business Model Canvas: differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#Value-Proposition-Canvas-and-Lean-Canvas-differences\" >Value Proposition Canvas and Lean Canvas: differences<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Turning night into day<\/strong>: this was the Value Proposition of one of the inventions that made human history, <strong>Thomas Edison&#8217;s light bulb<\/strong>. It seems clear that, with such a promise, his invention was destined to change the fate of the world (not least because its competitors were gas lamps, oil lamps, and classic candles). But precisely in the <strong>differentiation<\/strong> and <strong>value of its product<\/strong> lies its <strong>success<\/strong>.<\/p>\n<p>Every startup and entrepreneur must <strong>know the differentiating element of their business offering<\/strong>, whether it is a product or a service, because otherwise they are bound to blend into the crowd and <strong>concede nothing more than others<\/strong>.<\/p>\n<p>If you know what differentiates your business, you can not only gain a <strong>key competitive advantage<\/strong>, but also gain a <strong>deep understanding of your customer<\/strong>. All of this connects and binds to <strong>illuminate the road to success,<\/strong> just as electromagnetic waves propagate through space from a simple light bulb.<\/p>\n<p>Need to see a little more clearly? Then get ready to learn about one of the most enlightening tools for your business: the <strong>Value Proposition Canvas<\/strong>!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-the-Value-Proposition-Canvas\"><\/span>What is the Value Proposition Canvas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_18138\" aria-describedby=\"caption-attachment-18138\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-18138 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas.png\" alt=\"The Value Proposition Canvas\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-18138\" class=\"wp-caption-text\">The Value Proposition Canvas<\/figcaption><\/figure>\n<p>The <strong>Value Proposition Canvas<\/strong> is a strategic tool used to <strong>define and articulate a company&#8217;s value proposition<\/strong> in a clear and concise manner. This strategic document is used to ensure that a company&#8217;s product or service exactly matches the needs and desires of its customers.<\/p>\n<p>It is a visual scheme divided into two sections:<\/p>\n<ul>\n<li>Customer Profile, which includes Customer Jobs, Pains, Gains);<\/li>\n<li>Value Map, within which we find Products and Services, Pain Relievers, Gain Creators.<\/li>\n<\/ul>\n<p>The <strong>Value Proposition Canvas<\/strong> is a versatile tool that can be used by companies of all sizes and industries. It is especially useful for startups and companies that are launching new products or services and a valuable resource for companies that want to define a compelling value proposition, position themselves in the marketplace, and achieve success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-of-the-Value-Proposition-Canvas\"><\/span>Benefits of the Value Proposition Canvas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Value Proposition Canvas model can help companies create winning value propositions, increase their market competitiveness and achieve long-term success.<\/p>\n<p>One of the key benefits of the Value Proposition Canvas is the ability to <strong>define precisely what makes a product or service unique<\/strong>. It seems obvious, but many companies to the question &#8220;what makes you unique compared to the competition?&#8221; cannot answer.<\/p>\n<p>Instead, this framework allows you to <strong>clearly identify why customers should choose your company&#8217;s offering<\/strong> over alternatives in the marketplace. The clarity with which you can define your Value Proposition is valuable and prevents you from focusing on less relevant elements.<\/p>\n<p>In addition, a second benefit of the Business Canvas Value Proposition is a natural consequence of the first: you can <strong>thoroughly understand your customer base<\/strong>. It is as if by knowing yourself as a brand you also learn about your customers. This happens because, in addition to the value map, within the document you also have to fill out a customer profile. After a detailed analysis of tasks, pains and benefits and an iterative process of validation and adaptation, you can understand exactly what your customers are looking for and want.<\/p>\n<p>The third benefit of the Proposition Value Canvas is the opportunity provided by this document to <strong>gain a competitive advantage<\/strong>. In fact, by using a Value Proposition Canvas Template, you can outline the factors that make you different, therefore competitive in the marketplace.<\/p>\n<p>Let us also not forget that a Canvas Value Proposition supports the marketing team in several ways in <strong>creating effective campaigns and communications<\/strong>. This happens because through this valuable tool the team can:<\/p>\n<ul>\n<li>better understand their target audience and their needs;<\/li>\n<li>clearly communicate the unique value of the company;<\/li>\n<li>develop targeted campaigns that generate concrete results;<\/li>\n<li>create engaging and persuasive marketing materials;<\/li>\n<li>measure and optimize the effectiveness of their marketing activities through the metrics that emerged as a result of writing the paper.<\/li>\n<\/ul>\n<p>But to benefit from these advantages, the <strong>Value Proposition Canvas<\/strong> must be <strong>filled out correctly<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-fill-out-the-Value-Proposition-Canvas-correctly\"><\/span>How to fill out the Value Proposition Canvas correctly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make the most of a Value Proposition canvas, it is essential to <strong>follow its structure<\/strong> and take a <strong>strategic approach<\/strong>. Remember that it is an<strong> iterative process<\/strong>: validate your canvas with customers, gather feedback and regularly update your value proposition to stay aligned with the needs of the market and your target audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-customer-profile\"><\/span>The customer profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_18140\" aria-describedby=\"caption-attachment-18140\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18140 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-profile.png\" alt=\"Value Proposition Canvas - Customer profile\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-profile.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-profile-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-profile-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-profile-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-18140\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Customer profile<\/figcaption><\/figure>\n<p>Within the Value Proposition Canvas, the <strong>Customer Profile<\/strong> section plays a major role, because only by knowing your customer can you <strong>define an effective and distinctive value proposition<\/strong>.<\/p>\n<p>You can gather this information with <strong>both quantitative and qualitative research<\/strong>, working on buyer personas, leveraging empathy maps, and carefully benchmarking with competitor customers.<br \/>\nIf you know how to use the right tools and strategies, you will gain a <strong>thorough understanding of your target audience<\/strong>. You need to work on three elements: Customer Jobs, Pains and Gains.<\/p>\n<h4>Customer Jobs<\/h4>\n<figure id=\"attachment_18142\" aria-describedby=\"caption-attachment-18142\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-18142 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-jobs-1024x709.png\" alt=\"Value Proposition Canvas - Customer jobs\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-jobs-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-jobs-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-jobs-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Customer-jobs.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18142\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Customer jobs<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: the &#8220;Jobs&#8221; field describes the tasks that clients seek to perform in their life or work. These can be functional, social or emotional.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>use software to process data, shop online, repair an electrical appliance (functional job);<\/li>\n<li>use branded clothing to convey a successful image, attend networking events to build professional relationships (social job);<\/li>\n<li>feel safe using a home security product, feel joy watching a moving movie, reduce stress through meditation techniques (emotional job).<\/li>\n<\/ul>\n<h4>Pains<\/h4>\n<figure id=\"attachment_18144\" aria-describedby=\"caption-attachment-18144\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18144 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pains-1024x709.png\" alt=\"Value Proposition Canvas - Pains\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pains-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pains-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pains-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pains.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18144\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Pains<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: the field of pains represents the frustrations, problems and risks that clients face when trying to perform their tasks.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>complex and difficult-to-use software;<\/li>\n<li>stress caused by lack of customer support;<\/li>\n<li>concerns about the environmental and social impact of using a product.<\/li>\n<\/ul>\n<h4>Gains<\/h4>\n<figure id=\"attachment_18146\" aria-describedby=\"caption-attachment-18146\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18146 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gains-1024x709.png\" alt=\"Value Proposition Canvas - Gains\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gains-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gains-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gains-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gains.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18146\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Gains<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: gains indicate the advantages gained from completing one of the jobs. These can be both tangible and intangible and include improvements, desires fulfilled, and goals achieved.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>time savings, increased productivity, reduced operating costs (functional gains);<\/li>\n<li>feel more confident, experience joy in using a product, reduce stress (emotional gains);<\/li>\n<li>improve professional image, be perceived as innovative, strengthen social relations (social gain).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"The-value-map\"><\/span>The value map<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_18148\" aria-describedby=\"caption-attachment-18148\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18148 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Value-Proposition.png\" alt=\"Value Proposition Canvas - Value Proposition\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Value-Proposition.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Value-Proposition-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Value-Proposition-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Value-Proposition-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-18148\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Value Proposition<\/figcaption><\/figure>\n<p>In the <strong>Value Map<\/strong> section, the focus shifts from who the customer is and what they need to <strong>how your company can concretely respond to those needs<\/strong>. This map must be customer-oriented but differentiating in your proposition, truthful, that is, based on hard facts and real customer benefits, and at the same time easy to understand and convey.<\/p>\n<p>A well-structured Value Map is the basis for <strong>effective communication<\/strong> and a <strong>compelling value proposition<\/strong>. It allows you to speak directly to your customers&#8217; hearts, showing them how your company can make a difference in their lives. It winds through Products and Services, Pain Relievers, Gain Creators.<\/p>\n<h4>Products and services<\/h4>\n<figure id=\"attachment_18150\" aria-describedby=\"caption-attachment-18150\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18150 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Products-services-1024x709.png\" alt=\"Value Proposition Canvas - Products &amp; services\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Products-services-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Products-services-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Products-services-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Products-services.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18150\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Products &amp; services<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: this field includes the products and services the company offers around which the company&#8217;s value proposition is built.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>e-learning platform that issues recognized certificates upon completion of courses taught by international experts;<\/li>\n<li>beauty product subscription service with monthly delivery of a selection of customized products selected according to individual preferences and needs;<\/li>\n<li>health food delivery service with subscription for weekly delivery of fresh, ready-to-eat meals for a pre-planned diet.<\/li>\n<\/ul>\n<h4>Pain relievers<\/h4>\n<figure id=\"attachment_18152\" aria-describedby=\"caption-attachment-18152\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18152 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pain-Relievers-1024x709.png\" alt=\"Value Proposition Canvas - Pain Relievers\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pain-Relievers-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pain-Relievers-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pain-Relievers-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Pain-Relievers.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18152\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Pain Relievers<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: these are the elements that enable the product or service to simplify a process or break down an obstacle in performing an action.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>accounting software with a free demo for one month with no obligation to purchase;<\/li>\n<li>medical consultation app, with real-time support chat with doctors to answer patients&#8217; questions;<\/li>\n<li>project management platform with guided implementation and training sessions included in the software purchase.<\/li>\n<\/ul>\n<h4>Gain creators<\/h4>\n<figure id=\"attachment_18154\" aria-describedby=\"caption-attachment-18154\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18154 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gain-creators-1024x709.png\" alt=\"Value Proposition Canvas - Gain creators\" width=\"800\" height=\"554\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gain-creators-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gain-creators-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gain-creators-768x532.png 768w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Value-Proposition-Canvas-Gain-creators.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-18154\" class=\"wp-caption-text\">Value Proposition Canvas &#8211; Gain creators<\/figcaption><\/figure>\n<p><strong>Description<\/strong>: these items indicate the benefits the user derives from using the product or service.<\/p>\n<p><strong>Examples<\/strong>:<\/p>\n<ul>\n<li>the savings in time and effort in daily commuting offered by a company that sells electric bikes;<\/li>\n<li>community of active players and exclusive tournaments for premium members of an online gaming app;<\/li>\n<li>access to exclusive rates and discounts for hotels and flights through established partnerships between a tour operator and service providers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Value-Proposition-Canvas-example\"><\/span>Value Proposition Canvas example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there is one company that has entered the market as a true breath of fresh air (which has since spawned a tornado of unresolved issues) this is <strong>Uber<\/strong>. The startup, which has now evolved into a colossal multinational operating in more than 66 countries and 500 cities around the world, has revolutionized the transportation industry with its <strong>unique and compelling value proposition<\/strong>, centered on three key pillars:<\/p>\n<ul>\n<li>convenience and accessibility;<\/li>\n<li>affordable and flexible prices;<\/li>\n<li>reliability and safety.<\/li>\n<\/ul>\n<p><strong>Uber&#8217;s Value Proposition<\/strong> has had a significant impact on the transportation market, as the company has increased competition and encouraged lower prices for traditional cabs, made transportation more accessible to a wider audience, including those who do not own cars, and contributed to the growth of the on-demand and sharing economy.<\/p>\n<p>Certainly, its path has not been without obstacles and difficulties, and the company has made a significant effort to structure an attractive and differentiating value proposition. To hypothesize the outcome of that effort, however, here is what its <strong>Value Proposition Canvas template<\/strong> should look like.<\/p>\n<figure id=\"attachment_18156\" aria-describedby=\"caption-attachment-18156\" style=\"width: 1300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18156 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Ubers-Value-Proposition-Canvas.png\" alt=\"Uber's Value Proposition Canvas\" width=\"1300\" height=\"900\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Ubers-Value-Proposition-Canvas.png 1300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Ubers-Value-Proposition-Canvas-300x208.png 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Ubers-Value-Proposition-Canvas-1024x709.png 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Ubers-Value-Proposition-Canvas-768x532.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-18156\" class=\"wp-caption-text\">Uber&#8217;s Value Proposition Canvas<\/figcaption><\/figure>\n<h4>Value Proposition<\/h4>\n<p><strong>Products and services:<\/strong><\/p>\n<ul>\n<li>Cab upon request<\/li>\n<li>Efficient runs<\/li>\n<li>One-click running<\/li>\n<li>Sharing the journey<\/li>\n<\/ul>\n<p><strong>Gain creators:<\/strong><\/p>\n<ul>\n<li>Shorter waits for travel<\/li>\n<li>Cab availability upon request<\/li>\n<li>Low prices compared to cabs<\/li>\n<\/ul>\n<p><strong>Pain relievers:<\/strong><\/p>\n<ul>\n<li>Smooth processing<\/li>\n<li>Cheaper runs<\/li>\n<li>Status sharing<\/li>\n<li>Cashless<\/li>\n<li>Reliability<\/li>\n<\/ul>\n<h4>Customer Segment<\/h4>\n<p><strong>Jobs:<\/strong><\/p>\n<ul>\n<li>Variety of service<\/li>\n<li>Availability on request<\/li>\n<\/ul>\n<p><strong>Gains:<\/strong><\/p>\n<ul>\n<li>Faster service<\/li>\n<li>Low prices<\/li>\n<li>Availability<\/li>\n<\/ul>\n<p><strong>Pains:<\/strong><\/p>\n<ul>\n<li>Higher costs<\/li>\n<li>Required processing time<\/li>\n<li>Reliability<\/li>\n<li>Security<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The-Value-Proposition-Canvas-Template-in-pdf\"><\/span>The Value Proposition Canvas Template in pdf.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you also want to stand out from the competition?<\/p>\n<p><a href=\"https:\/\/www.strategyzer.com\/library\/the-value-proposition-canvas\">Download Strategyzer&#8217;s original Value Proposition Canvas template now!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value-Proposition-Canvas-and-Business-Model-Canvas-differences\"><\/span>Value Proposition Canvas and Business Model Canvas: differences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/b-plannow.com\/en\/business-model-canvas-what-it-is-what-it-is-for-how-to-compile-and-use-it\/\"><strong>Business Model Canvas<\/strong><\/a> is a strategy map that provides a <strong>comprehensive view of how a business operates<\/strong>. It is structured around nine key elements that cover all the fundamental aspects of how a business creates, distributes and captures value. The Business Model Canvas is particularly useful in the <strong>early stages of development<\/strong>, in creating new strategies or in rethinking the existing business model. It provides a <strong>strategic and operational view of the entire business<\/strong>, enabling entrepreneurs and managers to understand how each component fits into the big picture.<\/p>\n<p>On the other hand, the <strong>Value Proposition Canvas<\/strong>, as we have seen, focuses specifically on the <strong>company&#8217;s value proposition<\/strong>, that is, how the company satisfies customers&#8217; needs and wants in a unique way compared to competitors. This tool is divided into two main parts, the customer profile and the value proposition. The Value Proposition Canvas is crucial for <strong>developing products or services<\/strong> that are truly relevant and desirable to the target market, helping the company to differentiate itself and position itself effectively.<\/p>\n<p>Ultimately, while the <strong>Business Model Canvas provides a holistic and comprehensive view of a company&#8217;s business model<\/strong>, the <strong>Value Proposition Canvas focuses on the critical details of the value proposition and the customer<\/strong>.<\/p>\n<p>Used together, these tools enable companies to develop a clear understanding of competitive market dynamics and create strategies that not only generate value, but are also relevant and attractive to target audiences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value-Proposition-Canvas-and-Lean-Canvas-differences\"><\/span>Value Proposition Canvas and Lean Canvas: differences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the tools available for planning and defining an effective strategy, in addition to the Value Proposition Canvas, the <a href=\"https:\/\/b-plannow.com\/en\/lean-canvas-what-it-is-and-how-to-compile-it-with-example\/\"><strong>Lean Canvas<\/strong><\/a> should also be considered. Although both aim to lay out a clear framework for the business, they have<strong> substantial differences<\/strong> that make them suitable for different phases and objectives.<\/p>\n<p>The <strong>Value Proposition Canvas<\/strong> focuses on the value proposition, while the <strong>Lean Canvas<\/strong> embraces a broader vision, outlining the entire business model with a lean approach. It proves invaluable in the early stages, when a business idea is still being defined because it allows for rapid validation of basic assumptions, identifying key components for success.<\/p>\n<p>Choosing between the two canvases <strong>depends on the stage your company is in<\/strong>: the Value Proposition Canvas is useful if you have a good understanding of your target customers and want to refine the value proposition to maximize its impact; the Lean Canvas, on the other hand, is useful in the early stages, as it helps you test and validate the business idea before investing valuable resources.<\/p>\n<p>Both tools, however, <strong>are not mutually exclusive<\/strong>. Rather, they can be used in complementary ways. The Lean Canvas can be used to develop an initial business model, then switch to VPC at a later stage and refine the value proposition with greater precision.<\/p>\n<p>In conclusion, the Value Proposition Canvas is the pattern of cables that when aligned well allow you to turn the light on your uniqueness!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning night into day: this was the Value Proposition of one of the inventions that made human history, Thomas Edison&#8217;s light bulb. It seems clear that, with such a promise, his invention was destined to change the fate of the world (not least because its competitors were gas lamps, oil lamps, and classic candles). But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-18136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canvas-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complete Guide to the Value Proposition Canvas | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Guide to the Value Proposition Canvas | B-PlanNow\" \/>\n<meta property=\"og:description\" content=\"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/\" \/>\n<meta property=\"og:site_name\" content=\"B-PlanNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/B-Plannow-104773244438671\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T12:59:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T09:47:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicola Zanetti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Complete Guide to the Value Proposition Canvas | B-PlanNow\" \/>\n<meta name=\"twitter:description\" content=\"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Zanetti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/\"},\"author\":{\"name\":\"Nicola Zanetti\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\"},\"headline\":\"Value Proposition Canvas: what it is and how best to use it with example\",\"datePublished\":\"2024-11-27T12:59:49+00:00\",\"dateModified\":\"2025-03-03T09:47:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/\"},\"wordCount\":2215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/The-Value-Proposition-Canvas-1.png\",\"articleSection\":[\"Canvas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/\",\"name\":\"Complete Guide to the Value Proposition Canvas | B-PlanNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/The-Value-Proposition-Canvas-1.png\",\"datePublished\":\"2024-11-27T12:59:49+00:00\",\"dateModified\":\"2025-03-03T09:47:25+00:00\",\"description\":\"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/The-Value-Proposition-Canvas-1.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/The-Value-Proposition-Canvas-1.png\",\"width\":1300,\"height\":900,\"caption\":\"The Value Proposition Canvas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/home-splash\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Free Resources\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/free-resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Canvas\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/free-resources\\\/canvas-en\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Value Proposition Canvas: what it is and how best to use it with example\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"name\":\"B-Plan Now\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\",\"name\":\"B-Plan Now - Startup in the right hands\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"width\":400,\"height\":400,\"caption\":\"B-Plan Now - Startup in the right hands\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/B-Plannow-104773244438671\",\"https:\\\/\\\/www.instagram.com\\\/bplannow\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b-plannow\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW0IqBl3vE1xPrgiIvkg7NA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\",\"name\":\"Nicola Zanetti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"caption\":\"Nicola Zanetti\"},\"description\":\"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.\",\"sameAs\":[\"https:\\\/\\\/b-plannow.com\"],\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/author\\\/nicolazanetti\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Complete Guide to the Value Proposition Canvas | B-PlanNow","description":"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/","og_locale":"en_US","og_type":"article","og_title":"Complete Guide to the Value Proposition Canvas | B-PlanNow","og_description":"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.","og_url":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/","og_site_name":"B-PlanNow","article_publisher":"https:\/\/www.facebook.com\/B-Plannow-104773244438671","article_published_time":"2024-11-27T12:59:49+00:00","article_modified_time":"2025-03-03T09:47:25+00:00","og_image":[{"width":1300,"height":900,"url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","type":"image\/png"}],"author":"Nicola Zanetti","twitter_card":"summary_large_image","twitter_title":"Complete Guide to the Value Proposition Canvas | B-PlanNow","twitter_description":"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.","twitter_image":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","twitter_misc":{"Written by":"Nicola Zanetti","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#article","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/"},"author":{"name":"Nicola Zanetti","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb"},"headline":"Value Proposition Canvas: what it is and how best to use it with example","datePublished":"2024-11-27T12:59:49+00:00","dateModified":"2025-03-03T09:47:25+00:00","mainEntityOfPage":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/"},"wordCount":2215,"commentCount":0,"publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"image":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","articleSection":["Canvas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/","url":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/","name":"Complete Guide to the Value Proposition Canvas | B-PlanNow","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#primaryimage"},"image":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","datePublished":"2024-11-27T12:59:49+00:00","dateModified":"2025-03-03T09:47:25+00:00","description":"Learn how the Value Proposition Canvas can clarify your bid proposal, satisfy customers and stand out in the competitive marketplace.","breadcrumb":{"@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#primaryimage","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/The-Value-Proposition-Canvas-1.png","width":1300,"height":900,"caption":"The Value Proposition Canvas"},{"@type":"BreadcrumbList","@id":"https:\/\/b-plannow.com\/en\/value-proposition-canvas-what-it-is-and-how-best-to-use-it-with-example\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/b-plannow.com\/en\/home-splash\/"},{"@type":"ListItem","position":2,"name":"Free Resources","item":"https:\/\/b-plannow.com\/en\/free-resources\/"},{"@type":"ListItem","position":3,"name":"Canvas","item":"https:\/\/b-plannow.com\/en\/free-resources\/canvas-en\/"},{"@type":"ListItem","position":4,"name":"Value Proposition Canvas: what it is and how best to use it with example"}]},{"@type":"WebSite","@id":"https:\/\/b-plannow.com\/en\/#website","url":"https:\/\/b-plannow.com\/en\/","name":"B-Plan Now","description":"","publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-plannow.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/b-plannow.com\/en\/#organization","name":"B-Plan Now - Startup in the right hands","url":"https:\/\/b-plannow.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","width":400,"height":400,"caption":"B-Plan Now - Startup in the right hands"},"image":{"@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/B-Plannow-104773244438671","https:\/\/www.instagram.com\/bplannow\/","https:\/\/www.linkedin.com\/company\/b-plannow\/","https:\/\/www.youtube.com\/channel\/UCW0IqBl3vE1xPrgiIvkg7NA"]},{"@type":"Person","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb","name":"Nicola Zanetti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","caption":"Nicola Zanetti"},"description":"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.","sameAs":["https:\/\/b-plannow.com"],"url":"https:\/\/b-plannow.com\/en\/author\/nicolazanetti\/"}]}},"_links":{"self":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/18136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/comments?post=18136"}],"version-history":[{"count":0,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/18136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media\/18159"}],"wp:attachment":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media?parent=18136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/categories?post=18136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/tags?post=18136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}