{"id":13996,"date":"2024-11-25T14:25:05","date_gmt":"2024-11-25T13:25:05","guid":{"rendered":"https:\/\/b-plannow.com\/?p=13996"},"modified":"2025-03-03T10:52:41","modified_gmt":"2025-03-03T09:52:41","slug":"licensing-for-startups-and-enterprises-opportunities-and-growth-strategies","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/","title":{"rendered":"Licensing for startups and enterprises: opportunities and growth strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#What-is-licensing\" >What is licensing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Why-licensing-is-important-for-startups-and-SMEs\" >Why licensing is important for startups and SMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#How-licensing-works\" >How licensing works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Licensor-and-licensee\" >Licensor and licensee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Strategies-for-implementing-licensing-in-your-business\" >Strategies for implementing licensing in your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#How-to-become-a-licensor-steps-and-strategies\" >How to become a licensor: steps and strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#How-to-become-a-licensee-opportunities-and-challenges\" >How to become a licensee: opportunities and challenges<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Benefits-and-risks-of-licensing-for-businesses\" >Benefits and risks of licensing for businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Licensing-advantages-for-startups-and-SMEs\" >Licensing advantages for startups and SMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Risks-and-how-to-minimize-them\" >Risks and how to minimize them<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#How-to-manage-a-licensing-contract\" >How to manage a licensing contract<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Becoming-a-licensee-exploiting-the-ideas-of-others\" >Becoming a licensee: exploiting the ideas of others<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Establish-product-profitability\" >Establish product profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Negotiating-costs-and-royalties\" >Negotiating costs and royalties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Licensing-in-the-Italian-market\" >Licensing in the Italian market<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Analysis-of-the-licensing-market-in-Italy\" >Analysis of the licensing market in Italy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Rules-and-regulations-to-be-known\" >Rules and regulations to be known<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#The-future-of-licensing-trends-and-opportunities\" >The future of licensing: trends and opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#Doing-business-with-licensing-final-tips-for-getting-started\" >Doing business with licensing: final tips for getting started<\/a><\/li><\/ul><\/nav><\/div>\n<p>When you start a startup, among the various avenues you can take to promote it and make money from it is the so-called licensing. If you are thinking of finding new business opportunities in this way, you would do well to read the next few lines: there you will find the detailed explanation of the mechanism of operation of <strong>licensing<\/strong> (both &#8220;inbound&#8221; and &#8220;outbound&#8221;), the list of benefits and risks, the rules and regulations to be aware of as well as, of course, the best strategies to put into practice.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-licensing\"><\/span>What is licensing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_13998\" aria-describedby=\"caption-attachment-13998\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13998 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/What-is-licensing.jpg\" alt=\"What is licensing\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-13998\" class=\"wp-caption-text\">What is licensing<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The <strong>meaning<\/strong> of licensing refers to a particular type of <strong>agreement<\/strong> whereby a <strong>licensor<\/strong> gives a <strong>licensee<\/strong> the opportunity to use one of its <strong>intellectual properties<\/strong>. The latter concept includes four main categories:<\/p>\n<ul>\n<li><strong>copyright<\/strong> is applied to literary texts, musical works, photographs and website design;<\/li>\n<li>the <strong>patent<\/strong> refers to the field of technology;<\/li>\n<li><strong>trademark<\/strong> protects brands (and their logos);<\/li>\n<li>registered <strong>design<\/strong> refers to the appearance of a product.<\/li>\n<\/ul>\n<p>The ability to use intellectual property, in the context of licensing, is granted under set terms, for a limited period of time, and in exchange for a fee or percentage of profits.<\/p>\n<p>To learn more about how licensing works you will have to be patient a little longer: now, in fact, it is a priority to understand why licensing is so important for startups and SMEs.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-licensing-is-important-for-startups-and-SMEs\"><\/span>Why licensing is important for startups and SMEs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Licensing is an important resource for an <a href=\"https:\/\/b-plannow.com\/en\/innovative-startup-definition-requirements-advantages-and-examples\/\">innovative startup<\/a> (but not only). You need to know that there are two ways to go in this case: you can exploit licensing as a licensor, i.e., sell the use of an intellectual property while remaining the owner of it (in this case we speak of <strong>licensing out<\/strong>) or as a licensee, acquiring the ability to use the ideas, concepts and creations of others (<strong>licensing in<\/strong>).<\/p>\n<p>The advantages, in the latter case, range from saving money to saving time to enter a new market. You have to consider, however, that licensors are wont to choose established companies as partners, so as to maximize the chances of achieving success through licensing. To become a licensee, therefore, it is considered almost essential to have a proven track record in the industry in which the licensor operates and a high level of financial strength. This may preclude some startups and SMEs from accessing this tool.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-licensing-works\"><\/span>How licensing works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We promised to return to you to talk in more detail about the <strong>mechanism of licensing operation<\/strong>. Now the time has come.<\/p>\n<p>Licensing, as mentioned, is an agreement between the person who owns the intellectual property (i.e., the licensor) and the person who intends to use or sell it in a wider market (i.e., the licensee). Such an agreement generally includes specifics about the purposes, the time period in which the licensee can exercise the acquired right, the territories in which it can do so, the expected payment (a fee or a percentage of profits), and the right of termination.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Licensor-and-licensee\"><\/span>Licensor and licensee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, however, it is time to delve into the figures of the licensor and the licensee.<\/p>\n<p>The former, also known as the licensor, is <strong>the one who sells the use of intellectual property<\/strong>. Among the various reasons why he may decide to do so is that he can leverage licensing as a marketing lever, increasing the popularity of his creation or brand and making them better known among his target audience.<\/p>\n<p>The licensee, on the other hand, <strong>the one who acquires the right to use the intellectual property<\/strong>. This is done in the knowledge (or, at least, in the hope) that the potential of it may allow for increased business volume.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategies-for-implementing-licensing-in-your-business\"><\/span>Strategies for implementing licensing in your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing who licensor and licensee are is not enough-you also need to know how you can become a licensor or licensee. The next few lines summarize <strong>the steps you need to take and the strategies you need to implement<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-to-become-a-licensor-steps-and-strategies\"><\/span>How to become a licensor: steps and strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even before registering the intellectual property, there is an important step that the licensor must necessarily take: he must ensure that there are no patents or copyrights that prevent him from doing so. Once the intellectual property is registered, he must then develop his unique value proposition (USP), identify potential licensees and present his business idea to them.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-to-become-a-licensee-opportunities-and-challenges\"><\/span>How to become a licensee: opportunities and challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The licensee, for his part, must identify potential licensors with whom he can strike a deal, draw up a detailed presentation of his company, raise the necessary funds to carry out the deal, find the right licensor, contact him, and negotiate the terms of the deal so that the deal is as advantageous to him as possible.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-and-risks-of-licensing-for-businesses\"><\/span>Benefits and risks of licensing for businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Licensing, as mentioned, is an interesting opportunity for businesses but you should know that in addition to the advantages, it also hides some pitfalls. Let&#8217;s find out together the <strong>pros and cons of licensing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14000\" aria-describedby=\"caption-attachment-14000\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14000 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Benefits-and-risks-of-licensing-for-businesses.jpg\" alt=\"Benefits and risks of licensing for businesses\" width=\"1024\" height=\"724\" srcset=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Benefits-and-risks-of-licensing-for-businesses.jpg 1024w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Benefits-and-risks-of-licensing-for-businesses-300x212.jpg 300w, https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Benefits-and-risks-of-licensing-for-businesses-768x543.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-14000\" class=\"wp-caption-text\">Benefits and risks of licensing for businesses<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Licensing-advantages-for-startups-and-SMEs\"><\/span>Licensing advantages for startups and SMEs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being paid for just the right to use one&#8217;s idea is already a great <strong>advantage<\/strong> for the licensor. Licensing, however, also allows the licensor to expand its presence in certain market segments or in countries that have not yet been reached (and that would not be possible to reach otherwise), without taking on the cost of entry.<\/p>\n<p>For a licensee, on the other hand, the main benefit is to be able to exploit someone else&#8217;s idea and visibility, without the need to develop patentable technology or create a new brand. This, beyond the economic benefits, also saves money in terms of the timing of market entry.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Risks-and-how-to-minimize-them\"><\/span>Risks and how to minimize them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The greatest <strong>risk<\/strong> facing a licensor is that of being damaged in reputational terms by the licensee: the pitfalls in this regard are numerous and range from substandard or poor quality production to legal problems or media scandals. The choice of licensee, therefore, is a step to which you must pay close attention.<\/p>\n<p>Another risk for licensors is that of ceding valuable knowledge, know-how and information to someone who may later become a competitor once the licensing agreement is over. To minimize this risk, the solution is to constantly maintain a development gap in your favor with respect to the licensee.<\/p>\n<p>The main risk for licensees is related to the initial investment required to enter into the licensing agreement, which in many cases results in a guaranteed minimum sum that cannot be recouped, regardless of the sales results that will (or will not) be possible to achieve.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-manage-a-licensing-contract\"><\/span>How to manage a licensing contract<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few things you need to know in order to <strong>best manage the licensing agreement<\/strong>: first, it is important that you know that it is an <strong>atypical contract<\/strong>, since it is not governed by the Italian civil code. As such, the parties to the licensing agreement (i.e., the licensor and the licensee) are free to determine the content of the contract within the limits imposed by law.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14002\" aria-describedby=\"caption-attachment-14002\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14002 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Types-of-licensing-licenses.jpg\" alt=\"Types of licensing licenses\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-14002\" class=\"wp-caption-text\">Types of licensing licenses<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Generally, as already pointed out, a licensing agreement includes the purposes of licensing, duration, territories in which the agreement is valid, expected payment, and termination terms. An additional aspect to put in black and white is the <strong>scope of the license<\/strong>, which can be:<\/p>\n<ul>\n<li><strong>exclusive<\/strong> (the licensor agrees to grant it only to the licensee and not to other parties, in a given territory);<\/li>\n<li><strong>non-exclusive<\/strong> (the licensor reserves the right to grant it to multiple parties);<\/li>\n<li><strong>unique<\/strong> (the licensor gives the licensee exclusivity but also reserves for himself the ability to exercise the licensed rights).<\/li>\n<\/ul>\n<p>On the other hand, with regard to the<strong> duration of the license<\/strong>, you should know that, with the sole exception of the trademark, whose registration can be renewed an infinite number of times, intellectual property rights have a limited duration and, therefore, licenses should also be considered limited in duration, since it is not possible to license an exclusive right for a period that exceeds the duration of the right itself.<\/p>\n<p>There is one more aspect to be clarified: by entering into a licensing agreement, the licensor guarantees the validity of the intellectual property rights and claims to enjoy their availability. This means, for example, that the person who wants to license a copyrighted work must guarantee that he or she is the author of it or has acquired the rights to its economic exploitation. Not only that, he or she must also ensure that the rights of third parties are not infringed.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Becoming-a-licensee-exploiting-the-ideas-of-others\"><\/span>Becoming a licensee: exploiting the ideas of others<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the next few lines we will focus on the figure of the licensee.<\/p>\n<p>Through the licensing agreement, the licensor, while retaining full and absolute ownership of the title, grants the licensee the right to exploit it economically.<\/p>\n<p>Economically exploiting the title means, for example, affixing the licensed trademark to one&#8217;s products or commercializing a patent-covered invention for the period stipulated in the license agreement. This, as already mentioned, gives the licensee the opportunity to make its entry into the market faster and more economically.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establish-product-profitability\"><\/span>Establish product profitability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Establishing the profitability of the product<\/strong> is one of the fundamental steps a licensee must take: as a licensee, after making a list of potential licensors and gathering information on license holders to ascertain the market value of the intellectual property you can acquire, you must also assess all the practical aspects related to market launch and negotiate costs based on them as well.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Negotiating-costs-and-royalties\"><\/span>Negotiating costs and royalties<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before entering into a licensing contact, the licensee must <strong>agree on terms related to the payment<\/strong> of acquired rights.<\/p>\n<p>Keep in mind that payment can be in the form of a <strong>one-time<\/strong> payment or a <strong>periodic subscription<\/strong> (this is the case, for example, with the Saas model, i.e., Software as a service) or again in the form of <strong>royalties<\/strong>, i.e., percentages on revenues related to the exploitation of licensed rights. In several cases, however, there is a periodic payment of a <strong>guaranteed minimum<\/strong>, regardless of the revenues obtained.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Licensing-in-the-Italian-market\"><\/span>Licensing in the Italian market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Italian market plays a very important role in licensing. Our country, in fact, is among those that most take advantage of this particular business opportunity.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analysis-of-the-licensing-market-in-Italy\"><\/span>Analysis of the licensing market in Italy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Testifying to Italy&#8217;s central role in licensing are statements by Roberta Nebbia, Managing Director Licensing Italy and Licensing International Italy, who said in 2023:<\/p>\n<blockquote><p>&#8220;The licensing market is a growing market, driven mainly by Asian countries but with the U.S. and Canada still accounting for more than 50 percent. <strong>Italy<\/strong> is the <strong>ninth largest country in the world and<\/strong> the <strong>fourth in Europe<\/strong> after the UK, Germany and France, with retail sales estimated at around $4 billion.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rules-and-regulations-to-be-known\"><\/span>Rules and regulations to be known<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Intellectual property is protected by law in order to prevent an idea from being exploited by others without having the right to do so.<\/p>\n<p>You should know that the Industrial Property Code (IPC), enacted by Legislative Decree No. 30 of Feb. 10, 2005, introduced in Italy an organic and structured discipline on the protection, defense and enhancement of intellectual property rights, reorganizing and amalgamating more than 40 texts.<\/p>\n<p>As we have already had occasion to point out, the licensing contract is not governed by the Civil Code and, pursuant to Article 1322 of the Civil Code, the parties may freely determine its content within the limits imposed by law. Regarding, however, the form, you should know that, under Article 138 IPC, the licensing contract is among the acts that must be transcribed at the Italian Patent and Trademark Office.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-future-of-licensing-trends-and-opportunities\"><\/span>The future of licensing: trends and opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The licensing market is rich and diverse, as well as continuously expanding. Among the main drivers of this market are the <strong>entertainment<\/strong> and <strong>character industries<\/strong>, as well as the <strong>toy<\/strong> and <strong>corporate brand<\/strong> <strong>industries<\/strong>. One of the phenomena that has been most in vogue in recent years is that of <strong>inter-brand collaborations<\/strong>, which make it possible to gain more visibility and reach targets that otherwise would not be possible.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Doing-business-with-licensing-final-tips-for-getting-started\"><\/span>Doing business with licensing: final tips for getting started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the different ways in which intellectual property titles can be economically exploited, licensing is undoubtedly one of the most common, worldwide and also in Italy. In the previous lines we have listed the steps to take to embark on this entrepreneurial adventure and the strategies to put in place, as well as some advice on the areas to focus on in the immediate future.<\/p>\n<p>One last piece of advice on licensing is related to a famous quote by <strong>Bill Gates<\/strong>:<\/p>\n<blockquote><p>&#8220;Intellectual property has the shelf life of a banana.&#8221;<\/p><\/blockquote>\n<p>But what does it mean?<\/p>\n<p>It should not surprise you that, in the world at any given time, there are many people working on the same topic. The overlap of ideas and records is, therefore, natural. The only way not to dissipate research work on a business idea is to keep tweaking the idea in search of the right innovation to maintain its relevance within the market.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When you start a startup, among the various avenues you can take to promote it and make money from it is the so-called licensing. If you are thinking of finding new business opportunities in this way, you would do well to read the next few lines: there you will find the detailed explanation of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[78,74],"class_list":["post-13996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-guides-and-regulations","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow\" \/>\n<meta property=\"og:description\" content=\"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"B-PlanNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/B-Plannow-104773244438671\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-25T13:25:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T09:52:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicola Zanetti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow\" \/>\n<meta name=\"twitter:description\" content=\"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Zanetti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/\"},\"author\":{\"name\":\"Nicola Zanetti\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\"},\"headline\":\"Licensing for startups and enterprises: opportunities and growth strategies\",\"datePublished\":\"2024-11-25T13:25:05+00:00\",\"dateModified\":\"2025-03-03T09:52:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/\"},\"wordCount\":2276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\",\"keywords\":[\"Guides and regulations\",\"Strategy\"],\"articleSection\":[\"How to grow a startup\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/\",\"name\":\"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\",\"datePublished\":\"2024-11-25T13:25:05+00:00\",\"dateModified\":\"2025-03-03T09:52:41+00:00\",\"description\":\"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png\",\"width\":1300,\"height\":900,\"caption\":\"Licensing for startups and enterprises_ opportunities and strategies for growth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/home-splash\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to grow a startup\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/blog\\\/how-to-grow-a-startup\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Licensing for startups and enterprises: opportunities and growth strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"name\":\"B-Plan Now\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\",\"name\":\"B-Plan Now - Startup in the right hands\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"width\":400,\"height\":400,\"caption\":\"B-Plan Now - Startup in the right hands\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/B-Plannow-104773244438671\",\"https:\\\/\\\/www.instagram.com\\\/bplannow\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b-plannow\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW0IqBl3vE1xPrgiIvkg7NA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\",\"name\":\"Nicola Zanetti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"caption\":\"Nicola Zanetti\"},\"description\":\"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.\",\"sameAs\":[\"https:\\\/\\\/b-plannow.com\"],\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/author\\\/nicolazanetti\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow","description":"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/","og_locale":"en_US","og_type":"article","og_title":"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow","og_description":"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.","og_url":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/","og_site_name":"B-PlanNow","article_publisher":"https:\/\/www.facebook.com\/B-Plannow-104773244438671","article_published_time":"2024-11-25T13:25:05+00:00","article_modified_time":"2025-03-03T09:52:41+00:00","og_image":[{"width":1300,"height":900,"url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","type":"image\/png"}],"author":"Nicola Zanetti","twitter_card":"summary_large_image","twitter_title":"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow","twitter_description":"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.","twitter_image":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","twitter_misc":{"Written by":"Nicola Zanetti","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#article","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/"},"author":{"name":"Nicola Zanetti","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb"},"headline":"Licensing for startups and enterprises: opportunities and growth strategies","datePublished":"2024-11-25T13:25:05+00:00","dateModified":"2025-03-03T09:52:41+00:00","mainEntityOfPage":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/"},"wordCount":2276,"commentCount":0,"publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"image":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","keywords":["Guides and regulations","Strategy"],"articleSection":["How to grow a startup"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/","url":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/","name":"Licensing for Startups and SMEs: how to turn ideas into business | B-PlanNow","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#primaryimage"},"image":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","datePublished":"2024-11-25T13:25:05+00:00","dateModified":"2025-03-03T09:52:41+00:00","description":"Monetize your ideas and create new business opportunities. Comprehensive guide for entrepreneurs, startups and professionals on licensing strategies.","breadcrumb":{"@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#primaryimage","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/11\/Licensing-for-startups-and-enterprises_-opportunities-and-strategies-for-growth.png","width":1300,"height":900,"caption":"Licensing for startups and enterprises_ opportunities and strategies for growth"},{"@type":"BreadcrumbList","@id":"https:\/\/b-plannow.com\/en\/licensing-for-startups-and-enterprises-opportunities-and-growth-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/b-plannow.com\/en\/home-splash\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/b-plannow.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"How to grow a startup","item":"https:\/\/b-plannow.com\/en\/blog\/how-to-grow-a-startup\/"},{"@type":"ListItem","position":4,"name":"Licensing for startups and enterprises: opportunities and growth strategies"}]},{"@type":"WebSite","@id":"https:\/\/b-plannow.com\/en\/#website","url":"https:\/\/b-plannow.com\/en\/","name":"B-Plan Now","description":"","publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-plannow.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/b-plannow.com\/en\/#organization","name":"B-Plan Now - Startup in the right hands","url":"https:\/\/b-plannow.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","width":400,"height":400,"caption":"B-Plan Now - Startup in the right hands"},"image":{"@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/B-Plannow-104773244438671","https:\/\/www.instagram.com\/bplannow\/","https:\/\/www.linkedin.com\/company\/b-plannow\/","https:\/\/www.youtube.com\/channel\/UCW0IqBl3vE1xPrgiIvkg7NA"]},{"@type":"Person","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb","name":"Nicola Zanetti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","caption":"Nicola Zanetti"},"description":"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.","sameAs":["https:\/\/b-plannow.com"],"url":"https:\/\/b-plannow.com\/en\/author\/nicolazanetti\/"}]}},"_links":{"self":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/13996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/comments?post=13996"}],"version-history":[{"count":0,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/13996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media\/16726"}],"wp:attachment":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media?parent=13996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/categories?post=13996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/tags?post=13996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}