{"id":12793,"date":"2024-02-26T11:43:25","date_gmt":"2024-02-26T10:43:25","guid":{"rendered":"https:\/\/b-plannow.com\/?p=12793"},"modified":"2025-03-03T10:59:44","modified_gmt":"2025-03-03T09:59:44","slug":"growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/","title":{"rendered":"Growth Hacking: acquire as many customers while spending as little as possible"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#What-is-Growth-Hacking\" >What is Growth Hacking?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#What-is-meant-by-Growth-Hacking\" >What is meant by Growth Hacking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Growth-Hacking-vs-traditional-marketing\" >Growth Hacking vs. traditional marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#The-role-of-the-growth-hacker-in-modern-business\" >The role of the growth hacker in modern business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Growth-Hacker-skills-and-competencies-needed\" >Growth Hacker: skills and competencies needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Growth-hacker-a-multidisciplinary-role\" >Growth hacker: a multidisciplinary role<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#How-much-does-a-Growth-hacker-earn\" >How much does a Growth hacker earn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Effective-Growth-Hacking-techniques\" >Effective Growth Hacking techniques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Awareness\" >Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Acquisition\" >Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Activation\" >Activation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Revenues\" >Revenues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Retention\" >Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Referral\" >Referral<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Benefits-of-Growth-Hacking-for-businesses\" >Benefits of Growth Hacking for businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Rapid-increase-in-growth\" >Rapid increase in growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Cost-and-resource-optimization\" >Cost and resource optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Growth-Hacking-success-stories\" >Growth Hacking success stories<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Examples-of-winning-strategies\" >Examples of winning strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/b-plannow.com\/en\/growth-hacking-acquire-as-many-customers-while-spending-as-little-as-possible\/#Lessons-to-be-learned-from-industry-bigwigs\" >Lessons to be learned from industry bigwigs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Rapid growth on a shoestring budget: possible? Yes, with <strong>Growth Hacking<\/strong>. If you have a <a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/\">startup<\/a> or want to launch one, you can&#8217;t miss this particular approach that, in the past, made the fortune of many startups and that, nowadays, is also adopted by other types of companies, in every sector.<\/p>\n<p>But is it really all gold that glitters? It should be made clear from the outset that Growth Hacking is one of the most controversial and discussed topics in business and, for this reason, it is a subject that necessarily needs to be thoroughly understood. This guide will help you understand how Growth Hacking, through innovative strategies and precise measurements, is able to accelerate the growth of your startup.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-Growth-Hacking\"><\/span>What is Growth Hacking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>meaning<\/strong> of Growth Hacking immediately introduces the first problem: there is no definition that can contain within it all the elements and all the characteristics of this particular approach.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-is-meant-by-Growth-Hacking\"><\/span>What is meant by Growth Hacking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, the origin of the concept of &#8220;Growth Hacking&#8221; can be traced back to 2010 and is traced to <strong>Sean Ellis<\/strong>, founder and CEO of GrowthHackers.<\/p>\n<p>The goal of this approach is to be able to win as many customers as possible while spending as little as possible.<\/p>\n<p>Easy to say, but practice is, of course, another matter. In more concrete terms, Growth Hacking translates into the ability to <strong>experiment<\/strong>, <strong>measure<\/strong> and <strong>analyze what works well and why<\/strong>, so that you can replicate the conditions most conducive to business growth.<\/p>\n<p>Some definitions of Growth Hacking focus especially on the <strong>fast and sequential experimentation<\/strong> that characterizes this particular approach, while others prefer to shine a special spotlight on the <strong>absence of a solid background and specific budget<\/strong> in <a href=\"https:\/\/b-plannow.com\/en\/marketing-plan\/\">marketing<\/a>. In order to understand what distinguishes Growth Hacking from traditional marketing, however, additional aspects need to be explored as well.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth-Hacking-vs-traditional-marketing\"><\/span>Growth Hacking vs. traditional marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To know the difference between traditional marketing and Growth Hacking, you need to know that those who resort to this particular approach do not use the old and traditional tools adopted in marketing (or, at least, not only) and combine skills in this field with more technical skills, such as those, for example, developed in the field of <strong>programming<\/strong>, <strong>engineering<\/strong>, <strong>data analysis<\/strong> or <strong>content management<\/strong>. It is no coincidence that Growth Hacking is also often considered a kind of link between marketing, programming, and data analysis.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-role-of-the-growth-hacker-in-modern-business\"><\/span>The role of the growth hacker in modern business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As just outlined, Growth Hacking is an approach that combines elements from multiple disciplines to identify the most effective strategies to grow a business quickly and cheaply. Even within this diverse field, however, it is possible to find some fixed points regarding the skills and expertise needed to do the delicate work of a Growth Hacker.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth-Hacker-skills-and-competencies-needed\"><\/span>Growth Hacker: skills and competencies needed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the characteristics that most distinguishes a Growth Hacker is his or her <strong>creativity<\/strong>: indeed, such a professional figure finds creative and innovative solutions. This, in modern business, also means, for example, knowing how to use Artificial Intelligence to unearth new growth opportunities.<\/p>\n<p>In addition to being creative, however, the Growth Hacker is also <strong>analytical<\/strong>: he carefully and precisely measures and analyzes to see what works and what doesn&#8217;t, hypothesizes, prioritizes, and experiments with strategies to find the best path to success.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth-hacker-a-multidisciplinary-role\"><\/span>Growth hacker: a multidisciplinary role<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It must be clear to you by now, but it bears repeating: a Growth Hacker possesses deep knowledge in marketing (especially in the digital field) but is a <strong>cross-cutting figure<\/strong> capable of employing notions and tools from other subjects as well.<\/p>\n<p>More than a discipline, Growth Hacking is, therefore, a cross-cutting approach that &#8220;embraces&#8221; multiple disciplines. To explain this concept even better, we quote the words of expert <strong>Dani Hart<\/strong>:<\/p>\n<blockquote><p>&#8220;Growth Hacking is a mindset.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-much-does-a-Growth-hacker-earn\"><\/span>How much does a Growth hacker earn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ability to combine within it skills and expertise from different subjects is what makes the figure of the Growth Hacker highly sought after these days. Obviously, however, earnings vary according to skills and experience. Generally speaking, in the <strong>United States of America<\/strong>, the compensation of an experienced Growth Hacker can touch (and, in some cases, exceed) <strong>$150,000<\/strong>. In Europe and, specifically, in Italy, fees are lower on average, although this professional figure is growing rapidly.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Effective-Growth-Hacking-techniques\"><\/span>Effective Growth Hacking techniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The time has come to learn about the most effective Growth Hacking techniques. Growth Hackers, in order to find the best way to grow a business quickly and with little expense, are used to implement a <strong>(continuous) ideation-verification-modification process<\/strong>, following a lean approach, which consists of several steps, summarized in the so-called &#8220;Pirate Funnel&#8221; or &#8220;AAARRR Funnel&#8221; framework.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12785\" aria-describedby=\"caption-attachment-12785\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12785 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/02\/Pirates-Funnel.jpg\" alt=\"Pirates Funnel\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-12785\" class=\"wp-caption-text\">Pirates Funnel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Awareness\"><\/span>Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The initial stage of the AAARRR journey is that of <strong>Awareness<\/strong>, the point at which a person first discovers our product or service. This moment is when an individual moves from total ignorance to knowledge of our existence.<\/p>\n<p>This stage is often the shallowest in terms of data analysis, including so-called &#8220;vanity metrics.&#8221; These data, while not providing concrete feedback on the progress of our business, tend to create a positive feeling upon observation.<\/p>\n<p>However, the superficial nature of these metrics should not lead us to neglect them. On the contrary, by monitoring them closely, we can detect early signs of problems and act accordingly.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acquisition\"><\/span>Acquisition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next step in the AAARRR journey is <strong>Acquisition<\/strong>, which is when an individual actually becomes a user. This occurs only when a person provides us with his or her contact information, such as an e-mail address or phone number.<\/p>\n<p>It is not enough to have 1,000 visitors to our website to claim to have 1,000 users or 1,000 emails. This underscores how the importance of metrics collected in the earlier stages of the funnel diminishes as we get deeper into the process.<\/p>\n<p>If in the awareness phase having 1,000 visitors to the site seemed like a positive result, this number loses relevance when we consider how many of these visitors have turned into active users, that is, how many we can identify and contact directly.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Activation\"><\/span>Activation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of course, not everyone who signs up for a service actually uses it; similarly, not everyone who subscribes to a newsletter reads it, and not everyone who downloads an application ends up using it.<\/p>\n<p>For this reason, the AAARRR funnel includes a specific phase for those users who decide to become active, i.e., to go beyond simple enrollment, namely the <strong>Activation<\/strong> phase.<br \/>\nAs seen in the previous steps, many of the metrics initially considered lose importance when we focus on how many users have actually become active.<\/p>\n<p>This stage is generally identified by an action (or series of actions) that demonstrates that the user has actually experienced the product, thus understanding its potential and the value we promised in the initial stages.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Revenues\"><\/span>Revenues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fourth stage of the AAARRR funnel concerns users who make a payment, the moment when we can officially consider them as customers.<\/p>\n<p>Just as we could not call them users until we obtained a unique contact, similarly we cannot label them as customers until they make an initial purchase. To increase <strong>Revenues<\/strong>, it is important to push customers to take certain actions, such as downloading an app (for a fee).<\/p>\n<p>It is only at this stage that we begin to monitor data specifically related to turnover, making it a particularly critical stage where companies generally have ample room for detailed analysis and experimentation.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retention\"><\/span>Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next step is Loyalty or <strong>Retention<\/strong>: this is a particularly delicate stage because this is when, by continuing to satisfy the customer and encouraging them to return, you can transform them from an occasional customer to a loyal customer, ready to buy and use your products or services again in the future.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Referral\"><\/span>Referral<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that a satisfied customer will not only return to buy your products or services, but will also recommend them within his or her circle of friends and family. At the <strong>Referral<\/strong> stage you must encourage your customers to become Brand Ambassadors, thus generating a positive domino effect on sales.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-of-Growth-Hacking-for-businesses\"><\/span>Benefits of Growth Hacking for businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The marketing benefits secured by Growth Hacking are many, but you should know that most of them are concentrated in 3 macro areas: <strong>Content Marketing<\/strong>, <strong>Product Marketing<\/strong> and <strong>Advertising<\/strong>. The application of Growth Hacking in these areas (and more) is aimed at improving business performance and, more specifically, increasing growth faster by optimizing costs and available resources. What should be clear to you is that marketing activities are the same: what changes and makes the difference is how they are selected and carried out.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rapid-increase-in-growth\"><\/span>Rapid increase in growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From the very first lines of this guide we have made it clear that Growth Hacking is an important resource especially for startups. The reason is obvious: such companies often do not yet have a finished product or service, have yet to accurately identify their customers. have not particularly large funds and, in order to avoid being cut off from the market (and, therefore, to survive), need to grow very quickly. The <strong>advanced and fast experimentation processes<\/strong> that characterize Growth Hacking allow for <strong>rapid growth<\/strong> without the need to take too many risks.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost-and-resource-optimization\"><\/span>Cost and resource optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As just pointed out, Growth Hacking is particularly suitable for those with limited resources: the <strong>analytical approach<\/strong> behind Growth Hacking allows for <strong>cost optimization<\/strong>, because it allows you to quickly figure out what works and what does not, thus avoiding investing in the least effective solutions. The <strong>experiments<\/strong> conducted are <strong>small, fast and sequential<\/strong> and have a <strong>relatively low risk margin<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth-Hacking-success-stories\"><\/span>Growth Hacking success stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growth Hacking has made the success of many startups and companies that you are surely familiar with. To better understand the benefits this approach can ensure, it is useful to dwell on some virtuous examples.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Examples-of-winning-strategies\"><\/span>Examples of winning strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Three of the best-known cases of particularly successful Growth Hacking strategies are <strong>Dropbox<\/strong>, <strong>Hotspot<\/strong>, and <strong>Airbnb<\/strong>.<\/p>\n<p>To increase its user base, Dropbox has decided to reward its users for inviting new users to the platform by granting them additional storage space over and above what they have already opted for.<\/p>\n<p>The founders of Hotspot, on the other hand, decided to develop a referral program to launch the web mail system on the market: by adding the message &#8220;P.S. I love you. Get your free e-mail at Hotmail&#8221; they won millions of new users with minimal effort.<\/p>\n<p>Finally, Airbnb, in its start-up phase, took advantage of the popularity of Craiglist (a platform designed for users looking for a home): as users filled out forms to add their accommodation on the site, they were given the opportunity to share the listing on Craiglist as well, which greatly increased Brand Awareness.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lessons-to-be-learned-from-industry-bigwigs\"><\/span>Lessons to be learned from industry bigwigs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The case histories cited earlier provide valuable lessons for those who, like you, are considering leveraging Growth Hacking to accelerate the growth of a startup. The case of Dropbox and, even more so, that of Hotspot teach, for example, that <strong>the most used and established strategy is not always also the most effective one<\/strong>: experimenting with innovative techniques can bring better results and in a shorter time, with minimal effort and low risk margins.<\/p>\n<p>The Airbnb example, on the other hand, is proof that those who do Growth Hacking have not only traditional marketing skills, but also programming skills: in fact, Craiglist, when Airbnb put this strategy in place, did not include a public API for that particular operation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Rapid growth on a shoestring budget: possible? Yes, with Growth Hacking. If you have a startup or want to launch one, you can&#8217;t miss this particular approach that, in the past, made the fortune of many startups and that, nowadays, is also adopted by other types of companies, in every sector. But is it really [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[87,74],"class_list":["post-12793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-digital-marketing-en","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Hacking: what it is and how to use it for business growth | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Learn how Growth Hacking can accelerate your company&#039;s growth through innovative strategies and precise measurements. 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