{"id":12442,"date":"2024-01-29T10:09:04","date_gmt":"2024-01-29T09:09:04","guid":{"rendered":"https:\/\/b-plannow.com\/?p=12442"},"modified":"2025-03-03T11:00:10","modified_gmt":"2025-03-03T10:00:10","slug":"managing-customer-relationships-techniques-and-tips","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/","title":{"rendered":"Managing customer relationships: techniques and tips"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#The-importance-of-customer-relationships-in-modern-business\" >The importance of customer relationships in modern business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Rising-consumer-expectations\" >Rising consumer expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#The-key-to-long-term-loyalty\" >The key to long-term loyalty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Types-of-customer-relationships\" >Types of customer relationships<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Personal-and-dedicated-assistance\" >Personal and dedicated assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Self-service-and-automated-services\" >Self-service and automated services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#The-strength-of-communities\" >The strength of communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Co-creation-as-an-engagement-strategy\" >Co-creation as an engagement strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Tools-and-techniques-for-managing-customer-relationships\" >Tools and techniques for managing customer relationships<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Software-and-CRM-to-monitor-interactions\" >Software and CRM to monitor interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#The-importance-of-feedback-and-satisfaction-measurement\" >The importance of feedback and satisfaction measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Creating-a-customer-centered-corporate-culture\" >Creating a customer-centered corporate culture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Conclusion-the-future-of-customer-relations\" >Conclusion: the future of customer relations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/b-plannow.com\/en\/managing-customer-relationships-techniques-and-tips\/#Emerging-trends-and-how-to-prepare-for-them\" >Emerging trends and how to prepare for them<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>All customers are valuable to a business, but some are more valuable than others. Think, for example, of a customer who comes back to you to buy a new <a href=\"https:\/\/b-plannow.com\/en\/better-to-sell-services-or-products-tips-for-a-new-business\/\">product or service<\/a> after his or her first purchase and endorses your <a href=\"https:\/\/b-plannow.com\/en\/how-to-create-a-successful-brand-from-scratch\/\">brand<\/a> by recommending it to other consumers: is his or her value the same as that of someone who merely buys one of your products or services once? The answer is, of course, no.<\/p>\n<p>To establish a strong <strong>relationship with your<\/strong> most valuable <strong>customers<\/strong> you must, first of all, know who they are and know their specific needs. Based on that, you must then be able to offer them just what they want or need and promote your offerings in a way that reaches them effectively.<\/p>\n<p>The aspects you need to consider in customer relationship management, however, are also many others; you are about to discover them all in this very guide.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The-importance-of-customer-relationships-in-modern-business\"><\/span>The importance of customer relationships in modern business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on your <a href=\"https:\/\/b-plannow.com\/en\/business-model\/\">Business Model<\/a>, today you can choose from different forms of customer relationships: from <strong>personal support<\/strong> (including <strong>dedicated<\/strong> versions) to <strong>self-service<\/strong> (or, in more advanced cases, <strong>automated services<\/strong>), via <strong>community<\/strong> and <strong>co-creation-based<\/strong> relationships.<\/p>\n<p>The ways in which we relate to customers have changed profoundly over the years. The reasons for this are many, but prominent among them are the new expectations that consumers today have of companies.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rising-consumer-expectations\"><\/span>Rising consumer expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nowadays, even if you have succeeded in developing a unique and revolutionary product, you cannot tell yourself that you will achieve success with your <a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/\">startup<\/a>. <strong>Shep Hyken<\/strong>, not surprisingly, teaches:<\/p>\n<blockquote><p>&#8220;The success of a startup is closely linked to the ability to manage and cultivate lasting relationships with customers.&#8221;<\/p><\/blockquote>\n<p>Winning over consumers is more complicated today because their attentions now focus not only on the <strong>product you sell<\/strong> &#8211; they also consider <strong>how you sell it<\/strong> and <strong>what happens before, during, and after the sale<\/strong>.<\/p>\n<p>All of this has prompted companies to invest more and more in their dedicated <strong>customer service<\/strong> teams, precisely for the purpose of being able to deliver a better customer experience so as to meet (or even exceed) new and growing consumer expectations.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-key-to-long-term-loyalty\"><\/span>The key to long-term loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to know that to <strong><a href=\"https:\/\/b-plannow.com\/en\/why-build-customer-loyalty-to-ensure-the-growth-of-your-business\/\">build long-term customer loyalty<\/a><\/strong> you need to focus your attentions on customer interactions and take care to build strong relationships that are mutually beneficial and go beyond the single purchase.<\/p>\n<p>For this to be possible, as already pointed out, you need to understand who your customers are and know what needs or desires they have. Then you need to establish a relationship with them, either in person or online. Keep in mind that this is a gradual process, kicking off as customers perceive the value of your startup and aimed at generating an interest that can then translate into a purchase.<\/p>\n<p>Show your customers that they can trust you and rely not only on the quality of your products or services, but also on your customer service (remember that the training of <a href=\"https:\/\/b-plannow.com\/en\/how-to-search-for-staff-how-to-select-the-best-candidates\/\">employees<\/a> is, in this regard, crucial). It doesn&#8217;t end there: keep the communication channel with customers open even after the purchase and use the information you collect to offer tailored rewards, discounts, promotions and offers.<\/p>\n<p>A customer who feels held in high regard and appreciated will tend to make regular purchases from you (preferring you to <a href=\"https:\/\/b-plannow.com\/en\/competitive-analysis-what-it-is-how-to-do-it-and-why\/\">competition<\/a>) and recommend your products or services to friends and family.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types-of-customer-relationships\"><\/span>Types of customer relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earlier, we merely mentioned briefly the different types of customer relationships you can decide to adopt. Let us now delve into them one by one.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personal-and-dedicated-assistance\"><\/span>Personal and dedicated assistance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personal assistance refers to a relationship with the customer based on the presence (physical or virtual) of an attendant <strong>serving the customer<\/strong> to meet his or her needs and resolve any problems or concerns.<\/p>\n<p>Dedicated personal assistance involves a next step and, that is, that the relationship is maintained over time, entrusting the customer with the same staff member at all times. An example? Insurance or financial advisors.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Self-service-and-automated-services\"><\/span>Self-service and automated services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In contrast, the self-service customer relationship does not involve personal and dedicated assistance, since the customer is offered all the theoretical and practical tools to be able to complete the <strong>purchase transaction independently<\/strong>.<\/p>\n<p>Automated services represent the evolved form of what has just been said: one example is online banks, which allow their users to perform many of the transactions that can be done at the physical bank counter independently via the Web.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-strength-of-communities\"><\/span>The strength of communities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a community makes customer relationships stronger while also fostering the emergence of relationships among customers themselves, giving rise to a <strong>shared identity<\/strong> that revolves around recognition within a group. Keep in mind that community, in this context, refers to any community of users that follows a brand and interacts with it through various forms of initiatives (mostly launched on the Web today).<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co-creation-as-an-engagement-strategy\"><\/span>Co-creation as an engagement strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Co-creation is a customer engagement strategy based on <strong>sharing the value creation process<\/strong>. In practical terms, this strategy translates into actively involving customers, who can suggest changes to what the company proposes.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools-and-techniques-for-managing-customer-relationships\"><\/span>Tools and techniques for managing customer relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today&#8217;s technological evolution provides you with new tools to manage your customer relationships even more effectively.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Software-and-CRM-to-monitor-interactions\"><\/span>Software and CRM to monitor interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consumers&#8217; increased focus on support services has prompted companies to invest more and more in <a href=\"https:\/\/b-plannow.com\/en\/using-a-crm-management-system-for-customer-data-the-complete-guide\/\">CRM<\/a> (<strong>Customer Relationship Management<\/strong>) and adopt an approach to business that puts the customer at the center of everything.<\/p>\n<p>Valuable allies of companies in this regard are <strong>CRM management systems<\/strong>, technological tools designed specifically with the aim of making relationships with customers (both potential and existing) better throughout the sales cycle. CRM management systems, for example, make it possible to record contact information, monitor all customer interactions, and organize data that will later prove valuable for sales purposes.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-importance-of-feedback-and-satisfaction-measurement\"><\/span>The importance of feedback and satisfaction measurement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your startup needs to build positive relationships with customers, and the only way to certify how good you are is to record <strong>feedback<\/strong> from the customers themselves, measuring their degree of <strong>satisfaction<\/strong>. You should know that studies have revealed that consumers believe that a good experience with a company is more likely to influence their purchase decision than advertising.<\/p>\n<p>Requesting feedback can be done in a variety of ways: one example is Customer Satisfaction surveys with measurement by <strong>NPS scores<\/strong> (Net Promoter Score is a benchmark for measuring customer satisfaction, which focuses on the likelihood that customers will recommend the business to a friend of theirs).<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12436\" aria-describedby=\"caption-attachment-12436\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12436 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/01\/Net-Promoter-Score.jpg\" alt=\"Net Promoter Score\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-12436\" class=\"wp-caption-text\">Net Promoter Score<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating-a-customer-centered-corporate-culture\"><\/span>Creating a customer-centered corporate culture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to create positive relationships with your customers, you must also implement a customer-centered culture. Creating the <strong>buyer&#8217;s journey map<\/strong> (and not customer journey; in fact, the buyer&#8217;s journey is how you acquire customers, while the customer&#8217;s journey is how you retain them) allows you to precisely delineate the path of your target consumers: that way, knowing all the key steps will make it easier for your employees to help customers as well, intervening at the right time with the right solutions.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12444\" aria-describedby=\"caption-attachment-12444\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12444 size-full\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/01\/What-is-the-buyers-journey.jpg\" alt=\"What is the buyer's journey\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-12444\" class=\"wp-caption-text\">What is the buyer&#8217;s journey<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion-the-future-of-customer-relations\"><\/span>Conclusion: the future of customer relations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As has already been widely emphasized, the only way to effectively manage customer relationships is to listen to the customers themselves. Their needs and wants have changed profoundly over time and-you can bet they will change again in the future. For this reason, you really cannot afford to ignore new and <strong>emerging trends<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emerging-trends-and-how-to-prepare-for-them\"><\/span>Emerging trends and how to prepare for them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the area of customer relations, the focus today is on two aspects in particular: <strong>customer loyalty<\/strong> and <strong>personalized experiences<\/strong>.<\/p>\n<p>Regarding the first aspect, CRM systems are now increasingly able to anticipate customer inquiries, signaling where a problem might arise even before customers can notice it.<\/p>\n<p>The customer&#8217;s buying experience is as important, if not more so, than the quality of the product or service you offer. In this sense, CRM platforms are very useful because they allow you to manage a large amount of information needed to create personalized experiences for each customer. In the near future-this is now a certainty-this will also be possible on a large scale.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>All customers are valuable to a business, but some are more valuable than others. Think, for example, of a customer who comes back to you to buy a new product or service after his or her first purchase and endorses your brand by recommending it to other consumers: is his or her value the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[82,74],"class_list":["post-12442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-grow-a-startup","tag-sales-production-process","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer relations: strategies to optimize their management | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Discover the best techniques and strategies for managing and improving your 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