{"id":10777,"date":"2023-10-02T09:13:22","date_gmt":"2023-10-02T07:13:22","guid":{"rendered":"https:\/\/b-plannow.com\/?p=10777"},"modified":"2025-03-03T11:05:50","modified_gmt":"2025-03-03T10:05:50","slug":"10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success","status":"publish","type":"post","link":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/","title":{"rendered":"10 Essential Books for Startups and Entrepreneurs: Your Guide to Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Why-reading-is-critical-for-entrepreneurs\" >Why reading is critical for entrepreneurs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Startup-Fundamentals-%E2%80%93-Nicola-Zanetti\" >Startup Fundamentals &#8211; Nicola Zanetti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Creare-Modelli-di-Business-%E2%80%93-Alex-Osterwalder\" >Creare Modelli di Business &#8211; Alex Osterwalder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#The-Lean-Startup-%E2%80%93-Eric-Ries\" >The Lean Startup &#8211; Eric Ries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Zero-to-One-%E2%80%93-Peter-Thiel\" >Zero to One &#8211; Peter Thiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#The-Entrepreneurs-Guide-to-Customer-Development-%E2%80%93-Brant-Cooper-Patrick-Vlaskovits\" >The Entrepreneur&#8217;s Guide to Customer Development &#8211; Brant Cooper, Patrick Vlaskovits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#The-Four-Steps-to-the-Epiphany-%E2%80%93-Steve-Blank\" >The Four Steps to the Epiphany &#8211; Steve Blank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#The-Toyota-Spirit-%E2%80%93-Taiichi-Ohno\" >The Toyota Spirit &#8211; Taiichi Ohno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Who-%E2%80%93-Geoff-Smart-Randy-Street\" >Who &#8211; Geoff Smart, Randy Street<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Creativity-Inc-%E2%80%93-Ed-Catmull-with-Amy-Wallace\" >Creativity Inc. &#8211; Ed Catmull with Amy Wallace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#The-Hard-Thing-About-Hard-Things-%E2%80%93-Ben-Horowitz\" >The Hard Thing About Hard Things &#8211; Ben Horowitz<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#Books-for-Startup-how-to-choose-them\" >Books for Startup: how to choose them<\/a><\/li><\/ul><\/nav><\/div>\n<p>Every entrepreneur&#8217;s bookshelf simply cannot be without some fundamental books that explain in detail how to achieve success. There are many <strong>books for startups and entrepreneurs<\/strong>: some of them illustrate tips and methodologies to follow in order to arrive at the best operational decisions, while others recount experiences and case studies that are useful as valuable virtuous examples from which to draw inspiration.<\/p>\n<p>In this guide you can find the titles of 10 books for <a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/\">startups<\/a> and entrepreneurs that you absolutely cannot afford not to read. Before you go through the list, however, it is important that you really understand why it is so helpful for an entrepreneur to read (and, more importantly, why it is important to read these very books).<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why-reading-is-critical-for-entrepreneurs\"><\/span>Why reading is critical for entrepreneurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Books that explain how to build success, how to achieve it, and how to maintain it are useful both for those who are starting a startup (<a href=\"https:\/\/b-plannow.com\/en\/innovative-startup-definition-requirements-advantages-and-examples\/\">innovative<\/a> or not) and for those who are running an established company in the market.<\/p>\n<p>By reading such books, you have the opportunity to <strong>draw inspiration<\/strong> from those who have gone before you, to <strong>pick up on certain details<\/strong> in your path to success that you may not have noticed before, and to <strong>stay motivated<\/strong> along the entire path to your ultimate goal.<\/p>\n<p>Starting a startup and bringing it to success is certainly no easy feat, and in the words of those in the past who have been in the condition you are now, you can find the right impetus to continue on your path. Remember: whatever problem you find yourself facing, in one of the books for entrepreneurs that we will mention in the next few lines you will find the cue to identify the best solution.<\/p>\n<p>Want one more reason to start (or continue) reading? That this activity is crucial for entrepreneurs was also argued by <strong>Jim Rohn<\/strong>, a famous entrepreneur and motivational speaker. This, in fact, is a famous phrase of his that you would do well to always keep in mind:<\/p>\n<blockquote><p>&#8220;A leader is a reader first. Those who do not read are destined to follow.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Startup-Fundamentals-%E2%80%93-Nicola-Zanetti\"><\/span>Startup Fundamentals &#8211; Nicola Zanetti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10753\" aria-describedby=\"caption-attachment-10753\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10753 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Startup-Fundamentals-Nicola-Zanetti-1024x724.jpg\" alt=\"Startup Fundamentals - Nicola Zanetti\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10753\" class=\"wp-caption-text\">Startup Fundamentals &#8211; Nicola Zanetti<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Published in July 2023, &#8220;<strong>Startup Fundamentals<\/strong>&#8221; by <strong>Nicola Zanetti<\/strong> (founder of <a href=\"https:\/\/b-plannow.com\/en\/\">B-PlanNow\u00ae<\/a>) is the perfect travel companion for anyone wishing to navigate the startup world and turn their idea into a successful business venture.<\/p>\n<p>The &#8220;heart&#8221; of the book is devoted to the &#8220;<strong>SCALEUP method<\/strong>&#8220;, a step-by-step approach to building and growing a startup. Inside this handbook you can find many examples and practical tools, guides and valuable advice on various topics related to the startup universe, such as <a href=\"https:\/\/b-plannow.com\/en\/funding-plan\/\">funding strategies<\/a>.<\/p>\n<p>The first lines of the book deserve special attention: &#8220;Startup Fundamentals,&#8221; in fact, begins with a frank reflection on the challenges a startup faces, such as fear of failure and founder burnout. By reading this book, you will understand that even failure can be a stepping stone to success.<\/p>\n<p>You can find it <a href=\"https:\/\/amzn.eu\/d\/1lqm4Ta\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creare-Modelli-di-Business-%E2%80%93-Alex-Osterwalder\"><\/span>Creare Modelli di Business &#8211; Alex Osterwalder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10755\" aria-describedby=\"caption-attachment-10755\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10755 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Creare-Modelli-di-Business-Alex-Osterwalder-1024x724.jpg\" alt=\"Creare Modelli di Business - Alex Osterwalder\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10755\" class=\"wp-caption-text\">Creare Modelli di Business &#8211; Alex Osterwalder<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<strong>Creare Modelli di Business<\/strong>&#8221; by <strong>Alex Osterwalder<\/strong>, first published in English in 2010 under the title &#8220;Business Model Generator&#8221; (and later translated into 23 languages), is &#8220;a practical and effective handbook for those who need to create or innovate a <a href=\"https:\/\/b-plannow.com\/en\/how-to-choose-the-right-business-model\/\">business model<\/a>&#8220;.<\/p>\n<p>Keep in mind that even when markets are in turmoil, those who can combine strong creativity with rigorous method can not only survive but also thrive.<\/p>\n<p>This book is famous because within it is illustrated the Business Model Canvas, among the most widely used frameworks for defining the <a href=\"https:\/\/b-plannow.com\/en\/business-model\/\">business model<\/a> of a startup.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Lean-Startup-%E2%80%93-Eric-Ries\"><\/span>The Lean Startup &#8211; Eric Ries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10757\" aria-describedby=\"caption-attachment-10757\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10757 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/The-Lean-Startup-Eric-Ries-1024x724.jpg\" alt=\"The Lean Startup - Eric Ries\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10757\" class=\"wp-caption-text\">The Lean Startup &#8211; Eric Ries<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<strong>The Lean Startup<\/strong>&#8220;, a 2011 book translated into Italian under the title &#8220;Starting Light,&#8221; describes the method developed by young entrepreneur <strong>Eric Ries<\/strong> (the &#8220;Lean Startup&#8221; method to be exact), which proposes a continuous process of ideation, check and modification to adapt the product step by step to the customers&#8217; desires, while keeping expenses under control.<\/p>\n<p>The goal is to drastically reduce time and costs and, with them, also the likelihood of going bust. By reading this book, then, you will discover how to make your startup work even on a limited budget.<\/p>\n<p>Fun fact: This method has spread around the world by word of mouth, thanks to the existence of a real Lean Startup &#8220;movement,&#8221; which is also present in our country.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zero-to-One-%E2%80%93-Peter-Thiel\"><\/span>Zero to One &#8211; Peter Thiel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10759\" aria-describedby=\"caption-attachment-10759\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10759 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Zero-to-One-Peter-Thiel-1024x724.jpg\" alt=\"Zero to One - Peter Thiel\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10759\" class=\"wp-caption-text\">Zero to One &#8211; Peter Thiel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<strong>Zero to One<\/strong>&#8221; is the book in which <strong>Peter Thiel<\/strong>, founder of Paypal and Palantir (but also an investor in a hundred startups, including Facebook and SpaceX), explains that copying the ventures of those who came before us is not the solution: in fact, to build the future, we need vertical and transformative change (in his words, we need to go &#8220;from 0 to 1&#8221;).<\/p>\n<p>The act of creation, Thiel explained in his book, is unique, and in the world of innovation each event happens once and only once.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Entrepreneurs-Guide-to-Customer-Development-%E2%80%93-Brant-Cooper-Patrick-Vlaskovits\"><\/span>The Entrepreneur&#8217;s Guide to Customer Development &#8211; Brant Cooper, Patrick Vlaskovits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10761\" aria-describedby=\"caption-attachment-10761\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10761 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/The-Entrepreneurs-Guide-to-Customer-Development-Brant-Cooper-Patrick-Vlaskovits-1024x724.jpg\" alt=\"The Entrepreneur's Guide to Customer Development - Brant Cooper, Patrick Vlaskovits\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10761\" class=\"wp-caption-text\">The Entrepreneur&#8217;s Guide to Customer Development &#8211; Brant Cooper, Patrick Vlaskovits<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Regarded as a &#8220;must-read&#8221; by Steve Blank and Eric Ries (of the aforementioned Lean Startup method), &#8220;<strong>The Entrepreneur&#8217;s Guide to Customer Development<\/strong>&#8220;, a 2010 book written by <strong>Brant Cooper<\/strong> and <strong>Patrick Vlaskovits<\/strong>, is an easy guide that explains how to find early adopters, how to build a Minimum Viable Product, how to find the product fit to the market, and how to establish a sales roadmap and <a href=\"https:\/\/b-plannow.com\/en\/marketing-plan\/\">marketing<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Four-Steps-to-the-Epiphany-%E2%80%93-Steve-Blank\"><\/span>The Four Steps to the Epiphany &#8211; Steve Blank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10763\" aria-describedby=\"caption-attachment-10763\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10763 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/The-Four-Steps-to-the-Epiphany-Steve-Blank-1024x724.jpg\" alt=\"The Four Steps to the Epiphany - Steve Blank\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10763\" class=\"wp-caption-text\">The Four Steps to the Epiphany &#8211; Steve Blank<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>We have just mentioned Steve Blank and cannot fail to mention his &#8220;<strong>The Four Steps to the Epiphany<\/strong>&#8220;, among the best books for entrepreneurs to read.<\/p>\n<p>In this 2013 book on startups, Steve Blank finds answers to a fundamental question that any startupper should be asking: where are the customers?<\/p>\n<p>The &#8220;four steps to Epiphany&#8221; referred to in the title of the book are precisely the various steps of Customer Development: Discovery, Validation, Creation and Building.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Toyota-Spirit-%E2%80%93-Taiichi-Ohno\"><\/span>The Toyota Spirit &#8211; Taiichi Ohno<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10765\" aria-describedby=\"caption-attachment-10765\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10765 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Lo-spirito-Toyota-Taiichi-Ohno-1024x724.jpg\" alt=\"Lo spirito Toyota - Taiichi Ohno\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10765\" class=\"wp-caption-text\">Lo spirito Toyota &#8211; Taiichi Ohno<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<strong>Lo Spirito Toyota<\/strong>&#8221; is a 2004 book in which <strong>Taiichi Ohno<\/strong> recounts how he invented the Toyota production system. This volume, however, is also so much more: it is, for example, the material history of Japan from the postwar period to the present and raises several absolutely relevant questions, including: how much does Japan cost? How much and what poverty does this model entail? Who will be the losers?<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who-%E2%80%93-Geoff-Smart-Randy-Street\"><\/span>Who &#8211; Geoff Smart, Randy Street<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10767\" aria-describedby=\"caption-attachment-10767\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10767 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Who-Geoff-Smart-Randy-Street-1024x724.jpg\" alt=\"Who - Geoff Smart, Randy Street\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10767\" class=\"wp-caption-text\">Who &#8211; Geoff Smart, Randy Street<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>There is a specific reason why &#8220;<strong>Who<\/strong>&#8220;, a 2008 book by <strong>Geoff Smart<\/strong> and <strong>Randy Street<\/strong>, is one of the best books on startups: hiring the wrong <a href=\"https:\/\/b-plannow.com\/en\/how-to-search-for-staff-how-to-select-the-best-candidates\/\">employees<\/a> is one of the most common and most serious mistakes anyone running a company can make.<\/p>\n<p>This book, in just a few simple steps, tells you how to find the right people to hire, no matter what specific role you&#8217;re recruiting for.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creativity-Inc-%E2%80%93-Ed-Catmull-with-Amy-Wallace\"><\/span>Creativity Inc. &#8211; Ed Catmull with Amy Wallace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10769\" aria-describedby=\"caption-attachment-10769\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10769 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/Creativity-Inc.-Ed-Catmull-with-Amy-Wallace-1024x724.jpg\" alt=\"Creativity Inc. - Ed Catmull with Amy Wallace\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10769\" class=\"wp-caption-text\">Creativity Inc. &#8211; Ed Catmull with Amy Wallace<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Knowing how to break the mold is important if you want to consistently create amazing things. The book &#8220;<strong>Creativity Inc.<\/strong>&#8221; by <strong>Ed Catmull<\/strong> with <strong>Amy Wallace<\/strong>, named one of the best books of 2014 by The Huffington Post, Financial Times, Success, Inc. and Library Journal, gives you an in-depth look at the world of Pixar, the animation giant responsible for some of the masterpieces so beloved by children (and others).<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The-Hard-Thing-About-Hard-Things-%E2%80%93-Ben-Horowitz\"><\/span>The Hard Thing About Hard Things &#8211; Ben Horowitz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10771\" aria-describedby=\"caption-attachment-10771\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10771 size-large\" src=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/08\/The-Hard-Thing-About-Hard-Things-Ben-Horowitz-1024x724.jpg\" alt=\"The Hard Thing About Hard Things - Ben Horowitz\" width=\"1024\" height=\"724\" \/><figcaption id=\"caption-attachment-10771\" class=\"wp-caption-text\">The Hard Thing About Hard Things &#8211; Ben Horowitz<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Last but not least is the book &#8220;<strong>The Hard Thing About Hard Things<\/strong>&#8221; by <strong>Ben Horowitz<\/strong>. In this 2014 book you can find advice on how to give birth to a startup and how best to run it, focusing on the most complicated problems and how you can tackle and solve them.<\/p>\n<p>By reading this book you can get an idea of why the CEO&#8217;s job may be considered among the most complicated in the world, but you can also discover how to survive anxiety and stress by separating facts from perception and understanding that &#8220;there are no shortcuts to knowledge.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Books-for-Startup-how-to-choose-them\"><\/span>Books for Startup: how to choose them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having exhausted the roundup of the 10 books on entrepreneurship that you need to read, it is time to reiterate that the volumes mentioned above, some more and some less, are useful both for those who are planning to start a startup and for those who are already running an established business. Rightly so, now you are probably wondering: okay, but <strong>which book do I start with?<\/strong> And which ones are best suited to my specific needs?<\/p>\n<p>Of course, you can already get an idea about the content of the various books from the brief introductions we have made of them in the previous lines. In fact, as already pointed out, there are books devoted specifically to the startup universe: one example is the book &#8220;Startup Fundamentals&#8221; by B-PlanNow\u00ae founder Nicola Zanetti.<\/p>\n<p>Within our list of books for startups and entrepreneurs you can also find volumes that are particularly useful in addressing specific stages of a startup&#8217;s life. For example, there are book titles suitable for aspiring startuppers (such as the book &#8220;Zero to One&#8221; by Peter Thiel), books suitable for those running a startup in the seed and startup stage (&#8220;Creare modelli di business &#8221; by Alexander Osterwalder) and &#8220;The Lean Startup&#8221; by Eric Ries), and books more useful for those with a growing startup (such as, for example, &#8220;The Hard Thing About Hard Things&#8221; by Ben Horowitz).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you want to read all the articles related to the stage your startup is in?<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_plunge\"><strong>Take the plunge<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#Take_the_first_steps\"><strong>Take the first steps<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_start_a_startup\"><strong>How to start a startup<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/b-plannow.com\/en\/how-to-start-a-successful-startup-and-make-it-work\/#How_to_grow_a_startup\"><strong>How to grow a startup<\/strong><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Every entrepreneur&#8217;s bookshelf simply cannot be without some fundamental books that explain in detail how to achieve success. There are many books for startups and entrepreneurs: some of them illustrate tips and methodologies to follow in order to arrive at the best operational decisions, while others recount experiences and case studies that are useful as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[70],"class_list":["post-10777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-start-a-startup","tag-useful-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow<\/title>\n<meta name=\"description\" content=\"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow\" \/>\n<meta property=\"og:description\" content=\"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/\" \/>\n<meta property=\"og:site_name\" content=\"B-PlanNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/B-Plannow-104773244438671\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T07:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T10:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicola Zanetti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow\" \/>\n<meta name=\"twitter:description\" content=\"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Zanetti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/\"},\"author\":{\"name\":\"Nicola Zanetti\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\"},\"headline\":\"10 Essential Books for Startups and Entrepreneurs: Your Guide to Success\",\"datePublished\":\"2023-10-02T07:13:22+00:00\",\"dateModified\":\"2025-03-03T10:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/\"},\"wordCount\":1770,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\",\"keywords\":[\"Useful resources\"],\"articleSection\":[\"How to start a startup\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/\",\"name\":\"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\",\"datePublished\":\"2023-10-02T07:13:22+00:00\",\"dateModified\":\"2025-03-03T10:05:50+00:00\",\"description\":\"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/10-Essential-Books-for-Startups-and-Entrepreneurs.png\",\"width\":1300,\"height\":900,\"caption\":\"10 Essential Books for Startups and Entrepreneurs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/home-splash\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to start a startup\",\"item\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/blog\\\/how-to-start-a-startup\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"10 Essential Books for Startups and Entrepreneurs: Your Guide to Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"name\":\"B-Plan Now\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#organization\",\"name\":\"B-Plan Now - Startup in the right hands\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/B-Plan-2.png\",\"width\":400,\"height\":400,\"caption\":\"B-Plan Now - Startup in the right hands\"},\"image\":{\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/B-Plannow-104773244438671\",\"https:\\\/\\\/www.instagram.com\\\/bplannow\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b-plannow\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW0IqBl3vE1xPrgiIvkg7NA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/#\\\/schema\\\/person\\\/26a432cbfada81d641b78f275137b4bb\",\"name\":\"Nicola Zanetti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"url\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"contentUrl\":\"https:\\\/\\\/b-plannow.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Nicola-Zanetti-100x100.png\",\"caption\":\"Nicola Zanetti\"},\"description\":\"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.\",\"sameAs\":[\"https:\\\/\\\/b-plannow.com\"],\"url\":\"https:\\\/\\\/b-plannow.com\\\/en\\\/author\\\/nicolazanetti\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow","description":"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/","og_locale":"en_US","og_type":"article","og_title":"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow","og_description":"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.","og_url":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/","og_site_name":"B-PlanNow","article_publisher":"https:\/\/www.facebook.com\/B-Plannow-104773244438671","article_published_time":"2023-10-02T07:13:22+00:00","article_modified_time":"2025-03-03T10:05:50+00:00","og_image":[{"width":1300,"height":900,"url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","type":"image\/png"}],"author":"Nicola Zanetti","twitter_card":"summary_large_image","twitter_title":"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow","twitter_description":"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.","twitter_image":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","twitter_misc":{"Written by":"Nicola Zanetti","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#article","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/"},"author":{"name":"Nicola Zanetti","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb"},"headline":"10 Essential Books for Startups and Entrepreneurs: Your Guide to Success","datePublished":"2023-10-02T07:13:22+00:00","dateModified":"2025-03-03T10:05:50+00:00","mainEntityOfPage":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/"},"wordCount":1770,"commentCount":0,"publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"image":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","keywords":["Useful resources"],"articleSection":["How to start a startup"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/","url":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/","name":"Books for Start-ups and Entrepreneurs: 10 Essential Readings | B-PlanNow","isPartOf":{"@id":"https:\/\/b-plannow.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#primaryimage"},"image":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#primaryimage"},"thumbnailUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","datePublished":"2023-10-02T07:13:22+00:00","dateModified":"2025-03-03T10:05:50+00:00","description":"Discover must-have books for entrepreneurs and startups. From Silicon Valley to Italy, here is a comprehensive guide to entrepreneurial success.","breadcrumb":{"@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#primaryimage","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2023\/10\/10-Essential-Books-for-Startups-and-Entrepreneurs.png","width":1300,"height":900,"caption":"10 Essential Books for Startups and Entrepreneurs"},{"@type":"BreadcrumbList","@id":"https:\/\/b-plannow.com\/en\/10-essential-books-for-startups-and-entrepreneurs-your-guide-to-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/b-plannow.com\/en\/home-splash\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/b-plannow.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"How to start a startup","item":"https:\/\/b-plannow.com\/en\/blog\/how-to-start-a-startup\/"},{"@type":"ListItem","position":4,"name":"10 Essential Books for Startups and Entrepreneurs: Your Guide to Success"}]},{"@type":"WebSite","@id":"https:\/\/b-plannow.com\/en\/#website","url":"https:\/\/b-plannow.com\/en\/","name":"B-Plan Now","description":"","publisher":{"@id":"https:\/\/b-plannow.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-plannow.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/b-plannow.com\/en\/#organization","name":"B-Plan Now - Startup in the right hands","url":"https:\/\/b-plannow.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/B-Plan-2.png","width":400,"height":400,"caption":"B-Plan Now - Startup in the right hands"},"image":{"@id":"https:\/\/b-plannow.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/B-Plannow-104773244438671","https:\/\/www.instagram.com\/bplannow\/","https:\/\/www.linkedin.com\/company\/b-plannow\/","https:\/\/www.youtube.com\/channel\/UCW0IqBl3vE1xPrgiIvkg7NA"]},{"@type":"Person","@id":"https:\/\/b-plannow.com\/en\/#\/schema\/person\/26a432cbfada81d641b78f275137b4bb","name":"Nicola Zanetti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","url":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","contentUrl":"https:\/\/b-plannow.com\/wp-content\/uploads\/2024\/12\/Nicola-Zanetti-100x100.png","caption":"Nicola Zanetti"},"description":"Founder B-PlanNow\u00ae | Startup mentor | Consulting &amp; marketing strategist | Leading startup to scaleup | Private angel investor | Ecommerce Manager | Formatore professionale | Blogger | Scrittore Sono Nicola Zanetti, un fervente appassionato di accelerazione aziendale e un pioniere nel campo dell'innovazione imprenditoriale. Con una carriera dedicata al management, sono il fondatore di B-PlanNow\u00ae un'iniziativa rivoluzionaria che riflette la mia dedizione nel supportare lo sviluppo e la scalabilit\u00e0 delle startup e la crescita delle aziende. La mia esperienza professionale \u00e8 un mosaico di avventure imprenditoriali sia in Italia che a livello internazionale. Ho trascorso anni significativi in Cina, mesi in Egitto e Svizzera, acquisendo un'intuizione globale e una comprensione approfondita delle diverse culture aziendali. Questi viaggi mi hanno permesso di tessere una rete globale e di acquisire una prospettiva unica sul business internazionale.","sameAs":["https:\/\/b-plannow.com"],"url":"https:\/\/b-plannow.com\/en\/author\/nicolazanetti\/"}]}},"_links":{"self":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/10777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/comments?post=10777"}],"version-history":[{"count":0,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/posts\/10777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media\/17354"}],"wp:attachment":[{"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/media?parent=10777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/categories?post=10777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-plannow.com\/en\/wp-json\/wp\/v2\/tags?post=10777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}