How to start a startup

For a startup, LinkedIn is an invaluable ally because on this platform, in addition to promoting your products or services, you can build valuable relationships in the professional arena. Indeed, in the words of Reid Hoffman, "in an increasingly connected world,

When talking about advertising on social networks, special mention can only go to Facebook and Instagram. Social platforms and, especially, these two owned by Mark Zuckerberg have revolutionized the way companies and, specifically, startups promote their products and services. Before

To promote a startup, advertising is very important but doing it in the right places (as well as in the right ways) is even more so. Nowadays, a place of honor among virtual places on which to advertise one's products

Once you have finished the planning and design phase of your startup, in order to bring your winning idea into the spotlight, you need to promote it as best you can: that is, you need to advertise your enterprise. In

For the owner of a startup, creating buzz around the company and the brand is not just a possibility: it is a duty. And the words of American public relations executive Ronn Torossian, founder of New York-based 5W Public Relations (5WPR),

If you want to promote your startup effectively, before you even think about investing your money in expensive marketing campaigns you should consider resorting to other methods that, although low-cost, can prove very useful. You may not know it yet,

Have you come up with a revolutionary service or product and are absolutely convinced that it will be extraordinarily successful in the marketplace? Having confidence in your intuition is important, but enthusiasm risks being a double-edged sword in the world

Technology has made great strides in recent years and has facilitated and perfected the execution of many operations within companies and startups. A CRM (customer relationship management) management software, for example, is a system that can revolutionize customer management and

Diversity and inclusion: do you know what we are talking about? If you do not know the meaning of these two terms, the difference between them, and their importance for enriching the business environment, drop everything you are doing and

Every entrepreneur's bookshelf simply cannot be without some fundamental books that explain in detail how to achieve success. There are many books for startups and entrepreneurs: some of them illustrate tips and methodologies to follow in order to arrive at